Month: March 2021

What Analytics Should I Tract on Social Media?

When it comes to social media analytics, the number of followers and likes you get on a post seems like the most important. While these metrics are essential, others can help you achieve larger business goals. With social media marketing, it is easy to gain insight into your audience using analytics, but it can be …

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Does Google Auto-Correct Spelling Mistakes about My Business Information?

Implementing appropriate keywords, ensuring that your business information is accurate across the web, and having high-quality content are all important factors for SEO. However, when you put so much time and effort into making sure everything is accurate, you may be wondering, how do mistyped queries impact search performance? Will search engines be able to …

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How to Optimize Your Business for Multiple Locations?

If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you …

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Keywords, Content & SEO

What Are 301 Redirects and 302 Redirects?

Businesses and digital marketers may have seen the term “301 redirect” and “302 direct” before when browsing on a blog, website, or another landing page online. If you’ve never used either of these on your website, or are curious about what they can do, then keep reading and see how they can potentially embolden your …

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site speed

What Is The Best Way To Improve My Site Speed?

When it comes to providing users with an optimized experience, along with ensuring your website ranks higher on Search Engines determines how fast your site loads on different browsers and devices can make a significant difference when it comes to page ranking & showing up in search results. If your website is an eCommerce business, …

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Search Engine Optimization Graphic with categories branched out

How to Avoid Harmful SEO Techniques

A good Search Engine Optimization (SEO) strategy is extremely important for businesses. Implementing SEO best practices on your website opens the door for greater search engine results rankings, website visibility, overall increased traffic and lead generation. Understanding what these SEO tactics entail before getting started is crucial. “White hat” and “Black Hat” SEO tactics are …

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digital marketing

Easy Ways to Increase Organic Search Traffic

There are a lot of different factors that go into SEO. However, with all of these efforts, they all have the same end goal- to increase organic traffic for your business and increase search result rankings. Thankfully, a lot of the strategies below can be implemented in all of the different aspects while still growing your traffic. …

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"Fake Reviews" written in binary numbers.

Why Are Fake Reviews Bad for Business?

Using fake reviews to promote higher levels of satisfaction from “customers” is not only against Google guidelines, but it also reflects poorly on your business overall. The appeal of boosting your review rating with fake reviews is high, but this does not accurately represent your business or brand to the general public. While your services …

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How to Create Productive and Efficient SEO Audits

Search engine optimization (SEO) is a constant and increasingly important need for every type of business model. E-commerce sites, brick-and-mortar establishments, and other types of business settings need effective search engine optimization to rank, which can be difficult due to the ever-changing nature of search engine algorithms. To stay on top of your SEO needs, …

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