Month: October 2020

Meta description

How Can I Maximize My Site’s Meta Descriptions?

When creating content for your website, whether it be a blog post or a landing page, you should always follow best SEO practices to make sure that content is as optimized as possible for search engines. This includes creating meta descriptions, or the snippets of content underneath the page title in search engine results. A …

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search

Everything You Need to Know About Google Discover

Google Discover is becoming an increasingly popular app, as it gives a more personalized approach to search and finds content that you’re interested in. It is a query-less discovery of content that suggests content for you based on your activity, without using a traditional search bar. It takes into consideration your likes and interests based …

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PPC

Google Rolls Out New Campaign Manager 360 for Google Ads

Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that now allows users to streamline competitive analysis and workflows to make more efficient ad adjustments on multiple formats. The new changes are primary investments in competitive measurement, streamlined workflow, and ad management of video and new formats. Sunil Gupta, a …

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video player paused mid video

How You Can Use Google Trends to Determine Your YouTube Strategy

YouTube is the second biggest search engine in the world, bested only by its parent company, Google. Knowing how to make videos is one part of the challenge of maintaining a YouTube channel, but the other is knowing what content will help boost your videos in search rankings for users looking for specific answers, goods …

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virtual map of locations in town

How Can I Optimize My Site for Local SEO?

Imagine you’re out for a stroll and want to pick up some Thai food for yourself. You open up your web browser and you type in “Thai food” or “Thai food near me.” You’ll notice that there’s an immediate list of businesses that sell Thai food within your proximity. That’s because Google’s algorithms have created …

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woman recording a video of herself

How Can I Improve My Presence on YouTube?

YouTube is a great platform to display visual content from and about your business! Anyone from chiropractors to retailers can use YouTube as a way to show their services and products before you even step into their office or store. With an increasing number of content creators nowadays, YouTube is a competitive social media platform …

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evaluating seo value of pages & posts

How Can I Evaluate the SEO Value of My Pages and Posts?

Everyone is trying to produce high-quality content that gets attention online and provides value to your business. Now more than ever, the relationship between content and SEO is a strong one. Web users are searching more than ever for answers to their questions, and producing content that answers those questions is the best way to reach …

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