Month: June 2020

an example of an A/B test for a website

What is Google Optimize for Google Analytics?

If you use Google Analytics to track sessions and traffic on your website, you may have received an email about Google Optimize for Google Analytics. Google Optimize is centered on creating dynamic websites that can provide more traffic and better user experiences. In the past, we have provided guides on building effective calls to action, …

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Mistakes You Might Be Making on Your Website to Push Visitors Away

Search Engine Optimization is crucial in maximizing your website’s presence online. While it’s very important to get users to your site, that’s only half the battle. Once they click on that link to visit you, you need to convert the visitor into a lead. Unfortunately, there are specific aspects of a website that will discourage …

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Google My Business Quietly Adds New Fields

As most search engine optimizers know, Google My Business is one of the most important sources for information about a company. Full of useful features including hours, phone number, address, website link, and more, GMB is often a one-stop-shop for users who are looking for information about a particular business. Particularly during COVID, when so …

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How to reduce the amount of spam contact form submissions on your site?

So, your website has all its core webpages, references the areas you offer your product and services, and provides users the ability to reach out via contact form or by calling directly. These are all great things, and you may have already started to see some leads come in. Unfortunately, spam contact form submissions are …

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Which Sections on Google Analytics Are Most Useful?

Google Analytics offers users a plethora of data that can be used to better understand your website and its visitors. Those who are relatively unfamiliar with Google Analytics may be overwhelmed by the amount of data it provides. Depending on the business or industry, certain sections of Analytics can be more important than others. Here …

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How Can You Improve the Quality of Your Facebook Ad Copy?

In today’s world, advertising on social media is a must for companies, no matter what industry your business is in. Facebook, Twitter, LinkedIn, and Instagram have turned into competitive spaces in recent years for businesses, which means you cannot rely on the same old ad copy to break through the noise and reach your targeted …

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Should You Respond to Negative Reviews on Google My Business?

Google’s goal is to understand what users are searching for and yielding them the most relevant results. In terms of products, services, and companies in general, Google wants to recommend businesses that will do well by its users. Since its inception, the search engine has expanded its capabilities and now lets businesses list their company …

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Content Types to Grow Your Business Throughout 2020

As we know, content is one of the best ways to generate organic traffic on your website. Content needs to be search friendly, targeted to an audience, and optimized efficiently. We were already living in a digital age, but with the pandemic happening, there’s an even larger focus today on digital content. People are home …

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How Can I Improve My SEO To Address COVID-19 Customer Challenges?

Search Engine Optimization (SEO) is about constant adaptation to Google’s new algorithm and search updates as well as consumer behaviors and preferred content mediums. With the spread of COVID-19, these SEO adaptations are even more important as states across the U.S re-open retail businesses, restaurants, and other commercial industries that maintain COVID-19 infection control guidelines. …

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The Difference Between White & Black Hat SEO

To anyone who has experience in the marketing field, white hat and black hat SEO may seem somewhat irrelevant as these tactics have been ingrained through experience, however, for any newcomers in the SEO world, it is important to know what white hat and black hat SEO are! While they both tactics provide organic growth, …

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How Can I Come Up with Creative, Engaging Content Topics?

A key part of your search engine optimization strategy is your website content. Blogs and service pages provide users with key information about your business, services, and products but also serve as a place for search engines to crawl and index your content for your main keywords. Struggling with ideas can be common, especially during …

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‘Bug’ Responsible for Local Search Rankings Impacted during April & May

Notice a decrease in local traffic last month and even at the beginning of June? You were not the only one. While at times this can mean an update on Google’s end now made your site less relevant to queries or your competition is gaining ground in terms of SEO, this change in results was …

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social media

Creating Social Media Content That Builds Your Brand

Social media becomes increasingly important each day. With a massive chunk of the world’s population on Instagram, Twitter, Facebook, and LinkedIn, adding your brand to these platforms is only going to help. Have a strategy ready and present your brand as best as possible to make your social media efforts pay off. Here are some …

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