Month: December 2020

youtube

What to Know About YouTube’s Ranking Algorithm

Just like its owner, Google, YouTube is considered a search engine that can rank content that is uploaded depending on a number of different factors. New information has recently been released as to how YouTube’s algorithms come into play when it comes to ranking video content. So with new changes that have been brought about, …

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website design

How Do I Know If I Need To Redesign My Site?

Are you thinking about a website redesign? For some websites, there are some clear signs that it’s time to upgrade your site for the sake of SEO and just for looks. Technology evolves in the blink of an eye! If you are wondering if your site needs an upgrade, look for these signs: Your Website …

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blogging

What Types of Blogs Will Boost Traffic to My Website?

Blogs on your website should be topical. There are millions and millions of blogs out there on a huge range of topics. It’s harder to stand out on the internet now more than ever. There are likely many blogs being written about your industry topics, so it takes original and optimized content to stand out. SEO …

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search

Rich Detailed Content, Images, & Keyword Variation Still Primary Google Search Factors

Google’s Search ranking factors have been modified in recent years to include more factors (and potential penalties for spam-driven website) but a recent blog post from the Search team explains that images, frequent content updates, and keyword variations are the still at the top for the most important ranking factors. Experienced search engine optimization experts …

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Paid Search vs. SEO

Why You Should Prioritize SEO Over Paid Search

As any optimizer will tell you, SEO is a long-term process that takes months to lay the foundation for, and sometimes years to see the whole benefit. If you’re looking for immediate results, this can be discouraging, and can often make it feel as though you need to forget about SEO altogether. However, in the …

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internal links on a website

How Do I Know if my Links are High Quality?

There are a few essential aspects of SEO to consider when creating content. High-quality links are extremely important for any website to improve their rankings on Google. They show Google the relevance between each page and how all of your content connects. Every website needs to have them, but if you do not have relevant and high-quality …

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video optimization

How to Optimize Your Website Through Video

According to marketing research, people spend an average of 16 hours watching videos a week, with 84% of them convinced of buying products or services by being influenced to watch online. YouTube also confirms that 70% of users are watching through mobile devices. Businesses that are not utilizing their marketing strategies through videos miss out …

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