If you are looking for other ways to improve your content strategy, consider feedback optimization. Feedback optimization is a process of using your reader’s comments to improve your content. How? well, according to a case study: UGC (user-generated content) helped a nonprofit increase their organic traffic by 200+% in 12 months, by publishing more informational …
How Feedback Optimization can Improve Your Content Strategy Read More »
Every optimizer knows that content is king, but that doesn’t mean that all content is consumed the same way. It is important to work on creating engaging content that helps to improve your SEO as well as increase your conversions and inform your customers about your services and products. With that being said, it can …
People frequently use awkward language and phrasing when searching for an answer to a question because they want to get Google to understand what they are saying. This phenomenon is known as “keyword-ese”. This writing style has developed because Google had some problems understanding the meaning of conversational or complicated queries. Here are some beneficial …
In September, all websites will be switched over to mobile-first indexing. What do you need to do to prepare? What will happen to your ranking? Here are some facts to know about mobile-first indexing. Mobile-First Indexing Google first announced this back in March of 2018. In March of 2020, they announced that it would be …
A website audit can seem complicated at first glance, with so many elements coming into play it can be difficult to determine the best approach, and where to start. While I cannot tell you how to conduct an audit step by step (as all sites are built with varying goals) what I can assist in, …
While working with email marketing, it is important that you establish relationships with your email subscribers. This can be a tough task to accomplish when your email subscribers are running busy lives and don’t have time to read emails that are poorly designed and irrelevant. So, how can you create an email that will stand …
How Can I Make My Email Stand out in Someone’s Inbox? Read More »
There are plenty of great reasons to migrate your website or launch a new version of your website. Whether you have an old-school HTML site and want to move towards a content management system like WordPress or Weebly, or your site was just outdated and needed a fresh look. Although website migration has become easier …
Common SEO Mistakes Made When Migrating A Website Read More »
Even though they seem simple, landing pages might be a complicated topic for an owner of a site that doesn’t work in SEO or digital marketing in general. What is considered a landing page, and what doesn’t? Is it every page you land on? What about Landing Pages in Google Analytics? Can you optimize them …
Email marketing is a great way to keep in touch with past customers as well as individuals that have expressed interest in your product or service. Whether you are sharing exciting news or special prices on your products & services, email marketing has many benefits to improve your business. However, if you’re new to the …
One of the contributing factors to your website’s Google ranking is page speed, how fast your site loads on different browsers and devices. If you are running an ecommerce business, your speed is going to be a concern because a fast website leads to happier customers, which in turn leads to higher conversion rates because …
Mobile-first indexing is finally picking up more steam from Google’s Webmaster team but a new delay pushes the final date to March 2021. What can you do to prepare your website? Google Webmasters have announced a new date of March 2021 as the new deadline for mobile-first indexing across all websites on Google. Previously, Google …
Google Delays Mobile-First Indexing Until March 2021: How To Prepare Your Website Read More »
SEO is carried out on a number of different scales. Some companies may want to target by state. Some may prefer to target by region, such as New England. Some may want to go even bigger and target on a national scale. However, the basis of any good SEO strategy always begins at the source: …
When discussing website optimization and SEO, metadata refers to the coded data that is used by search engines to identify what a piece of content is about. There are many forms of metadata including page titles, meta descriptions, alt text, and meta keywords. Whenever content is published, images are uploaded to a website, or videos …
Choosing the correct CMS for your business is essential to your business’ performance online and your content strategy overall. A CMS is the content management system that you use to edit and create content on your website. You need a system that can support the marketing goals and the SEO strategy that you’ve got in …
When it comes to optimizing your website and online presence there are various tactics and methods that can be taken when it comes to improving the overall SEO for any business. With reviews on businesses being immediately accessible to the public, customers are more likely than ever to listen to their friends, acquaintances, or judge …
The rate at which your website loads is an important aspect in terms of user interaction as well as with Google. About 53% of users abandon a website if it does not load within 3 seconds or less. For business purposes, Google uses website speed as a ranking factor in regards to Google searches. There …
A European law went full effect that Google will now notify businesses if their local listings have been suspended. Businesses would have had to log into their Google Business Account to find out if their listings had been suspended or noticed a change in their call volume, web traffic, or conversions. A Google My Business …
GMB Account Owners Will Be Notified If Local Listing Gets Suspended Read More »
How many unread emails do you have in your inbox? Now, think of your subscribers… How many unread emails do you think are sitting in their inbox? As consumers, we receive a ton of emails, and as digital marketers, we send a ton of emails. What makes your email stand out from the next email …
In the world of business and small business, especially, it matters what customers have to say about you. It can have a significant impact on your business, so you should care a lot about what they say and stay on top of your online reviews. The two places that people most commonly review businesses are Facebook …
Some business owners tend to overlook and underestimate the importance of the graphic design of their website. When is the last time you took the time and sat down to take a deep look at your own website? The idea is to put yourself in the customer’s shoes. Is this a site you would purchase …
