Month: August 2020

conversion increase

How Can I Update My Website to Revive Growth?

Did your website start off strong with traffic and content after launch but fall off a bit recently? You still get traffic but are no longer seeing the growth that you were once accustomed to? Don’t freak out; issues like these are often a result of some technical problems combined with competitive changes/trends, algorithm updates, …

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Understanding Pages/Session & Session Duration Metrics

Every business should use tracking software for their website. Good tracking provides seemingly endless value. You can learn more about your audience, track improvements, and take a researched approach to generate website content. Website content is extremely valuable to your SEO. Understanding what content is working and what content isn’t is also highly valuable. This …

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What are the Top Reasons That My Site Loses Keyword Rankings?

Keyword rankings and optimization are a focal point for most search engine marketers and digital marketing teams. Capturing high keyword spots are the bread and butter of any successful SEO campaign since the objective is to highlight users’ main search queries on Google and other search engines. However, building cornerstone content and keyword-friendly content is …

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Utilizing Yelp’s New Lead Generation Tools

Yelp is beginning a rollout of their revamped lead generation tool, which allows potential customers to book appointments and match businesses who perform their desired services. Along with their Request a Quote service, which has been active since 2016, the service will be launching a Nearby Jobs service in order to help small businesses generate …

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online reviews

How Should I Handle Negative Reviews Online?

Receiving negative reviews online is an inevitable reality of having an online presence. Even local businesses with high-quality services, even those that have received numerous accolades for their services, will still suffer the complaints of at least one implacable patron. Flag the Review The most popular online review site for local businesses is Yelp and …

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The Importance of Refreshing Content for SEO

All companies, big or small, need to be accessible online in order to demonstrate industry authority, showcase their work, and get found by their desired audience. The ideal SEO strategy is multi-faceted, but regularly refreshing your site’s content is one huge step towards ranking higher. Here’s why. Creating New Content for SEO It is crucial …

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What is a Knowledge Panel & Why is It Important?

One of the first things you should do as a new business is making sure you claim and completely fill out your Google My Business listing with important details regarding your company, including the correct name, address, phone number, hours, and website. Your Google My Business page serves as your entry and Knowledge Panel, which …

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Optimizing Your Google Local Knowledge Panel

A local Knowledge Panel, which Google refers to as a “Business Profile,” acts as your business’ personal area on the search results page. Unlike brand Knowledge Panels, claiming one is pretty straightforward, but optimizing it to bring in customers, answer questions, and support your business is the real challenging part. What is a local Knowledge …

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