Month: April 2020

New Google Search Console & Schema Tools Boost COVID-19 SEO, Messaging

Businesses that are continuing to invest in their Search Engine Optimization while balancing COVID-19 updates and operational pivots now have new tools to enhance their search presence. According to a new Google Developers’ Announcement, businesses can now add new COVID-19 related updates on Search Console and create speciality schema data markup to provide new page …

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email marketing campaigns

Should You Continue Email Campaigns During a Pandemic?

The impact of COVID-19 has had an effect on businesses in many ways and has challenged business owners to learn how to navigate through these times, with a variety of hurdles in their way. While many businesses have had to shut down their physical locations across the globe, it has encouraged people to take their …

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laptop reading "page optimization"

3 Ways to Improve Your “Service” Pages for Better SEO

“Service” pages are some of the most important pages on your website simply because they show your website’s visitors the services your business provides. For SEO purposes, it is important to have separate pages for each of your services. This will allow you to explain each service to the fullest and incorporate as much detail …

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How Can a CRM System Improve My SEO?

Your CRM system contains important data about your customers. This helps you learn more about potential new customers and form your SEO strategy. Using insights from customers that you already have makes it easier to gain new customers. SEO has so many diverse aspects that allow you to leverage information that you’ve got from previous …

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Segments of groups of people

A Quick Guide To Segmented Newsletter Lists

Many businesses have been experiencing some downtime lately. Recently we covered a few ways businesses can digitize their services, encourage gift card purchases, and create messaging for their customer base during this time, but another great thing to do during downtime is get organized. As a digital agency, our goal is that our business partners …

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seo visibility

How Can I Measure Search Visibility Apart From Ranking Tracking?

The entire goal of SEO is to improve the performance of your website on search engines. Optimization is a huge part of that. Historically, increasing your ranking position for meaningful keywords to work website is the main goal of your SEO strategy. Typically, users click on the first result, so it makes sense to aim …

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Twitter bird in hands

How Can I Gain More Followers on Twitter?

Twitter is a great social media platform for someone who wants constant content out on the web. Creating a Twitter following takes a special mix of the right content, timing, and people to produce. Gaining more Twitter followers can help engage your brand. With this platform, being consistent and Tweeting quality content are the keys …

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Side by side SEO vs. PPC

Should I Invest in SEO or PPC for My Business?

When it comes to digital marketing strategies, not all businesses choose the same strategy. While some companies turn to optimize their website for search engine optimization, hoping to dominate the search engine result pages, other businesses lean more heavily on paid search, looking to dominate pay per click search and get visits that way. Search …

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map pinpoint on phone

How to Create an Optimized Service Area Page

One of the main objectives of a small business’s website is to highlight its services in local cities and towns. Service area pages are an effective tool for websites to target specific geo-locations with their online presence. There are many key factors that go into creating a properly optimized website in general, but here’s what …

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Seo tactics

How Can I Optimize If My Business Has Multiple Locations?

Search Engine Optimization is extremely important for local businesses. It was found that almost half of all Google searches are revolved around local businesses. This is most likely because people are constantly searching for the services they need in their area. This makes having a great online presence essential. The question that often comes up …

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