Selling products online is not a simple task without any marketing structure. It may appear obvious, but product names are essential keywords to target your audience; however, writing to your audience is a fundamental mistake most sellers make. They are simply not researching the user’s search/buyers’ intent, which means missing out keywords will lead to …
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Schema Markup is a type of programming language that is designed to help search engines crawl a website quickly for important & relevant information. This practice is used by a variety of search engines and platforms but the most common are Google, Bing, Edge, Firefox, and Yahoo to provide more relevant and accurate search results …
One of Google’s most valuable tools for businesses is Google My Business. Since its creation, Google has expanded this tool to add even more features to make the tool as useful as possible. You probably notice a Google My Business account most often when you search for a business name or a knowledge graph. Follow …
There are a variety of projects that will affect how you rank on Google, Bing, and other search engines. From writing new content to improving website speed and performance. But aside from ways you can improve your own website, there are a few external projects. This includes link building. Search engine algorithms see how many …
One of the most crucial elements on your website is the contact page. You can have the best content on the internet, the most amazing products, and quality services, but if potential customers don’t know how to easily reach you, it could all end up being a waste. Having a contact page that is clear …
How Can I Build an Effective Contact Page for my Website? Read More »
You know Facebook as one of the largest social media platforms out there. Facebook ads have a remarkable ability to target the right demographic of users on the site. There are no other ads platforms that allow you to target such specific groups of people. Users are of all ages and genders and can be …
What Are Some Mistakes To Avoid While Using Facebook Ads? Read More »
Some of the pages on your website have a purpose other than ranking in search engines or generating traffic to your website. These pages need to be there, as adhesive for other pages or because you need them to be obtainable on your website. How do you make sure these pages don’t end up on …
How to Correctly Use Noindex Nofollow on Your Site Read More »
In 2020, social media is a critical tool for businesses of all sizes to reach their clients on the internet. For small businesses with limited budgets, social media is especially important. Today, people are spending more time on social media than ever before. Social media is all about engagement and discussion; the best way to get …
How Do I Approach Social Media As a Small Business? Read More »
SEO is a complicated process that requires attention across a variety of areas, including your external links, site content, UI, & more in order to ensure your site is well-optimized in every avenue, as they all contribute to your site’s ranking. One important factor that optimizers can’t overlook when it comes to their site is …
With so many guidelines and rules to follow, writing a proper email can sometimes get lost in translation. How long should my subject line be? How often do I send an email to my consumers? These are common questions that experts believe there are many different answers to, causing a lot of confusion. Here, we …
Email marketing is an integral part of the marketing world and has been for over 41 years. With a generally low cost associated with email marketing, and the potential return of high yields. Simply put, email marketing works. Combined with advancements in technology and the rise of automation in marketing, creating a campaign is an …
When you hear an algorithm, you probably think of Google, Bing, or another search engine. Businesses spend a lot of time and money on SEO strategies that improve how their website appears in search engine result pages (SERPs). Fortunately, there are endless resources on tactics you can employ to improve your placement on SERPs. From …
If you’ve been building out content on your website and working on branding for a while, chances are, you’ve reached a point where you’ve exhausted almost all new topics. If you feel like your content is becoming redundant and including much of the same information, it may be time to rethink your strategy. Although adding …
Promoting social media posts can help your business grow online presence and get more customers. Social media promotion is one of the most widely-utilized, flexible, and profitable forms of online advertising. Nearly 51% of the world’s population is on social platforms, and major networks continue growing exponentially. Social media for businesses opens a wide range …
Search engine optimization has evolved over time, but it still remains true that keywords have value and provide context for search engines. Google goes beyond keywords and phrases to find the meaning of the page, but they’re still a great way to begin to be noticed on search engines. Keywords help convey meaning, and that’s …
How Do I Include Keywords Into My Copy Correctly? Read More »
Google has joined the short-form video game with YouTube Shorts, a new feature being rolled out to creators starting in India. YouTube Shorts can be created entirely by using mobile phones. What are the features available for YouTube Shorts? With YouTube Shorts, creators will be able to: Create and upload videos less than fifteen seconds …
Google has announced that new quality updates in Google Search and Google News are likely to impact the quality of results found for users, which means that search engine optimization will need to be a key part of any digital marketing strategy. According the the Google Keyword blog, Google’s latest changes aim to overhaul the search …
New Google Search & News Quality Updates Rolled Out Read More »
Getting your site visitors to convert to local paying customers, takes time, and requires information to be easily accessible – conversions require engagement and personal connection. Converting website visitors to paying customers at your brick and mortar all starts with location. Many individuals will not travel more than 20 minutes when running everyday activities, making …
Optimizing Pages to Boost Local Onsite Conversions Read More »
If you’re working on optimizing your site in 2020, it’s important to know how the search landscape is shifting. As more & more citizens have Google Homes & Alexas, the use of voice search continues to rise. In fact, Google recently announced that 27% of its mobile searches are done via voice search. With such …
If your website is built through a content management system (CMS) like WordPress, you may not know about all of the code that goes into your website. Websites built on a CMS are made up of three types of code: HTML, CSS, & Javascript. Generally speaking, HTML is your content, CSS is your style (fonts, …
