No matter the service or product you offer, there is probably someone out there who wants it. Some products and services don’t have the same audiences, but there are consumers for almost anything. Catering to a niche audience can be beneficial because there likely aren’t many competitors, but it’s challenging as well. Using regular marketing …
How Do I Create Effective SEO for My Niche Markets? Read More »
Google Map plus codes allow users and small businesses to generate digital business addresses for unmapped locations, which can help organize new business pivots or adjustments related to COVID-19. As businesses continue to address digital marketing challenges associated with COVID-19, ensuring that your consumers have detailed directions, locations for pickup/curbside services, or other COVID-19 adjustments …
Could Businesses Benefit from Leveraging Digital Plus Codes on Google Maps? Read More »
It’s always exciting to see your organic rankings and traffic to your website increase, but that’s not always the case. Nevertheless, monitoring the traffic and performance of your website is crucial for creating and improving your digital marketing strategy both short-term and long-term. We know that you’re seasoned vets when it comes to utilizing Google …
What are the Best Tools for Monitoring Your Website’s Performance? Read More »
Keyword research is a significant SEO practice that allows us to find the best set of keywords that will allow our websites to grow their organic search traffic. Along with the assistance of the brand, keywords are also the basis for how content will be formulated, along with how link building and social media campaigns …
E-commerce has become so user friendly and universally accepted across a variety of industries to the point where almost any business that provides a good, can have a functional E-commerce site up and running in less than a day (depending on the size of your product line). If you have ever browsed for a product …
Fraudulent listings, keyword stuffing, link farming, these are all examples of “Black Hat SEO”. Aiming to trick Google and other search engines, black hat SEO is any method used to fraudulently boost a site’s digital presence. Anyone who works in digital marketing knows what this looks like. In fact, even people outside of the online …
Keyword cannibalization is when you have different blogs or articles on your site that can rank for the same search query in Google. This is either because the topic they cover is too similar or because you optimized them for the exact keyphrase. If you optimize posts or articles for related search queries, they’re eating …
As time passes, one thing that remains is that content is still the reigning king of SEO. In the past year, Google made a lot of changes with its algorithm that forced marketers to change their ways of SEO. Here are a couple of tips on how you can make your content effective in 2020. …
Any digital marketing agency or expert understands that a call-to-action (CTA) can make or break your digital marketing efforts. But some business owners may not take the time to optimize their digital call-to-action placements, which could drastically hurt their return on digital marketing efforts and search engine optimization (SEO). A CTA is simply the main …
How Can I Optimize My Digital Call-to-Action Placements? Read More »
Website owners are always looking for new ways to increase conversions. Although SEO strategies including content generation, link building, and metadata writing can greatly impact where and how your website shows up in search, there is always room for new tactics. Live chats, pop-up forms, video content, and infographics are all popular additions to websites. …
Does Your Website Need A Live Chat or A Pop-Up Form Read More »
As we know, SEO takes a lot of work. Writing, optimizing content, and researching keywords take time and effort. So it feels great to see results from your work and see your pages climbing up SERPs. Sometimes, your traffic and rankings can take a dive, and it isn’t a good feeling. It may feel like …
Sending out email blasts to your contact list can be a great way to reach a wide audience at a low cost. Many companies have turned to email marketing as one of their main sources to reach customers and potential customers, as they’ve seen a great return on investment. However, if you’re new to the …
The Important Metrics to Analyze for Email Campaigns Read More »
In the digital landscape, a first impression can make the difference between a conversion or a bounce. Making a good first impression is essential when it comes to establishing a long-lasting relationship with your clients. Websites are no different. It is important to ensure that your website is an accurate and high-quality representation of your …
A well designed and functional website is important when it comes to your business’s digital marketing efforts. It has been found that about 40% of users will leave a website as soon as they arrive if the layout or content is not attractive. In order for your website to be successful, you need to make …
Despite being one of the social media platforms with the highest rates of engagement, Twitter is often underutilized when it comes to business. The usefulness of social media has often come into question when the topic is SEO. There really is no clear cut answer to just how much impact social media has on SEO, but it …
New support links and call-to-actions allow small businesses to garner community and stakeholder donations during COVID-19. Small businesses that are continuing to operate and maintain their operations may have another channel to help build capital, sustain their employee salaries, and provide services/goods to their communities. Google has announced the use of new support links via …
Are you leveraging Support Links on Google My Business? Read More »
In today’s modern world of digital marketing, many people dismiss implementing the traditional marketing aspects that have gotten most businesses where they are today. Combining both types of marketing can help you come up with new ways to reach your target audience. Traditional marketing is still a valuable asset to any business marketing strategy. The …
What Are Ways to Combine Traditional & Digital Marketing? Read More »
There are many components when it comes to SEO, such as on-page and off-page optimization and local considerations. It’s crucial to prioritize your SEO strategies rather than just chipping away at it. If you do your SEO tasks out of order, you’ll find yourself wasting time and resources. While there may not be an exact …
The Most Important Tasks To Get Your SEO Started Read More »
If there is one thing that 2020 has made apparent is the importance of curating a digital presence. For businesses, having not only a website, but the proper social channels and listings are all vital to updating potential customers with changes to hours, services, and more. Many business owners have recently been launching new businesses …
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When discussing digital marketing options for your business, the main two types you’ll likely be learning about are Search Engine Optimization and Pay-Per-Click. While both can be beneficial, there are several things to consider when choosing a plan of action for your digital marketing campaign. Build Brand Awareness The goal of Search Engine Optimization or SEO is to …
Why Are Google Ads Worth the Investment for My Business? Read More »
