Month: April 2021

landing page optimzation

How Can I Optimize My Landing Pages?

Landing pages are a crucial part of your website. They’re a key part of converting website visitors into customers. High-quality landing pages can lead to more conversions and more money in your pocket. There are many different variables that go into a landing page. Let’s check out some of the best strategies to take with …

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Clock, Session Duration

How Do I Keep Users On My Website Longer?

Once your website is showing up in searches and people are clicking on it from the SERP’s, the next step is figure out ways to keep them on your site, engaging with content, and hopefully purchasing your products or services. From content to functionality, there are numerous improvements you can make to your website to …

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Tips on How to Optimize Your Video

How to Optimize Your Video Content

Video Marketing has seen a huge increase over the years and quickly becomes an important marketing strategy for B2B and B2C. Companies dedicated to implementing video to their marketing strategy are generating more leads and better brand awareness. Social media platforms such as Facebook, Twitter, Instagram, and YouTube still remain the main sources for engagement. …

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How do I find a “Google Expert” within a digital marketing agency?

In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, …

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Mobile,Page,Speed,Optimization,Concept.,Website,Page Speed Loading Time

How do I Prepare For Google’s Page Experience Algorithm?

If you have a website, it is vital to stay up to date with the latest changes and additions to Google’s algorithms. A failure to make adjustments to your website’s SEO strategy following these algorithm updates can cause a significant drop in rankings. Google has announced the roll-out of a new page experience algorithm rescheduled …

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Man using phone for digital marketing

What Are Google Local Service Ads & Should I Utilize Them For My Business?

Everyone knows that running PPC or pay-per-click ads is a major piece of any well-rounded digital marketing strategy. While SEO is great for making your website more visible, and generally results in an increase of leads for your business, sometimes you need another avenue for leads, particularly when your competition ranks just a bit higher. This …

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Ecommerce Website

Conversion Optimization 101 for Digital Marketing

Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website investments, content writing efforts, and long hours of SEO optimization are not being used to their maximum potential: driving revenue for your business. Conversions need to be carefully defined as product purchases, product demo, service sign ups, consultations, and similar …

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SEO graphic

Simple SEO Practices Everyone Should Follow in 2021

In 2021, Search Engine Optimization has boosted many businesses digitally. A search engine optimization or SEO plan will improve the quality of your website and online presence.  This will then lead to more traffic to your website and increase your website’s ranking on a search engine result page. Every business should have an SEO plan, …

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