If you know a thing or two about SEO or web design, then you know they are incredibly important aspects of your website. These two elements need to work in conjunction instead of against each other to be successful. A proper website design will give any website a head start when it comes to ranking …
As you browse the internet you are sure to come across a pop-up form or two. And you might have either a favorable or negative opinion towards them. On one hand, when used well, they can effectively inform visitors about important sales or business information. But when used ineffectively, they can be downright annoying and …
Early on in the SEO community, many blackhat tactics were running rampant and allowing SEOs to dominate the first page that way. Stuffing keywords, backlink spam, and other poor strategies actually paid off, and bad practices were rewarded. Today much has been learned about these types of blackhat SEO strategies, so they’re not nearly as …
Internal links are a great way to optimize your content for search engines and keep people browsing your site. However, not all internal links are created equal. There are a few things to keep in mind when adding internal links to your content to ensure they are useful to both your site and your website …
Do you know what bounce rate is? Bounce rate is single-page sessions divided by the all sessions on your site or the percentage that visitors only viewed one single page. Some people do not know how to reduce their site’s bounce rate. Here are some easy ways to do so: Optimizing Page Load Speeds Many …
Google Web Stories is picking up momentum on the Google Discover platform as the search engine giant carefully explained to users that web-based storytelling content is the most successfully when integrated with high-quality video and images. Video and image content almost always performs better than other mediums, but experts at Google explain dynamic visual content …
Google Recommends Video, High-Quality Images onto Google Web Stories Read More »
The main goal of search engine optimization is to get more users to your website, as well as to improve the conversion rate once they get there. But it’s difficult to convert a user when they don’t even click on your website to begin with. As Google’s algorithms continue to improve at understanding content and …
How To Improve Your Site’s SERP’s Click-Through-Rate Read More »
Google Chrome is an incredibly popular web browser for both users and SEO specialists alike. From a user standpoint, it’s the default browser for one of the most popular search engines in the world in Google. From an SEO perspective, it’s a great tool to see all of the properties of the website through coding …
How Can I Use Chrome Dev Tools to Improve My SEO? Read More »
Every business faces its own set of difficulties and opportunities, especially when it comes to their website and SEO. Many SEO strategies are interchangeable between different industries, but when it comes to restaurants, it’s important to tweak these strategies to help improve your local SEO efforts. Here are some tips to help boost your restaurant’s …
No matter the type of business that you have, it’s become a necessity to have a presence on social media. Managing social media well is a full-time job, though. That’s why many have put it off in the past. With more users on social media with many at home, now is the perfect time to …
How Can I Generate More Website Traffic From Social Media? Read More »
Frequently asked questions typically known as FAQ pages help your business respond to the needs of their audience as soon as possible and appropriately. You never want to leave your customers wondering, or leaving your website without finding the content they need to answer their questions. A well-optimized FAQ page becomes a quick fix for …
Content is arguably the most important aspect of SEO on your website, and it is often responsible for a good amount of organic traffic to your site. However, even great pieces of content occasionally don’t perform the way we’d like them to. Sometimes, content that used to bring in a lot of traffic starts to …
With virtually everyone owning a smartphone nowadays, it’s no surprise that a business may see many conversions through a tablet or a mobile device. In fact, mobile responsiveness is so important, that Google has begun indexing the mobile versions of a website before reaching the desktop version. With how seriously mobile-versions of websites are taken …
Working in search engine optimization, you can sometimes forget that Google is a product. As a product, Google’s search engine wants to be valuable. Google’s profit on Google Ads is dependent on millions of users using their search engine daily. For that reason, it is important for Google to rank content that satisfies users. This …
What is EAT Content & Why Does Google Care About It Read More »
Can you believe how quickly this year has gone by? With Thanksgiving only a week away, it’s time to prepare for the holiday season! From changing up your content or adding some new elements to your site, there are plenty of ways to optimize your site to fit this time of the year. Need some …
How to Prepare Your Website For the Holiday Season Read More »
Search Engine Optimization (SEO) is an overarching aspect of organic growth that involves a variety of different elements. While it may seem like there are a lot of moving parts, these elements come together to help increase the overall reach of your business on an organic level. In this blog, we will review a few …
Paid ads across search engines and social media platforms are a great way to generate web traffic and leads when executed properly, but many small business owners are looking to optimize their online presence while spending the least amount of money possible. Luckily, with several free platforms available across mediums, you can generate plenty of …
What Free Online Platforms Should Your Business Be Using? Read More »
Online reviews on websites such as Google and Yelp are incredibly important, and not just for your business’s reputation. Positive, consistent reviews show search engines that your business is reputable, and helps it appear higher in search results and drive more traffic to your website. However, even if you provide exceptional service, it can be tricky to …
There are a variety of methods to take when it comes to expanding your websites organic reach, and while it may take time for organic growth to get momentum, this blog will cover one optimization that can expedite the process, Schema! Schema markup is a set of code that contains important information about your website …
There are so many facets of a website that can have an impact on their SEO. The structure of a website (or the HTML) can give Google the hierarchical structure of what to crawl on the site itself or the content available on it. The design-centric CSS can positively impact a website’s speed and can …
