SEO is not one size fits all. Sure, there are a variety of tactics that should be employed by every website. Adding keywords to metadata, making your website load quicker, and adding structured data are all good places to start. But the key to good SEO is to tailor your strategy to your website. This …
Many changes are coming within the new year, including updates to Google algorithms. Starting in May of 2021, one of the premier search engines will begin ranking based on “Page experience”. This new metric, also including “Core Web Vitals” will be keying in on various properties of a website that deal more with user experience …
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What is an Incognito search Window? An “incognito window” is a great way to perform searches without your history being recognized. Over time your browser records those websites that you have already visited and Google searches will adjust to show those websites that you visit most often. This leads to those websites appearing higher and …
How to Perform an Incognito Search & Why It Can Help You Assess Your Sites SEO? Read More »
As we know, there are no rule books describing exactly how each of Google’s algorithms works. It takes some time to learn the ins and outs of the many changes Google makes each time an update is done. The same is the case for Google’s December 2020 core algorithm update, which is said to be …
While it may not be as popular as Google, utilizing SEO for Bing can help your site reach millions of users. Many of the practices that work for Google also work for Bing, so it is quick and easy to optimize your site for both search engines. Bing is highly favorable among image and video …
Google has responded to an anti-trust lawsuit filed by the Justice Department, challenging the lawsuit by stating that quality updates on the Search platform are beneficial to small businesses and local economies. The initial arguments by Google also suggest that any restrictions on their search engine development would conversely harm businesses. The lawsuit is not …
Google Responds with Challenges of Recent Anti-Trust Lawsuit Read More »
If you know anything about SEO, you know how often search engines, algorithms, and ranking factors change on a daily basis. It has become critical to stay up to date with the latest trends in SEO if you want to position yourself above relevant competitors. There’s an endless number of elements that go into creating …
A blog is a great way to bring traffic to your site, inform readers about your industry, and optimize your website for search engines. In fact, blogs are one of the most effective ways to increase traffic to your website and get new visitors to learn more about your business. If you’re looking to increase …
Recently, one of social media’s top platforms, Instagram, came out with a new update that centered around keywords rather than just hashtags, making it easier for content to be found on the strength of keyword use rather than just hashtags. In the past, hashtags were one of the big contributors to be found on Instagram …
What Should I Know About Instagram’s New Update? Read More »
An XML sitemap is essentially a road map of your website. It shows all the pages on your website and helps users and bots find them easily. Sitemaps are beneficial to SEO and help Google find pages of your site quickly and easily. Google should be crawling every page that you have on your site. …
The entire point of SEO is to be able to have your website recognized by search engines and rank as high as you can on one within a certain industry. So what can you do to further convey important information about your website to search engines? Taking schema into account may be one of the …
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Your business’s ‘about’ or ‘about us’ page is a huge part of how you present your brand to potential customers. In fact, according to recent research, many people enter a new website through the “About” option on your site links or mini-site links. This means visitor’s first impression of your business is often through your …
There are a lot of things that go into writing the perfect blog post, including elements that appeal to search engines. However, writing the perfect blog post is not at all about search engines, you have to keep the reader in mind as well. The ranking algorithms for all search engines are essentially based on …
2020 has been a tumultuous year for business owners across the country. Between lockdowns limiting foot traffic, to consumers having less money to spend, it’s been an unpredictable landscape that has taken its toll on some businesses. However, in the midst of an unpredictable year, a recent piece of data has piqued the interest of …
Pinterest is an underrated platform that can be used to increase traffic to any website. With over 335 million users every month, it covers a wide range of topics that can improve organic traffic for any business. With a few tips and tricks, you can learn how to best optimize your Pinterest business profile. Learn more about …
How can I Optimize Pinterest to Increase Traffic to my Site? Read More »
With the holiday season here, everyone has got a lot going on. You might have neglected your marketing strategy a bit amid a pandemic, but there is still time to make the holiday season count for your business. Building organic traffic happens incrementally, but there are still some things you can do to make a …
SEO Tips for Boosting Sales & Traffic This Holiday Season Read More »
Social media is extremely beneficial to small businesses. However, many small businesses still have not created profiles on any social platform. It’s likely that these businesses don’t realize how social media can benefit them or they simply don’t understand how to use social media. According to a study Hootsuite conducted, more people follow brands on …
The Benefits of Social Media for Small Businesses Read More »
Google My Business is incredibly important for ranking your website or business on Google. It’s important that your Google My Business profile is as optimized as possible, and is being updated with reviews and posts regularly. A well-optimized Google My Business is key to seeing your business rank higher on Google. The three biggest factors …
What to Consider When Choosing Categories in Google My Business Read More »
Landing pages are some of the most important content items you’ll need on your website. Well-written and optimized digital content helps search engines attract your ideal customers and users to your website. High-converting landing pages are built to help maximize your marketing goals: whether it is building awareness or increasing purchases. If you’re already dedicated to …
What Are My Landing Page’s Most Important Statistics & KPIs? Read More »
Google rolled out featured snippets back in 2017, which aimed to best answer a user’s question. A featured snippet is important because it appears on top of the search result page, giving your web page more visibility to your target searches and increasing traffic to your site. As 2020 is coming to a close, we …
