Month: April 2020

social media content engagement

How Can I Differentiate My Content During This Time? 

The situation regarding COVID-19 continues to evolve and continues to affect our day to day lives in more ways than we even realize. Plans have changed, major events have been postponed, businesses have had to completely alter their services to stay relevant during these times, and so on. While we’re all learning to navigate through …

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analytics

What Are Important Metrics In Google Analytics?

Google Analytics provides marketers with a plethora of data sets and tools that provide valuable insight on website performance; and when interpreted correctly, can provide business owners with real-time data on their website. Some datasets may be easier to understand but it can be tricky to comprehend this information and use it to take action …

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healthcare industry graphic

Healthcare Providers Should Leverage New COVID-19 Google My Business Tools

Google continues to provide local SEO support for businesses by rolling out a variety of features to help users get services through digital channels. Recently, Google has uniquely supported healthcare providers, such as hospitals, primary care offices, and urgent care centers, by rolling out virtual visit conversions and COVID-19 info fields on Google My Business. …

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Magnet attracting Facebook engagement

How To Increase Facebook Engagement

Facebook pages are a powerful platform for businesses. On Facebook, you can promote products, connect with customers, and most importantly drive traffic to your website. In order for your Facebook page to be successful for your business, your posts and activities on the platform need to be creative, interesting and make people want to engage …

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digital marketing strategies

How Can I Market My Brand Digitally During The COVID-19 Pandemic?

Marketing your brand digitally and optimizing your online presence has been essential for quite some time now. Making your company easy for users to find in search engines, and giving them accurate information and a proper display of your brand is key. With the current situation regarding COVID-19, which has forced many businesses across the …

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Email Marketing

How Do I Set Up A Free Email Marketing Campaign?

Email marketing is a great way to keep in touch with customer and those how have expressed interest in your product or service.  Whether you are sharing exciting news or special prices on your products & services, email marketing has many benefits to improve your business. Most email marketing platforms cost money and many business …

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google my business

COVID-19, Virtual Transaction Call-to-Action Updates Live on Google My Business

Google has recently rolled out new updates for Google My Business to help businesses feature new digital conversions, COVID-19 Updates, and Information, and provide featured posts. The new features are likely to help businesses address major operational challenges during the pandemic and provide accessible ways for consumers to purchase goods and services. This is just …

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update on screen with a hand pointing

How Can I Keep Business Flowing During COVID-19?

The COVID-19 crisis is affecting businesses and markets worldwide. While many businesses have had to close altogether until further notice, some are still in full or partial operation at this time. Regardless of the status of your business, you should keep consumers updated and try to stay active online to maintain your following. Check out …

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website redesign concept

How To Redesign Your Website For SEO

During an offseason or outside of peak season, one valuable digital strategy is to focus resources on a website redesign. When redesigning your website you want to consider how your new design will both serve SEO and UI/UX. You may want to consider switching web hosting companies, changing to a better CMS (content management system), …

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GMB Posts

The Benefits of Utilizing GMB Posts

Google My Business plays a major role in a business’s ranking factor for local and regional search results, and GMB Posts can help play an even bigger role! A Google My Business profile will help increase businesses’ digital presence and increase exposure regarding clients looking for their products or services. While many business owners have …

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Web Design Creative Design Creativity Ideas Connection

How To Increase Engagement With Your Audience on Social Media

Part of being content creation means listening to your audience, understanding their needs, and also learning the best ways to connect with them on social media. Knowing when or how to prioritize work will allow you to get more personal with your followers and form a stronger relationship with them in order to boost engagement …

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live chat tech support

The Benefits of Adding a Live Chat Feature on Your Website

We are living in an era where digital communication and transactions have become commonplace, and as society continues to shift, people have grown more inclined to text over calling. While calling a store is fairly straightforward, there are now a variety of ways a customer can contact a business owner, so it is important to …

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