Month: May 2020

How Do I Create Effective SEO for My Niche Markets?

No matter the service or product you offer, there is probably someone out there who wants it. Some products and services don’t have the same audiences, but there are consumers for almost anything. Catering to a niche audience can be beneficial because there likely aren’t many competitors, but it’s challenging as well. Using regular marketing …

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Small business SEO

Could Businesses Benefit from Leveraging Digital Plus Codes on Google Maps?

Google Map plus codes allow users and small businesses to generate digital business addresses for unmapped locations, which can help organize new business pivots or adjustments related to COVID-19.  As businesses continue to address digital marketing challenges associated with COVID-19, ensuring that your consumers have detailed directions, locations for pickup/curbside services, or other COVID-19 adjustments …

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website traffic

What are the Best Tools for Monitoring Your Website’s Performance?

It’s always exciting to see your organic rankings and traffic to your website increase, but that’s not always the case. Nevertheless, monitoring the traffic and performance of your website is crucial for creating and improving your digital marketing strategy both short-term and long-term. We know that you’re seasoned vets when it comes to utilizing Google …

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call to action button concept for landing pages

How Can I Optimize My Digital Call-to-Action Placements?

Any digital marketing agency or expert understands that a call-to-action (CTA) can make or break your digital marketing efforts. But some business owners may not take the time to optimize their digital call-to-action placements, which could drastically hurt their return on digital marketing efforts and search engine optimization (SEO). A CTA is simply the main …

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a chatbot on a phone

Does Your Website Need A Live Chat or A Pop-Up Form

Website owners are always looking for new ways to increase conversions. Although SEO strategies including content generation, link building, and metadata writing can greatly impact where and how your website shows up in search, there is always room for new tactics. Live chats, pop-up forms, video content, and infographics are all popular additions to websites. …

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website design

3 Signs That It’s Time For A Website Redesign

In the digital landscape, a first impression can make the difference between a conversion or a bounce. Making a good first impression is essential when it comes to establishing a long-lasting relationship with your clients. Websites are no different. It is important to ensure that your website is an accurate and high-quality representation of your …

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website user experience

How Can I Improve My Website’s User Experience? 

A well designed and functional website is important when it comes to your business’s digital marketing efforts. It has been found that about 40% of users will leave a website as soon as they arrive if the layout or content is not attractive. In order for your website to be successful, you need to make …

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Google My Business logo on a mobile phone screen

Are you leveraging Support Links on Google My Business?

New support links and call-to-actions allow small businesses to garner community and stakeholder donations during COVID-19.  Small businesses that are continuing to operate and maintain their operations may have another channel to help build capital, sustain their employee salaries, and provide services/goods to their communities. Google has announced the use of new support links via …

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digital marketing and traditional marketing

What Are Ways to Combine Traditional & Digital Marketing?

In today’s modern world of digital marketing, many people dismiss implementing the traditional marketing aspects that have gotten most businesses where they are today. Combining both types of marketing can help you come up with new ways to reach your target audience. Traditional marketing is still a valuable asset to any business marketing strategy. The …

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a lock sitting on a keyboard

Why You Should Have Access To Your Website Hosting

If there is one thing that 2020 has made apparent is the importance of curating a digital presence. For businesses, having not only a website, but the proper social channels and listings are all vital to updating potential customers with changes to hours, services, and more. Many business owners have recently been launching new businesses …

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The current Google AdWords interface

Why Are Google Ads Worth the Investment for My Business?

When discussing digital marketing options for your business, the main two types you’ll likely be learning about are Search Engine Optimization and Pay-Per-Click. While both can be beneficial, there are several things to consider when choosing a plan of action for your digital marketing campaign. Build Brand Awareness The goal of Search Engine Optimization or SEO is to …

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