Online reviews are a necessity and can make or break your business. People trust the opinions of others, so reviews can have a larger impact than many business owners even realize. As a user, you probably won’t visit a company if past customers leave negative comments. Additionally, search engines value reviews just as much as …
SEO can be complicated. If you’re unfamiliar with SEO best practices and end up using methods such as keyword stuffing or publishing duplication content, you can land your website in hot water with Google. The umbrella term for SEO initiatives that Google penalizes you for is called Black Hat SEO. These are sneaky/untruthful methods to …
When it comes to social media analytics, the number of followers and likes you get on a post seems like the most important. While these metrics are essential, others can help you achieve larger business goals. With social media marketing, it is easy to gain insight into your audience using analytics, but it can be …
Have you ever been stuck in a situation where you’ve run out of topics to write for your business? Don’t worry, you’re not alone. Writing a piece of content that is both interesting and unique can be a challenge. So, how do you generate more blog content for your wesbite? We’ve written some helpful tips …
Implementing appropriate keywords, ensuring that your business information is accurate across the web, and having high-quality content are all important factors for SEO. However, when you put so much time and effort into making sure everything is accurate, you may be wondering, how do mistyped queries impact search performance? Will search engines be able to …
Does Google Auto-Correct Spelling Mistakes about My Business Information? Read More »
If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you …
How to Optimize Your Business for Multiple Locations? Read More »
With every passing year, online presence is more and more important for your business. Even if you do not provide any digital or online services, getting found online is paramount to getting business. Over the years, many websites have tried to replace the Yellowpages and phonebooks of olden times. However, no website has had nearly …
Understanding data and being able to analyze metrics is one of the most important parts of a successful website. On your website, every click matters, but the end goal is for someone to either contact you to learn more or buy a product. In online marketing, we call these website conversations or leads, as they …
How to Use Website Data to Discover Missed Leads Read More »
A rising trend in the SEO industry right now is the “zero-click search.” This term is pretty straightforward and is exactly as it sounds; It simply means a query that results in users getting the answer to their search query without having to click anything on their phone or computer. It satisfies the search intent …
Businesses and digital marketers may have seen the term “301 redirect” and “302 direct” before when browsing on a blog, website, or another landing page online. If you’ve never used either of these on your website, or are curious about what they can do, then keep reading and see how they can potentially embolden your …
Having a mobile-friendly website is crucial for any business to have nowadays. Not only is it important for rank purposes, but it is important that customers who are using a mobile device to search through your website are finding it user-friendly. With Google’s “Mobilegeddon” algorithm and the fact that more people now than ever are …
The use of keywords in SEO content writing is a common practice, but have you ever heard of keyword clusters? Many content writers are either not familiar with this strategy or choose not to focus on it. Developing a strategy incorporating keyword clusters into your writing could allow you to stand out above the competition. …
When it comes to providing users with an optimized experience, along with ensuring your website ranks higher on Search Engines determines how fast your site loads on different browsers and devices can make a significant difference when it comes to page ranking & showing up in search results. If your website is an eCommerce business, …
The speed of a web page has always been an important factor for those looking to attract more customers. We all know what it’s like to use a slow website, and frustrated users can cause an increase in your bounce rate. But as Google continues to tweak its algorithms to get the very best search …
A good Search Engine Optimization (SEO) strategy is extremely important for businesses. Implementing SEO best practices on your website opens the door for greater search engine results rankings, website visibility, overall increased traffic and lead generation. Understanding what these SEO tactics entail before getting started is crucial. “White hat” and “Black Hat” SEO tactics are …
Having a tool like Google Analytics connected to your website allows you to have significant insight into how users interact with your website. This tool can be useful in countless ways, one such example is showing which web page a user is on when they leave your website. What exactly do we do with this …
There are a lot of different factors that go into SEO. However, with all of these efforts, they all have the same end goal- to increase organic traffic for your business and increase search result rankings. Thankfully, a lot of the strategies below can be implemented in all of the different aspects while still growing your traffic. …
Using fake reviews to promote higher levels of satisfaction from “customers” is not only against Google guidelines, but it also reflects poorly on your business overall. The appeal of boosting your review rating with fake reviews is high, but this does not accurately represent your business or brand to the general public. While your services …
Search engine optimization (SEO) is a constant and increasingly important need for every type of business model. E-commerce sites, brick-and-mortar establishments, and other types of business settings need effective search engine optimization to rank, which can be difficult due to the ever-changing nature of search engine algorithms. To stay on top of your SEO needs, …
How to Create Productive and Efficient SEO Audits Read More »
If you are running any sort of business, you will want to create a contact page on your website to generate leads, as this will make it easier for potential customers to get in touch with you. Creating a contact page can help filter incoming messages making it easier for you and the team to …
