Month: March 2020

people wearing masks to prevent coronavirus

What Should I Do if My Business is Affected by COVID-19?

Has your business been affected by the recent coronavirus outbreak? Google is asking businesses who have experienced closures or other interruptions due to COVID-19 to update their Google My Business listings with updated hours or Posts to share information.  A help document is readily available within your Google My Business dashboard. Because they are changes …

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How Site Structure & Internal Linking Are Important for Your SEO

If you’ve worked on the SEO side of digital marketing, you’ve absolutely heard of the importance of a site’s structure is to its organic search result performance. Organization is essential in every aspect of marketing; it’s easier to check things off of your checklist when you have your objectives laid out in the first place. …

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search engine info helps avoid COVID-19

How COVID-19 Outreach Reflects Google’s Latest Search Quality Controls

A high-profile and sensitive subject like COVID-19 has warranted an extensive response from Google to improve the access and quality of information for prevention efforts. The COVID response reflects other changes that Google has implemented to improve access to factual and high-quality information for all search engine users, which emphasizes the need for accurate and …

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Content Management Systems

The Importance Of Content Management Systems

A Content Management System is software that helps to simplify and store the majority of your website’s content in one digital space. It helps to enable users of any skill level with easy access when it comes to editing content and page layouts. This also allows multiple users to log into one single platform and …

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meta title tags

Why is it Important to Optimize Page Titles & Meta Descriptions?

Having well-optimized page titles and meta descriptions is a crucial part of your SEO.  This is the first impression that people will have of your page, and also helps bots to index and display your site accordingly. A page title gives a concise description of what a webpage is about using relevant keywords. This is …

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SEO 2020

Best SEO Practices You Should Be Following in 2020

Search engine optimization is constantly changing as Google changes their algorithms and search engines continue to get more intelligent. This means that practices that once worked may not be as relevant as they once were, and it is important to keep up to date on the latest practices. With that being said, let’s take a …

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What is a User Journey and How Does it Impact SEO?

The way that a consumer finds your company and first interacts with you and your brand during the purchase funnel is called the user journey. The user or customer journey is a term than you’ll hear all the time when it comes to marketing because it relates to the touchpoints that a user is experiencing …

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man with calculator

What You Really Get When You Hire an SEO Service

Although most business owners know that showing up in search results is important for their brand, many often question if a professional search engine optimization (SEO) service is worth putting the money into. Here’s a breakdown of exactly what services you’re investing in when you hire a digital marketing agency.  Optimization of Your Existing Site …

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A robot holding a letter to symbolize automated emails

Should I Automate My Email Newsletters?

In a recent article, we covered the core reasons your newsletter strategy might not be working. As mentioned in that article, very often we can put a priority on the wrong pieces of newsletter strategy. Before thinking about design, images, and automatization, you need to consider content. If your content is not engaging or perceived …

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google search on ipad

How Google May Annotate Images to Improve Searches

Google might improve on information from sources like knowledge bases to them answer search queries. The information may be learned from sources outside of those knowledge bases when Google may analyze and annotate images and consider other data sources. A Google patent that came out recently on this topic defines knowledge bases for us and …

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SEO & Reputation Management

Reputation Management & SEO

SEO and reputation management go hand in hand.  You can’t effectively manage your online reputation without knowing how SEO works.  With proper reputation management, your business can excel, both online and offline.  If you’re familiar with SEO, you’ll be better at managing your reputation, however, if you are new to the digital frontier read on for some …

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