Month: July 2020

How Feedback Optimization can Improve Your Content Strategy

If you are looking for other ways to improve your content strategy, consider feedback optimization. Feedback optimization is a process of using your reader’s comments to improve your content. How? well, according to a case study: UGC (user-generated content) helped a nonprofit increase their organic traffic by 200+% in 12 months, by publishing more informational …

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question mark ripped through paper

Should You Optimize Your Site For Questions?

People frequently use awkward language and phrasing when searching for an answer to a question because they want to get Google to understand what they are saying. This phenomenon is known as “keyword-ese”. This writing style has developed because Google had some problems understanding the meaning of conversational or complicated queries. Here are some beneficial …

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What Should I Know About Mobile-First Indexing?

In September, all websites will be switched over to mobile-first indexing. What do you need to do to prepare? What will happen to your ranking? Here are some facts to know about mobile-first indexing. Mobile-First Indexing Google first announced this back in March of 2018. In March of 2020, they announced that it would be …

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email marketing campaigns

How Can I Make My Email Stand out in Someone’s Inbox?

While working with email marketing, it is important that you establish relationships with your email subscribers. This can be a tough task to accomplish when your email subscribers are running busy lives and don’t have time to read emails that are poorly designed and irrelevant. So, how can you create an email that will stand …

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Mobile Friendly Website

Google Delays Mobile-First Indexing Until March 2021: How To Prepare Your Website

Mobile-first indexing is finally picking up more steam from Google’s Webmaster team but a new delay pushes the final date to March 2021. What can you do to prepare your website?  Google Webmasters have announced a new date of March 2021 as the new deadline for mobile-first indexing across all websites on Google. Previously, Google …

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online reputation

How Do I Manage My Online Reputation?

When it comes to optimizing your website and online presence there are various tactics and methods that can be taken when it comes to improving the overall SEO for any business. With reviews on businesses being immediately accessible to the public, customers are more likely than ever to listen to their friends, acquaintances, or judge …

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GMB Account Owners Will Be Notified If Local Listing Gets Suspended

A European law went full effect that Google will now notify businesses if their local listings have been suspended. Businesses would have had to log into their Google Business Account to find out if their listings had been suspended or noticed a change in their call volume, web traffic, or conversions. A Google My Business …

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