The FAQ page is an extremely useful tool to teach visitors about your business, answering the most common questions, and streamlining the process of answering questions for both you and your website users. This page is not only for answering common questions, but it can also be optimized for search engines to help direct your …
When creating content for your website, whether it be a blog post or a landing page, you should always follow best SEO practices to make sure that content is as optimized as possible for search engines. This includes creating meta descriptions, or the snippets of content underneath the page title in search engine results. A …
Google Discover is becoming an increasingly popular app, as it gives a more personalized approach to search and finds content that you’re interested in. It is a query-less discovery of content that suggests content for you based on your activity, without using a traditional search bar. It takes into consideration your likes and interests based …
Everything You Need to Know About Google Discover Read More »
You’ve probably stumbled across brands you follow on Facebook and notice a small pop-up window on the right corner offering their services to you. Is there a way I can use this for my business? Absolutely, according to Headliner Labs, people are 3.5 times more likely to open a Facebook message than their email. Facebook …
If you’ve clicked around a website long enough, you’re likely to find a broken link or two, which will lead you to a 404 error page. This means that the link that you’ve followed leads to a page that no longer exists, or has a different URL. When the URL of a page is changed, …
Should I Be Using 301 & 302 Redirects on my Site? Read More »
It’s 2020, and in today’s world, if you have a business, you should also have a website, a Google listing, and a few directories pointing back to you. Online presence is paramount to your business’ success. Whether you are a large company or a self-owned business with exactly one employee, there is no reason not …
While it may seem like a minor detail when tasked with rebuilding or revamping a website for organic growth, meta tags play an incredible role in informing a prospective user without having to visit your site. This is beneficial as it can provide quick highlights of your page for users across all platforms. This information …
Paid advertising is a great way to gain more traffic to your website and increase business leads and generations. Paid advertising can be a costly investment, but when it’s done correctly, it’ll be well worth the money spent. So, how do you make sure you are getting the most out of your PPC campaign? It’s …
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Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that now allows users to streamline competitive analysis and workflows to make more efficient ad adjustments on multiple formats. The new changes are primary investments in competitive measurement, streamlined workflow, and ad management of video and new formats. Sunil Gupta, a …
Google Rolls Out New Campaign Manager 360 for Google Ads Read More »
Driving traffic through service area pages or service pages is often ideal, but when crafted correctly, you just might strike gold with an industry-related blog post. If it turns out to be a hit, blog posts can rank as the highest landing page for your site, even above the home page or contact page. Here’s …
YouTube is the second biggest search engine in the world, bested only by its parent company, Google. Knowing how to make videos is one part of the challenge of maintaining a YouTube channel, but the other is knowing what content will help boost your videos in search rankings for users looking for specific answers, goods …
How You Can Use Google Trends to Determine Your YouTube Strategy Read More »
One of the most difficult aspects of maintaining a consistent blog schedule is coming up with new topics to write about. Updating your website’s blog twice a month is essential for SEO, but many small business owners – particularly those who lack a writing background – often struggle to find fresh ways to address the …
Imagine you’re out for a stroll and want to pick up some Thai food for yourself. You open up your web browser and you type in “Thai food” or “Thai food near me.” You’ll notice that there’s an immediate list of businesses that sell Thai food within your proximity. That’s because Google’s algorithms have created …
As any well-versed optimizer knows, the vast majority of all web searches are completed via Google. It is responsible for nearly 90% of all searches, which makes it the main target for optimizers who are looking to boost their site’s visibility and rankings. However, while Google controls the market share of searches, they are far …
YouTube is a great platform to display visual content from and about your business! Anyone from chiropractors to retailers can use YouTube as a way to show their services and products before you even step into their office or store. With an increasing number of content creators nowadays, YouTube is a competitive social media platform …
Digital Marketers across the industry may have been confused or taken back when opening Google Tag Manager’s ‘Preview Mode’ last week. Google updated its free tag management tool that webmasters use to install google analytics & track specific clicks or actions. At Boston Web Marketing, we use Google Tag Manager daily, so we felt it …
You may be familiar with the phrase “content is king” when it comes to digital marketing and that is true, but off-page SEO is crucial to your website as well. If you’re having trouble with your pages ranking well on SERPs, off-page factors could be the reason. It’s everything that happens off of your website …
Some people assume that if you have a long piece of content, it will perform better for your site. That is not always the case! Not all of your content has to be a large number of words to benefit your SEO. Short-form and long-form content work together to create the perfect balance of content …
Everyone is trying to produce high-quality content that gets attention online and provides value to your business. Now more than ever, the relationship between content and SEO is a strong one. Web users are searching more than ever for answers to their questions, and producing content that answers those questions is the best way to reach …
How Can I Evaluate the SEO Value of My Pages and Posts? Read More »
When it comes to increasing overall brand awareness, social media could not be a better medium to utilize! Using social media to grow your brand exposure organically is a great way to engage with your community, field questions, and promote your products and services. The question is, what do you do if you want to …
