Month: January 2021

a variety of social media platforms

Benefits of Different Social Media Strategies

An overall social media strategy needs to include individual strategies for each platform. What works on Facebook doesn’t necessarily work on LinkedIn or Pinterest. Each platform is designed for specific audiences, and each is used for different reasons. Social media also has an impact on SEO strategies. Here are popular social media platforms and how to …

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SEO image

How Do I Optimize My Non-Blog Content for SEO?

Normally when we think of SEO, we often think of ways to optimize blog content with various keywords and making sure that key phrases and words can be crawled and contribute to positively affecting rankings on search engines such as Google. The use of well-written and informative content that is filled with well-researched and implemented …

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website KPIs

Marketing KPIs You Should be Tracking

In marketing, key performance indicators or KPIs are essentially tools that allow you to measure progress on reaching your goals. Focusing on the correct metrics and appropriate KPIs for your business must have a successful strategy. Your KPIs, no matter what your industry, should be focused on growth. You don’t need to track things for …

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email marketing

What Should I Be Including in My Email Campaigns?

Have you ever used email marketing for your business? If not, it should be on your list of marketing strategies this year! Along with SEO, email marketing can be very beneficial to your business. With dozens of ways to customize a campaign, email marketing is a great way to captivate an audience and get your …

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social media engagement

Why Your Business Should Be Using Paid Social Advertising on Facebook

If you’re a business owner that wants to improve your online presence, join the club! Over the past few years, nearly every company across the world has realized the importance of digital marketing as a whole for increasing revenue and driving conversions. In the digital age that we live in, it has become imperative to …

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an image of data on a chart showing a positive increase

What DuckDuckGo’s Success Means For SEO

DuckDuckGo recently reported a new milestone: 100 million searches in a single day. The small search engine has continually brought in new users with its promise of data security. In a time when documentaries like The Social Experiment continue to raise awareness of how user data can be collected and tracked, more and more users …

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Scema Markup: Add it to your site

How Can My Website Search Results Benefit From Technical Data Markup?

Digital marketing campaigns require a mix of strategies to deliver online leads and customers.  Highly detailed content helps to engage interested site visitors to make a purchase while technical solutions and optimization techniques help search engine performance on Google search engine result page (SERPS). When marketers and webmasters also leverage technical data markup to further …

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People looking over code

Updates to Google Search Console & Bing Webmasters

This has been a big couple of weeks for webmaster tools, as both Google & Bing unveiled major updates with a ton of new features for optimizers to take advantage of. The two webmaster tools are a couple of the most important tools available to optimizers for understanding how traffic is visiting your website, the …

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seo

Why Should I Continue SEO Once I’ve Achieve Good Rankings?

When you make the decision to hire an SEO company such as Boston Web Marketing, the ultimate goal is to get you ranked on search engines through key terms and website improvements. Search engines such as Google are regularly modifying their algorithms. This means that your rankings can oscillate day to day. Preserving a great …

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