Month: February 2021

small business

What are Some Creative Marketing Ideas for Small Businesses?

Owning a small business comes with a unique set of challenges. You may have a small marketing budget and need to get creative with your resources. You don’t need to follow in the footsteps of businesses in your areas or do what you always have. Get creative with marketing your business with some of our …

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How Can I Remove Specific Content From Google?

Having something removed can mean a variety of different things to different people. And when it comes to Google, sometimes truly removing what already exists on the internet can be virtually impossible. However, if your business wants to remove information that is appearing on Google that in unhelpful or potentially dangerous for your business, there …

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computer with local SEO text

How Can Google My Business Updates Help Local SEO?

Google My Business is continuously making updates to improve the platform for both users and businesses. Many updates have been made recently to cater to the changes in routine life this past year. The pandemic has caused the need for new information to be readily available on Google My Business. If you are a business …

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Maps

Fake Reviews, Fraudulent Content on Google Maps Leads to Significant SEO Penalties

Google penalizes may websites for implementing black hat SEO practices and fraudulent activity, but a recent blog post on the Google Keyword Blog details how significant these penalties are related to fake reviews and fraudulent content on Google Maps and Google My Business. Specifically, the blog post states additional enforcement actions by Google beyond website penalties …

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seo

3 Biggest SEO Myths To Avoid

Every marketer and business owner understands the power of SEO by now. It completely changed the marketing world as we know it. Although it’s not the only thing that determines the success of a company’s marketing strategy, it holds significant weight and should only be done by professionals who understand the landscape. Plenty of times, …

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Optimizing Conversion Rate

How To Maximize Your Site’s Conversion Potential

One of the most important metrics for quantifying the performance of your website is your conversions. While you may have plenty of visitors coming to your site, it is ultimately your conversions which tell the story of how much business your site is generating. This means that tracking them properly, and making them easy for …

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Customer Reviews

How to Get More Reviews for Your Small Business

Getting customers to review your business on listing websites can be extremely beneficial to your business. Not only do potential customers rely on previous customers’ advice but Google also recognizes the number of reviews you have and will boost your rankings accordingly. Growing a business is not possible without trust from your customers, so the …

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local seo

How do I Write Better Meta Descriptions for My Local Business?

For your location, there are many different options for writing a meta description. They may not be as important as they once were in search, but they add value to your business still. With a proper local SEO strategy, you can help nearby customers to find your brand. Meta descriptions and titles are perfect opportunities for reaching …

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backlink building

Are Backlinks and Off-Page Citations Still Useful for SEO?

Search engine optimization (SEO) and digital marketing requires consistent as well as thoughtful updates that help search engines identify your customer’s primary keywords they use when looking for products and services. Content writing, technical optimization, and social updates are always useful in any digital marketing campaign, but it is always crucial to remember that link …

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Web hosting

What Good Web Hosting Will Do For Your Website’s SEO

As we’ve discussed in previous posts, a modern website with high-quality content is key to establishing a business’ online presence and helping an individual website garner positive attention from search bots, thus resulting in a higher ranking. There are other smaller details, however, that can factor into the success of a website’s SEO that isn’t …

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a woman using Pinterest on her iPad

Can I Create a Search-Friendly Pinterest Pin?

Pinterest is a social media platform that can be utilized no matter the business. It’s able to help your site gain organic traffic and create community among your followers. Combining SEO with Pinterest can allow any business to develop search-friendly pins to help you get the most out of the platform. Learn more about choosing the best platforms …

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