Month: August 2020

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SEO Habits You Need to Break Away From

If you are looking to improve your website’s online presence, you have to do SEO. A well-executed search engine optimization strategy is the core foundation of increasing organic search visibility in the Search Engine Results Pages (SERPS). Many SEO tactics were implemented before that are ineffective now or even worse, can cause your website to …

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Local SEO

How Should I Structure My Local SEO Strategy?

When it comes to improving your site’s SEO, there are a couple of different ways to think about it. You want to optimize your site in order to sell your products, or services, on a national scale. However, no company expands to national levels of exposure without first doing something right locally. If you’re interested …

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Google Rolling Out “Last Updated” Feature on Google My Business

As the COVID-19 pandemic continues, your Google My Business account has become more and more of a critical resource for your company, allowing you to post regular and COVID-19 related updates including operational changes and different hours. Google recently rolled out a change that posts a notification within your listing in search results as to …

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PPC

How To Build A Successful Intent-Focused PPC Campaign

The COVID-19 pandemic continues to disrupt our way of lives at each and every level. Economically, the effects of the coronavirus crisis are still stagnating the success and viability of many small businesses, but new re-openings and digital marketing strategies are helping a majority of businesses to keep their doors open. Pay-per-click (PPC) marketing and …

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SEO for Images to Improve Your Visual Search Strategy

Visual communication and marketing have increasingly become more important but how is SEO for images going to help improve your visual search? If you have not started optimizing your images, you could potentially miss out on growing additional organic traffic.  It is a natural way of our searching as Co-founder at Instagram, Kevin Systrom once …

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