Month: December 2020

Design planning

What to Know About Google’s “Page Experience” Update

Many changes are coming within the new year, including updates to Google algorithms. Starting in May of 2021, one of the premier search engines will begin ranking based on “Page experience”. This new metric, also including “Core Web Vitals” will be keying in on various properties of a website that deal more with user experience …

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Incognito Mode and SEO

How to Perform an Incognito Search & Why It Can Help You Assess Your Sites SEO?

What is an Incognito search Window? An “incognito window” is a great way to perform searches without your history being recognized. Over time your browser records those websites that you have already visited and Google searches will adjust to show those websites that you visit most often. This leads to those websites appearing higher and …

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google image search

Google Responds with Challenges of Recent Anti-Trust Lawsuit

Google has responded to an anti-trust lawsuit filed by the Justice Department, challenging the lawsuit by stating that quality updates on the Search platform are beneficial to small businesses and local economies. The initial arguments by Google also suggest that any restrictions on their search engine development would conversely harm businesses. The lawsuit is not …

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Instagram labels

What Should I Know About Instagram’s New Update?

Recently, one of social media’s top platforms, Instagram, came out with a new update that centered around keywords rather than just hashtags, making it easier for content to be found on the strength of keyword use rather than just hashtags. In the past, hashtags were one of the big contributors to be found on Instagram …

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Local SEO GMB

Why Local SEO Is More Important Than Ever

2020 has been a tumultuous year for business owners across the country. Between lockdowns limiting foot traffic, to consumers having less money to spend, it’s been an unpredictable landscape that has taken its toll on some businesses. However, in the midst of an unpredictable year, a recent piece of data has piqued the interest of …

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Optimizing a social media platform

How can I Optimize Pinterest to Increase Traffic to my Site?

Pinterest is an underrated platform that can be used to increase traffic to any website. With over 335 million users every month, it covers a wide range of topics that can improve organic traffic for any business. With a few tips and tricks, you can learn how to best optimize your Pinterest business profile. Learn more about …

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holiday promotions

SEO Tips for Boosting Sales & Traffic This Holiday Season

With the holiday season here, everyone has got a lot going on. You might have neglected your marketing strategy a bit amid a pandemic, but there is still time to make the holiday season count for your business. Building organic traffic happens incrementally, but there are still some things you can do to make a …

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social media results

The Benefits of Social Media for Small Businesses

Social media is extremely beneficial to small businesses. However, many small businesses still have not created profiles on any social platform. It’s likely that these businesses don’t realize how social media can benefit them or they simply don’t understand how to use social media.  According to a study Hootsuite conducted, more people follow brands on …

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google my business

What to Consider When Choosing Categories in Google My Business

Google My Business is incredibly important for ranking your website or business on Google. It’s important that your Google My Business profile is as optimized as possible, and is being updated with reviews and posts regularly. A well-optimized Google My Business is key to seeing your business rank higher on Google. The three biggest factors …

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Landing Page

What Are My Landing Page’s Most Important Statistics & KPIs?

Landing pages are some of the most important content items you’ll need on your website. Well-written and optimized digital content helps search engines attract your ideal customers and users to your website. High-converting landing pages are built to help maximize your marketing goals: whether it is building awareness or increasing purchases. If you’re already dedicated to …

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