Month: September 2020

How to do keyword research for your eCommerce website

Selling products online is not a simple task without any marketing structure. It may appear obvious, but product names are essential keywords to target your audience; however, writing to your audience is a fundamental mistake most sellers make. They are simply not researching the user’s search/buyers’ intent, which means missing out keywords will lead to …

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growing plants with social media terms

How Do I Approach Social Media As a Small Business?

In 2020, social media is a critical tool for businesses of all sizes to reach their clients on the internet. For small businesses with limited budgets, social media is especially important. Today, people are spending more time on social media than ever before. Social media is all about engagement and discussion; the best way to get …

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Graphic showing speedometers for site speed

What Impact Does Site Speed Have on SEO?

SEO is a complicated process that requires attention across a variety of areas, including your external links, site content, UI, & more in order to ensure your site is well-optimized in every avenue, as they all contribute to your site’s ranking. One important factor that optimizers can’t overlook when it comes to their site is …

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website on computer with notes and thesaurus for writing new content

Signs Your Website is Due for a Content Refresh

The copy used to construct content throughout your website, from service pages to blogs, is among the most important aspects of your website. While some may be pushing more towards bright images and infographics, the SEO value that comes from them is not where a fully fleshed-out page with informative content, internal links and calls-to-action …

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How To Optimize Email Marketing Campaign

How Can I Optimize My Email Marketing Campaign?

Email marketing is an integral part of the marketing world and has been for over 41 years. With a generally low cost associated with email marketing, and the potential return of high yields. Simply put, email marketing works. Combined with advancements in technology and the rise of automation in marketing, creating a campaign is an …

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person with social media sticky note in their hand

Pros and Cons of Social Media Advertising

Promoting social media posts can help your business grow online presence and get more customers. Social media promotion is one of the most widely-utilized, flexible, and profitable forms of online advertising. Nearly 51% of the world’s population is on social platforms, and major networks continue growing exponentially. Social media for businesses opens a wide range …

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the word keywords spelled in scrabble letters

How Do I Include Keywords Into My Copy Correctly?

Search engine optimization has evolved over time, but it still remains true that keywords have value and provide context for search engines. Google goes beyond keywords and phrases to find the meaning of the page, but they’re still a great way to begin to be noticed on search engines. Keywords help convey meaning, and that’s …

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youtube layout on computer screen

YouTube Announces the Launch of YouTube Shorts

Google has joined the short-form video game with YouTube Shorts, a new feature being rolled out to creators starting in India. YouTube Shorts can be created entirely by using mobile phones. What are the features available for YouTube Shorts? With YouTube Shorts, creators will be able to: Create and upload videos less than fifteen seconds …

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Google written on keyboard

New Google Search & News Quality Updates Rolled Out

Google has announced that new quality updates in Google Search and Google News are likely to impact the quality of results found for users, which means that search engine optimization will need to be a key part of any digital marketing strategy. According the the Google Keyword blog, Google’s latest changes aim to overhaul the search …

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conversions

Optimizing Pages to Boost Local Onsite Conversions

Getting your site visitors to convert to local paying customers, takes time, and requires information to be easily accessible – conversions require engagement and personal connection. Converting website visitors to paying customers at your brick and mortar all starts with location. Many individuals will not travel more than 20 minutes when running everyday activities, making …

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Do I Need To Optimize My Site for Voice Search?

If you’re working on optimizing your site in 2020, it’s important to know how the search landscape is shifting. As more & more citizens have Google Homes & Alexas, the use of voice search continues to rise. In fact, Google recently announced that 27% of its mobile searches are done via voice search. With such …

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