Month: November 2020

image of bad pop up ads

Should I Use A Pop-Up Form On My Website?

As you browse the internet you are sure to come across a pop-up form or two. And you might have either a favorable or negative opinion towards them. On one hand, when used well, they can effectively inform visitors about important sales or business information. But when used ineffectively, they can be downright annoying and …

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google stories

Google Recommends Video, High-Quality Images onto Google Web Stories

Google Web Stories is picking up momentum on the Google Discover platform as the search engine giant carefully explained to users that web-based storytelling content is the most successfully when integrated with high-quality video and images. Video and image content almost always performs better than other mediums, but experts at Google explain dynamic visual content …

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Click-Through-Rate

How To Improve Your Site’s SERP’s Click-Through-Rate

The main goal of search engine optimization is to get more users to your website, as well as to improve the conversion rate once they get there. But it’s difficult to convert a user when they don’t even click on your website to begin with. As Google’s algorithms continue to improve at understanding content and …

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digital metrics on a computer screen

How Can I Use Chrome Dev Tools to Improve My SEO?

Google Chrome is an incredibly popular web browser for both users and SEO specialists alike. From a user standpoint, it’s the default browser for one of the most popular search engines in the world in Google. From an SEO perspective, it’s a great tool to see all of the properties of the website through coding …

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social media marketing

How Can I Generate More Website Traffic From Social Media?

No matter the type of business that you have, it’s become a necessity to have a presence on social media. Managing social media well is a full-time job, though. That’s why many have put it off in the past. With more users on social media with many at home, now is the perfect time to …

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People on phones

How Can I Make My Website More Mobile Friendly?

With virtually everyone owning a smartphone nowadays, it’s no surprise that a business may see many conversions through a tablet or a mobile device. In fact, mobile responsiveness is so important, that Google has begun indexing the mobile versions of a website before reaching the desktop version. With how seriously mobile-versions of websites are taken …

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a person searching the phrase "content is king' on their smartphone

What is EAT Content & Why Does Google Care About It

Working in search engine optimization, you can sometimes forget that Google is a product. As a product, Google’s search engine wants to be valuable. Google’s profit on Google Ads is dependent on millions of users using their search engine daily. For that reason, it is important for Google to rank content that satisfies users. This …

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free marketing platforms online

What Free Online Platforms Should Your Business Be Using?

Paid ads across search engines and social media platforms are a great way to generate web traffic and leads when executed properly, but many small business owners are looking to optimize their online presence while spending the least amount of money possible. Luckily, with several free platforms available across mediums, you can generate plenty of …

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5 star review

How Can I Get Customers to Review My Business?

Online reviews on websites such as Google and Yelp are incredibly important, and not just for your business’s reputation. Positive, consistent reviews show search engines that your business is reputable, and helps it appear higher in search results and drive more traffic to your website. However, even if you provide exceptional service, it can be tricky to …

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