Creating a digital marketing strategy for your business can feel like an overwhelming process, especially since there are so many strategies and techniques being used today. Social media marketing is a great place to start, considering social networking is one of the top online activities in the United States. In fact, the average American spends …
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During this time, especially, everyone is spending a lot of time online. There have been many articles online other the years examining just how people use the internet. Typically when users go to a search engine, they are searching for something, need something, want to know something, want to go somewhere, etc. In this blog, …
It is important that the content on your site is not only relevant to the user but that it also provides the user with an organized path that will help them get the information or services that they desire. This can include anything from content on a landing page, blog page, basic web page, or …
Many individuals are unfamiliar with the term “cache” and most of those who have come across it have only done so when they clear their web browser’s history. Even then, many do not know what the term is referring to. A cache, pronounced “cash”, is a part of a computer’s memory that specializes in storing …
One of your goals may be to dominate the local search results of your industry if you are a local business owner. Nowadays, that might be even more important. How do you write content that will show up in the local search results? What aspects should you focus on? Local SEO is for local businesses …
What Are Ways to Help Your Local SEO Content Strategy? Read More »
There are important changes to consider if your business is planning on rebranding or changing your domain name. Companies rebrand all the time for a variety of different reasons. Whether it’s a business acquisition or partnership, changing the company name, or something else. It introduces a potential risk to the website’s organic search performance. A …
As a business, you are probably looking for every opportunity possible to increase awareness, interaction, and sales. Some of these resources include social media channels. Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media websites all have options for businesses to create their own accounts and share their wares. But that leads to a set …
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Google is currently rolling out an Ads credit equivalent to $1,000 to accounts for small to medium sized businesses to be used by the end of the calendar year. As a business looking to combat some of the effects COVID-19 may have had on your revenue, you may be trying to figure out the best …
What’s the Most Effective Way to Use My Google Ads Credit? Read More »
It’s been found that for local businesses a Google My Business listing is more important than social media and email marketing when it comes to SEO. Since this is the case, it is important to optimize your Google My Business listing to the fullest. Here are some of the best tips to help enhance your …
What Do I Need To Remember When Optimizing A Google My Business Profile? Read More »
