April 2020

New Google Search Console & Schema Tools Boost COVID-19 SEO, Messaging

Leave a Comment / Blogs, Google, Marketing, News, Trending, Trends / By Tom Beaton

Businesses that are continuing to invest in their Search Engine Optimization while balancing COVID-19 updates and operational pivots now have new tools to enhance their search presence. According to a new Google Developers’ Announcement, businesses can now add new COVID-19 related updates on Search Console and create speciality schema data markup to provide new page …

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Should You Continue Email Campaigns During a Pandemic?

Leave a Comment / Email Marketing, Frequently Asked Questions / By jamie nickerson

The impact of COVID-19 has had an effect on businesses in many ways and has challenged business owners to learn how to navigate through these times, with a variety of hurdles in their way. While many businesses have had to shut down their physical locations across the globe, it has encouraged people to take their …

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illustration of kpis and metrics for marketing success

Key Metrics to Track Using Google Tag Manager

Leave a Comment / Ideas / By Jennifer Connors

Google Tag Manager can track hundreds of different interactions, clicks, and engagements on your site, providing solid data for nearly anything you might want to know about your users and how they navigate your site. After installing Google Tag Manager, you might get overwhelmed by the number of actions you can track, as well as …

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How Can I Increase My WordPress Security?

Leave a Comment / Wordpress / By Brittany Bushlow

When using WordPress, you need to be cautious when it comes to keeping the site safe. WordPress isn’t more or less secure than any other website platform, but the number of plugins, users, and third-party add-ons can lead to more of a chance of hackers making their way in. Be sure you take some simple …

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When Should You Consider Google Ads?

Leave a Comment / Digital Marketing / By Erick Breckenridge

Have you been considering PPC marketing strategies? Many small businesses utilize Google Ads, Facebook Ads, and other PPC methods to get more leads, increase awareness of their brands, and remarket to existing customers. When optimized well, Google Ads has a great return on investment. But many businesses do not know whether or not Google Ads …

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3 Ways to Improve Your “Service” Pages for Better SEO

Leave a Comment / Blogs, Content, Optimization / By Becca Richardson

“Service” pages are some of the most important pages on your website simply because they show your website’s visitors the services your business provides. For SEO purposes, it is important to have separate pages for each of your services. This will allow you to explain each service to the fullest and incorporate as much detail …

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Optimizing Images To Improve Site Speed

Leave a Comment / Images, Optimization / By Daniel Campatelli

A slow-loading website can make or break an online conversion in today’s heavily reliant digital community. With the advent of the internet, we now live in a society where we expect information and resources to be available at the click of a button, and for many cases that is the truth! Unfortunately, if your website load …

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How Can a CRM System Improve My SEO?

Leave a Comment / Content, Frequently Asked Questions, Reputation Management / By Sean Balser

Your CRM system contains important data about your customers. This helps you learn more about potential new customers and form your SEO strategy. Using insights from customers that you already have makes it easier to gain new customers. SEO has so many diverse aspects that allow you to leverage information that you’ve got from previous …

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A Quick Guide To Segmented Newsletter Lists

Leave a Comment / Digital Marketing / By Erick Breckenridge

Many businesses have been experiencing some downtime lately. Recently we covered a few ways businesses can digitize their services, encourage gift card purchases, and create messaging for their customer base during this time, but another great thing to do during downtime is get organized. As a digital agency, our goal is that our business partners …

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Are H1 Tags Necessary for Ranking?

Leave a Comment / Google, Wordpress / By Brittany Bushlow

H1 is a specific piece of HTML code that is usually wrapped around the text. It was originally meant to display that text as the largest text on the page. In the initial start of search engine marketing, the two practices of wrap the title of your page in H1 tags or use one — …

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How Can I Measure Search Visibility Apart From Ranking Tracking?

Leave a Comment / Google, Optimization / By Sean Balser

The entire goal of SEO is to improve the performance of your website on search engines. Optimization is a huge part of that. Historically, increasing your ranking position for meaningful keywords to work website is the main goal of your SEO strategy. Typically, users click on the first result, so it makes sense to aim …

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Optimizing Your Social Media

Leave a Comment / Ideas, Optimization, Social Media / By Daniel Campatelli

Having a social media presence not only allows you to promote your products or services, but it also provides a space where consumers can communicate and develop relationships with businesses. In this day and age, it is essential for all businesses to maintain some sort of digital presence as it can provide an additional avenue …

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How Can I Gain More Followers on Twitter?

Leave a Comment / Frequently Asked Questions, Social Media / By Katie Kierce

Twitter is a great social media platform for someone who wants constant content out on the web. Creating a Twitter following takes a special mix of the right content, timing, and people to produce. Gaining more Twitter followers can help engage your brand. With this platform, being consistent and Tweeting quality content are the keys …

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Should I Invest in SEO or PPC for My Business?

Frequently Asked Questions, Pay Per Click / By John Wagenkenecht

When it comes to digital marketing strategies, not all businesses choose the same strategy. While some companies turn to optimize their website for search engine optimization, hoping to dominate the search engine result pages, other businesses lean more heavily on paid search, looking to dominate pay per click search and get visits that way. Search …

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What You Should Know About Google Discover

Leave a Comment / Content, Google / By Sean Balser

Google Discover was formerly known as Google Feed and is a feed that is personalized by Google to users based on their data and how they use the internet. Without having to search, Google Discover presents users with news stories, blogs, articles, and more that they’d likely be searching for. The aim of this tool …

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How to Create an Optimized Service Area Page

Leave a Comment / Advice, Location Page / By Katie Kierce

One of the main objectives of a small business’s website is to highlight its services in local cities and towns. Service area pages are an effective tool for websites to target specific geo-locations with their online presence. There are many key factors that go into creating a properly optimized website in general, but here’s what …

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How Can I Optimize If My Business Has Multiple Locations?

Leave a Comment / Frequently Asked Questions, Location Page, Marketing, Optimization / By Becca Richardson

Search Engine Optimization is extremely important for local businesses. It was found that almost half of all Google searches are revolved around local businesses. This is most likely because people are constantly searching for the services they need in their area. This makes having a great online presence essential. The question that often comes up …

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Google Launches YouTube Video Builder

Leave a Comment / Technology / By Jennifer Connors

Google has launched a new video marketing tool within YouTube to help businesses create promotional videos for their advertising campaigns. The YouTube Video Builder is an ideal resource for companies that want to be able to do advertising on the network via short bumper videos but no not have video creation capabilities or tools on …

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How Can You Get Traffic to a New Site?

Ideas / By John Wagenkenecht

Launching a new business is a tough endeavor. You have plenty of things on your mind, from getting the new business up and running, the day-to-day operations of your company, paperwork, and a countless list of other to-do items. But what about building a website for your new business? Chances are if you are starting …

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