Day: April 15, 2021

Ecommerce Website

Conversion Optimization 101 for Digital Marketing

Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website investments, content writing efforts, and long hours of SEO optimization are not being used to their maximum potential: driving revenue for your business. Conversions need to be carefully defined as product purchases, product demo, service sign ups, consultations, and similar …

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Simple SEO Practices Everyone Should Follow in 2021

In 2021, Search Engine Optimization has boosted many businesses digitally. A search engine optimization or SEO plan will improve the quality of your website and online presence.  This will then lead to more traffic to your website and increase your website’s ranking on a search engine result page. Every business should have an SEO plan, …

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The Anatomy of a Killer Instagram Ad

Similar to advertisements on other social platforms, creativity goes a long way. Combining engaging posts with targeting, budget, and strategy will get any business a winning Instagram ad. Boston Web Marketing can provide strategies to help create Instagram ads your audience will love. Learn more about how we can help you with your business’s social media …

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