Is your website getting traffic to it’s landing pages but not converting inbound leads? If your search engine optimization, online ad spend & web design efforts are not converting users, something has to give. We are here to give you some pointers on creating a high converting landing page! Create a Concise Landing Page First, …
During this time, more people are at home now more than ever. That means they are turning to Google and other search engines for the answers to their questions. So it’s more important now than ever to have the answers to those questions readily available on your website. SEO is the best way to get …
If you are looking to improve your website’s online presence, you have to do SEO. A well-executed search engine optimization strategy is the core foundation of increasing organic search visibility in the Search Engine Results Pages (SERPS). Many SEO tactics were implemented before that are ineffective now or even worse, can cause your website to …
When it comes to improving your site’s SEO, there are a couple of different ways to think about it. You want to optimize your site in order to sell your products, or services, on a national scale. However, no company expands to national levels of exposure without first doing something right locally. If you’re interested …
Getting traffic to your website is essential in terms of growing your business online. However, one important thing to note is that, while this traffic alone is important, it is even more important to ensure that you are directing these visitors to the right place! To complete a valuable goal. This means keeping your users …
As the COVID-19 pandemic continues, your Google My Business account has become more and more of a critical resource for your company, allowing you to post regular and COVID-19 related updates including operational changes and different hours. Google recently rolled out a change that posts a notification within your listing in search results as to …
Google Rolling Out “Last Updated” Feature on Google My Business Read More »
If there is one thing 2020 has taught a lot of business owners; it is vital that you have an online presence. An online presence can help you find new customers, expand your service area, and even allow for digital services like eCommerce, digital consultations, quoting, and more. However, many business owners might not know …
It takes time, attention to detail, and skill to build a company website. When all is said and done, you may be wondering how to track the actions users take on your website. How can you find tangible data that shows success/failure and can it be easily understood? Key performance indicators (KPI) are essential when …
Are you falling behind to competitors in search results? Have you reviewed said competitors’ sites and noticed an on-site blog? This article will review the importance of having an on-site blog for your business’s website. Adding Relevant Content The importance of ample, relevant content on a website can’t be understated. Once your site has all …
The COVID-19 pandemic continues to disrupt our way of lives at each and every level. Economically, the effects of the coronavirus crisis are still stagnating the success and viability of many small businesses, but new re-openings and digital marketing strategies are helping a majority of businesses to keep their doors open. Pay-per-click (PPC) marketing and …
How To Build A Successful Intent-Focused PPC Campaign Read More »
Visual communication and marketing have increasingly become more important but how is SEO for images going to help improve your visual search? If you have not started optimizing your images, you could potentially miss out on growing additional organic traffic. It is a natural way of our searching as Co-founder at Instagram, Kevin Systrom once …
SEO for Images to Improve Your Visual Search Strategy Read More »
As you probably know, there are many pieces to the puzzle when it comes to SEO. There’s not just one thing that will magically bring you to the top; it’s consistent efforts in many different areas that will have an impact on your rankings in the SERPS. Some of the basics that most people are …
Keyword stemming is often talked about in terms of SEO. But what exactly is keyword stemming and what does it have to do with SEO? This post will explain what it is and how it can help with your SEO efforts and strategies. What is Keyword Stemming? Keyword stemming is the strategy of modifying different …
When you are in Google Analytics or your other tracking software you may notice that one or more of your blogs are starting to compete with your service pages and even your homepage for the best ranking landing page. And although it is great to see traffic and sessions increase, you are probably also seeing …
