An overall social media strategy needs to include individual strategies for each platform. What works on Facebook doesn’t necessarily work on LinkedIn or Pinterest. Each platform is designed for specific audiences, and each is used for different reasons. Social media also has an impact on SEO strategies. Here are popular social media platforms and how to …
You may feel pressured when it comes to making the perfect home page for your new site. The truth is, you should feel a little pressured. The home page is often the first page your potential customers will see and the most visited one on your entire site. Having a homepage that is not aesthetically …
Increases Traffic To Website Blogging, whether you’re a small business or large company, has become essential for anyone who has a website and wants to be found online. Creating relevant and useful content for your target audiences will drive more traffic to your site and establish you as a prime candidate for the job. Blogging …
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Normally when we think of SEO, we often think of ways to optimize blog content with various keywords and making sure that key phrases and words can be crawled and contribute to positively affecting rankings on search engines such as Google. The use of well-written and informative content that is filled with well-researched and implemented …
In marketing, key performance indicators or KPIs are essentially tools that allow you to measure progress on reaching your goals. Focusing on the correct metrics and appropriate KPIs for your business must have a successful strategy. Your KPIs, no matter what your industry, should be focused on growth. You don’t need to track things for …
The presence of your business on Google My Business is an important ranking factor for search engine optimization, which means that your profile must illustrate the most relevant and accurate information that will lead to potential customer engagement. Keeping the listing up to date can go a long way in getting users to your website, …
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Instagram is a mobile app where users share photos with unique captions and filters. It is a great platform to provide your audience with visual content and a creative way to reach a consumer base. Owned by Facebook, it has over 100 million monthly active users and is still growing. To start off, you’ll want …
Have you ever used email marketing for your business? If not, it should be on your list of marketing strategies this year! Along with SEO, email marketing can be very beneficial to your business. With dozens of ways to customize a campaign, email marketing is a great way to captivate an audience and get your …
What Should I Be Including in My Email Campaigns? Read More »
So, you have been upkeeping your website for several years now, and you are getting a little tired of seeing how your website looks after years of spending time writing a Mamouth collection of pages to make sure your site is well optimized and ranking above your competitors. As you click through your website, you …
With Google and other platforms changing their algorithms and strategies, businesses’ priorities need to adapt as well. What was important for organic search a few years ago does not necessarily have as much of an emphasis now. With the first month of 2021 almost behind us, businesses should have a concrete SEO strategy for their …
Diving into the SEO world may seem overwhelming when you think of the algorithms and data analysis involved. However, creating a successful SEO strategy does not have to be rocket science. All of the user-friendly platforms and keyword research tools created, make it simpler to stay up to date with your site’s SEO. These platforms …
If you’re a business owner that wants to improve your online presence, join the club! Over the past few years, nearly every company across the world has realized the importance of digital marketing as a whole for increasing revenue and driving conversions. In the digital age that we live in, it has become imperative to …
Why Your Business Should Be Using Paid Social Advertising on Facebook Read More »
Creating service area pages for your business can do wonders for local SEO. Service area pages are pages on your website specific to a town, city, or region that your business serves. These pages are great for driving traffic to your site from a particular location. Here are our top tips for optimizing your service …
DuckDuckGo recently reported a new milestone: 100 million searches in a single day. The small search engine has continually brought in new users with its promise of data security. In a time when documentaries like The Social Experiment continue to raise awareness of how user data can be collected and tracked, more and more users …
While we leave it to search engines and certain programs to really let us know how a website’s search engine optimization is, it is always helpful to take note of a few things before making a concrete plan on what you should be doing moving forward. There are always small details that you can look …
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Digital marketing campaigns require a mix of strategies to deliver online leads and customers. Highly detailed content helps to engage interested site visitors to make a purchase while technical solutions and optimization techniques help search engine performance on Google search engine result page (SERPS). When marketers and webmasters also leverage technical data markup to further …
How Can My Website Search Results Benefit From Technical Data Markup? Read More »
This has been a big couple of weeks for webmaster tools, as both Google & Bing unveiled major updates with a ton of new features for optimizers to take advantage of. The two webmaster tools are a couple of the most important tools available to optimizers for understanding how traffic is visiting your website, the …
Updates to Google Search Console & Bing Webmasters Read More »
When you make the decision to hire an SEO company such as Boston Web Marketing, the ultimate goal is to get you ranked on search engines through key terms and website improvements. Search engines such as Google are regularly modifying their algorithms. This means that your rankings can oscillate day to day. Preserving a great …
Why Should I Continue SEO Once I’ve Achieve Good Rankings? Read More »
Whether you are new to the industry, interested in learning more, or if you are familiar with Search Engine Optimization you’ll quickly learn that well-optimized content can help to increase organic page ranks quicker than a page that lacks the key optimization factors. With that said, what steps can someone take to make sure your …
What is an Effective Way to Optimize Web Content? Read More »
Google Ads can be a powerful tool for any business. The best way to get the most out of it is knowing when to use certain features and when not to use them. Pay-per-click can put your business heads above the competition if done correctly. If you are unsure whether Google Ads is right for …
