Did your website start off strong with traffic and content after launch but fall off a bit recently? You still get traffic but are no longer seeing the growth that you were once accustomed to? Don’t freak out; issues like these are often a result of some technical problems combined with competitive changes/trends, algorithm updates, …
If you do a Google search for average conversion rates across the web you will find a large spectrum of potential answers with some as low as 1% and some as high as 15%. Every website owner wants their conversion rate to increase. Conversion rates let us see the value of the traffic that is …
Semantic search is a data retrieval process utilized by search engines to return the most relevant search results. It concentrates on the meaning behind search queries rather than traditional keyword matching. The terminology comes from a branch of linguistics called semantics, which is involved with the study of meaning. Here are some things to know …
Fighting for your place to stay above your competitors this year can be challenging – with everything that is going on and the continuous updates just how do you keep up maintaining a healthy site performance in the SEO world? Fortunately, we’ve got a firm grasp of the most common mistakes we often see marketers …
Technical SEO Mistakes That Are Damaging Your Website Read More »
In 30-second television or radio commercials, advertisers have limited character space to get their point across. Even with limited time to work with, advertisers use their creative abilities to make commercials that evoke human interest, inform viewers, and potentially gain customers. The same concepts can be applied when it comes to writing copy for online …
Every business should use tracking software for their website. Good tracking provides seemingly endless value. You can learn more about your audience, track improvements, and take a researched approach to generate website content. Website content is extremely valuable to your SEO. Understanding what content is working and what content isn’t is also highly valuable. This …
Understanding Pages/Session & Session Duration Metrics Read More »
Keyword rankings and optimization are a focal point for most search engine marketers and digital marketing teams. Capturing high keyword spots are the bread and butter of any successful SEO campaign since the objective is to highlight users’ main search queries on Google and other search engines. However, building cornerstone content and keyword-friendly content is …
What are the Top Reasons That My Site Loses Keyword Rankings? Read More »
Yelp is beginning a rollout of their revamped lead generation tool, which allows potential customers to book appointments and match businesses who perform their desired services. Along with their Request a Quote service, which has been active since 2016, the service will be launching a Nearby Jobs service in order to help small businesses generate …
Receiving negative reviews online is an inevitable reality of having an online presence. Even local businesses with high-quality services, even those that have received numerous accolades for their services, will still suffer the complaints of at least one implacable patron. Flag the Review The most popular online review site for local businesses is Yelp and …
All companies, big or small, need to be accessible online in order to demonstrate industry authority, showcase their work, and get found by their desired audience. The ideal SEO strategy is multi-faceted, but regularly refreshing your site’s content is one huge step towards ranking higher. Here’s why. Creating New Content for SEO It is crucial …
If you have recently started a business, or are in the process of doing so, it is important to know the nuances & benefits that come from utilizing Pay Per Click Ads, Search Engine Optimization, regarding how the two come together to provide growth for your business. This blog will cover the basics regarding what …
Your website’s design and SEO are both incredibly important parts of your website. They need to work in conjunction instead of against each other to be successful. A beautiful and intuitive website is no good if no one can find it on a search engine. The same goes for strong SEO with poor design, which …
If you are unsure about which strategy you should be focusing on to optimize your website through backlinks or content you have come to the right place. It is a common question a marketer gets asked when looking for ways to improve their search visibility. The correct answer is content, content should be the prime …
One of the first things you should do as a new business is making sure you claim and completely fill out your Google My Business listing with important details regarding your company, including the correct name, address, phone number, hours, and website. Your Google My Business page serves as your entry and Knowledge Panel, which …
What is a Knowledge Panel & Why is It Important? Read More »
A local Knowledge Panel, which Google refers to as a “Business Profile,” acts as your business’ personal area on the search results page. Unlike brand Knowledge Panels, claiming one is pretty straightforward, but optimizing it to bring in customers, answer questions, and support your business is the real challenging part. What is a local Knowledge …
Whether you want to believe it or not, Facebook isn’t just a means of keeping up with your old college buddies anymore. The social media giant has made tremendous strides over the past few years to make sure that businesses — your business — are getting the attention they deserve. One major change to improve …
Heading tags, also known as H tags, are used to emphasize text on the page. There are six different heading tags, <h1> to <h6>, and there are specific rules as to when you should use each tag to format your content. Let’s explore the differences and learn where to use different H-tags below! Structuring H …
In the past, we have written several articles on the chief types of paid digital media: search and social. We have covered core differences, advantages, disadvantages, as well as which to choose if you have a limited budget. However, most large companies in America utilize both paid social and paid search, and it is not …
In today’s world, people rely on word of mouth and recommendations from their peers more than ever. When consumers are making the decision to purchase a product or work with a company, one of the first things they’ll do is surf the internet for reviews. Do other people recommend them? What’s their average star rating? …
Images make an article come to life, as well as add to the design of your site. But, it can also contribute to your website’s SEO. It’s important to choose the best images possible. Learn how to fully optimize an image for SEO and get some pointers on using images for the best user experience. …
