Owning a small business comes with a unique set of challenges. You may have a small marketing budget and need to get creative with your resources. You don’t need to follow in the footsteps of businesses in your areas or do what you always have. Get creative with marketing your business with some of our …
What are Some Creative Marketing Ideas for Small Businesses? Read More »
Having something removed can mean a variety of different things to different people. And when it comes to Google, sometimes truly removing what already exists on the internet can be virtually impossible. However, if your business wants to remove information that is appearing on Google that in unhelpful or potentially dangerous for your business, there …
Google My Business is continuously making updates to improve the platform for both users and businesses. Many updates have been made recently to cater to the changes in routine life this past year. The pandemic has caused the need for new information to be readily available on Google My Business. If you are a business …
How Can Google My Business Updates Help Local SEO? Read More »
One of the most common questions we get asked all the time is, “how long will it take until we see results with SEO?” Typically, six months is a reasonable time to see results, and from 6-12 months, you should expect more positive results to come in. SEO is a long-term investment, but your business …
Google penalizes may websites for implementing black hat SEO practices and fraudulent activity, but a recent blog post on the Google Keyword Blog details how significant these penalties are related to fake reviews and fraudulent content on Google Maps and Google My Business. Specifically, the blog post states additional enforcement actions by Google beyond website penalties …
Fake Reviews, Fraudulent Content on Google Maps Leads to Significant SEO Penalties Read More »
From technical issues to changes in Google’s algorithm, there are many factors to consider when seeing a drop in website traffic. Since there is such a range, it can be challenging to detect the specific reason. This guide will help you determine some on-page and off-page SEO factors that may contribute to a drop in …
Every marketer and business owner understands the power of SEO by now. It completely changed the marketing world as we know it. Although it’s not the only thing that determines the success of a company’s marketing strategy, it holds significant weight and should only be done by professionals who understand the landscape. Plenty of times, …
One of the most important metrics for quantifying the performance of your website is your conversions. While you may have plenty of visitors coming to your site, it is ultimately your conversions which tell the story of how much business your site is generating. This means that tracking them properly, and making them easy for …
How To Maximize Your Site’s Conversion Potential Read More »
Getting customers to review your business on listing websites can be extremely beneficial to your business. Not only do potential customers rely on previous customers’ advice but Google also recognizes the number of reviews you have and will boost your rankings accordingly. Growing a business is not possible without trust from your customers, so the …
For your location, there are many different options for writing a meta description. They may not be as important as they once were in search, but they add value to your business still. With a proper local SEO strategy, you can help nearby customers to find your brand. Meta descriptions and titles are perfect opportunities for reaching …
How do I Write Better Meta Descriptions for My Local Business? Read More »
Search engine optimization (SEO) and digital marketing requires consistent as well as thoughtful updates that help search engines identify your customer’s primary keywords they use when looking for products and services. Content writing, technical optimization, and social updates are always useful in any digital marketing campaign, but it is always crucial to remember that link …
Are Backlinks and Off-Page Citations Still Useful for SEO? Read More »
Twitter has become one of the most popular social media platforms today, as users all over the world have joined the platform. With over 400 million Tweets sent out per day, it is booming with information. Twitter can be a great place to engage your customers and gain new business. Here are some reasons why …
In this age, getting eyeballs on your brand is easier than you think. It would be best to have an agency or a person with a great advertising strategy, useful content, and a product or service that can attract people through its value. Paid social advertising is a significant part of a brand’s marketing strategy …
There are a wide variety of ways to improve your website’s search engine optimization. From link building to generating the content, to improve the overall user experience for your website, there is a multitude of ways to create an engaging space for users and search engines alike to find out about your business in an …
Google makes constant changes and updates to continuously improve search results for users. Google rolled out the new passage ranking update on February 10th, which is said to affect about 7% of all search queries. This high percentage may cause a stir in the search community. Let’s break down everything you need to know about …
You’ve taken a big swing at rearranging, clearing up, and optimizing your website at the start of the year, and now you’re looking to tackle the technical side of the website. If you have not heard of the tool Screaming Frog, then you are in for a treat. Screaming Frog is a fundamental tool that …
The structure of your website’s URLs is very important for both users and search engines to navigate and understand pages. URL optimization can give you the slight edge you are looking for over your competition. From the length of your URL’s to the keywords you use, follow these tips to maximize your potential. We wanted …
Blogs can take some time to write, but they are definitely worth having on your site. Blogs increase your visibility and credibility to users and Google. Regularly posting new and fresh content can help your SEO and be beneficial to your site’s visitors. Here are some reasons you should consider writing blogs for your website: …
As we’ve discussed in previous posts, a modern website with high-quality content is key to establishing a business’ online presence and helping an individual website garner positive attention from search bots, thus resulting in a higher ranking. There are other smaller details, however, that can factor into the success of a website’s SEO that isn’t …
What Good Web Hosting Will Do For Your Website’s SEO Read More »
Pinterest is a social media platform that can be utilized no matter the business. It’s able to help your site gain organic traffic and create community among your followers. Combining SEO with Pinterest can allow any business to develop search-friendly pins to help you get the most out of the platform. Learn more about choosing the best platforms …
