Landing pages are a crucial part of your website. They’re a key part of converting website visitors into customers. High-quality landing pages can lead to more conversions and more money in your pocket. There are many different variables that go into a landing page. Let’s check out some of the best strategies to take with …
Once your website is showing up in searches and people are clicking on it from the SERP’s, the next step is figure out ways to keep them on your site, engaging with content, and hopefully purchasing your products or services. From content to functionality, there are numerous improvements you can make to your website to …
Video Marketing has seen a huge increase over the years and quickly becomes an important marketing strategy for B2B and B2C. Companies dedicated to implementing video to their marketing strategy are generating more leads and better brand awareness. Social media platforms such as Facebook, Twitter, Instagram, and YouTube still remain the main sources for engagement. …
While managing a website, it can be easy to lose track of all of the different elements. Each page on your site has its own SEO aspects to worry about, and with hundreds of pages, it can become overwhelming. This can easily lead to de-optimized pages and poor customer experience. Every once in a while, …
If you have a website for your business or a website in general, having a blog section is imperative. This is the case for a multitude of reasons, but especially for Search Engine Optimization purposes, also known as SEO. When it comes to SEO ranking factors for your website, having quality content such as blogs …
When it comes to ensuring an ad is set up for success, it always helps to have a clear & defined plan of the overall message and who the ad is designed for. Whether it is a brand new campaign or a campaign that is already active, these are things that can change over time …
In the wake of Yahoo Answers, once a staple of internet Q&A shutting down, Google Question Hub brings some light to the horizon, especially when it comes to SEO. While a few years ago posts on Yahoo Answers might’ve dominated the top of the search results page, when was the last time you went there …
Everything You Need to Know about Google Question Hub Read More »
On-page SEO is the practice of updating web pages in order to optimize for search engines. Creating a successful on-page SEO strategy is one of the best ways to increase the volume of organic traffic to your website. Similar to most digital marketing strategies, on-page SEO is constantly changing. Read our checklist for the most …
After looking at your analytics, you may notice that your site has a high bounce rate and relatively low average session duration. If you are looking to increase your conversions, you will want to make sure visitors are staying on your site long enough to find what it is they are looking for and either …
How Can I Get Visitors to Stay on My Site Longer? Read More »
If you are new to the blogging world or have been recently tasked with overhauling a company blog, it is important to first understand the elements of a blog along with the various tactics that can be used to help fortify the content and help drive more traffic to your business or website. While it …
Whether you are an agency, consultant, or have your own company, having a solid marketing plan should always be an important step for a successful business. When it comes to implementing SEO, there are so many factors that can make an impact on your business and search rankings, but it needs time to get things …
Have you ever searched for yourself on Google? It is common for people to often search their own names to see what pops up first, and it can be fun to find old pictures and articles, but when you search for your own business and nothing valuable shows up, it can be frustrating. In terms …
In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, …
How do I find a “Google Expert” within a digital marketing agency? Read More »
When a business rolls out a new product or service or decides on an important new goal, they often turn to landing pages to help them launch and reach their market. Of course, one of the most cost effective ways to do so is to get this page found on Google, which brings us to …
If you have a website, it is vital to stay up to date with the latest changes and additions to Google’s algorithms. A failure to make adjustments to your website’s SEO strategy following these algorithm updates can cause a significant drop in rankings. Google has announced the roll-out of a new page experience algorithm rescheduled …
How do I Prepare For Google’s Page Experience Algorithm? Read More »
Page speed refers to how long it takes for a website to load. Not only is it essential for a positive user experience, but it has become an increasingly significant Google ranking factor, and will soon be one of the most prominent. Because of the fact that Google will now punish your website for loading …
Like most good things, SEO or Search Engine Optimization, unfortunately, does not happen overnight. While it is sometimes difficult to give a definitive answer on when SEO results will occur, most cases typically take four to six months. Once you have an SEO plan, the updates and changes you make to your website take time …
Everyone knows that running PPC or pay-per-click ads is a major piece of any well-rounded digital marketing strategy. While SEO is great for making your website more visible, and generally results in an increase of leads for your business, sometimes you need another avenue for leads, particularly when your competition ranks just a bit higher. This …
What Are Google Local Service Ads & Should I Utilize Them For My Business? Read More »
Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website investments, content writing efforts, and long hours of SEO optimization are not being used to their maximum potential: driving revenue for your business. Conversions need to be carefully defined as product purchases, product demo, service sign ups, consultations, and similar …
Conversion Optimization 101 for Digital Marketing Read More »
In 2021, Search Engine Optimization has boosted many businesses digitally. A search engine optimization or SEO plan will improve the quality of your website and online presence. This will then lead to more traffic to your website and increase your website’s ranking on a search engine result page. Every business should have an SEO plan, …
Simple SEO Practices Everyone Should Follow in 2021 Read More »
