Day: July 1, 2020

Letters spelling Keyword with arrows pointing towards it

Why Does Google Rank Single & Plural Variations of Keywords Differently?

Search engine optimization isn’t an exact science. The field is constantly evolving, and Google is always tweaking algorithms on the back-end without fully informing the public as to what was changed. That means that what worked today, may not work tomorrow, but Google’s minimal updates ensure that search engine optimizers don’t find ways to hack …

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