Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai. The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools …
Google Offers $800 Million in COVID-19 Response, Google Ads Credits Read More »
Are you trying to build your web presence? If so, you’ve probably heard of on-page SEO which refers to optimizing all the pages of your website. But have you been incorporating off-page SEO into your strategy as well? Off-page SEO is all the activity that you and others do on the internet away from your …
Plugins for WordPress are tools that can be added to your WordPress site to improve its overall look, efficiency, and functionality. When building a new site, it’s important to look into what is going to work well for your particular site and your brand’s needs. It’s possible to have more than one installed, and they …
What Are The Best WordPress SEO Plugins for 2020? Read More »
COVID-19 has greatly impacted businesses across America. With nonessential businesses closing down to slow the spread of the disease, it can be a confusing time to know the right steps to take. Right now the goal of many businesses is to retain current business and maintain their connection to their audiences. In the past, we …
The COVID-19 pandemic has impacted businesses, workers, families, and our way of life at an unprecedented scale. Currently, the Centers for Disease Control (CDC) confirm that there are 85,356 cases of COVID-19. The CDC also estimates that the spread of the virus is not slowing down anytime soon, which means that individual businesses will have …
Anchor text is the label used on links, clickable text that can be crawled by search engines and bots to provide context for internal links within your content. Optimizing your anchor text can help boost your rankings and provide a better user experience for whoever is reading your content. By following these steps, you can …
As a small business owner, no matter what industry you’re in, these unprecedented times have likely caused a large disruption to your business and may have forced you to make some difficult decisions. If you’re questioning how you can continue operations during these times where government-mandated “stay in places” have been put into effect, it’s …
Small Businesses are Adapting to COVID-19 & Using Digital Marketing to Help! Read More »
“What do we need to do in order to optimize our site?” This is a question many SEO specialists face but one that doesn’t have a simple answer. If you think about it, has there ever been a site that needs only one thing? SEO is comprised of so many things that when faced with …
As you start to learn about building and optimizing your website, you have probably seen the term “alt text” floating around. Alt text, otherwise known as alternative text or alt tags, are captions that are used to identify and describe the images on your website, and can be used to boost your appearance in image …
If you’re familiar with SEO or content writing in general, you’re probably familiar with the use of synonyms, but there are a lot of mixed messages out there when it comes to the use of them. You may read one thing in one article than a conflicting messaging in another article. Some SEO plugins will …
The need for content writers has skyrocketed over the years as businesses begin to realize the importance of SEO and organic website growth. If you are new to the content writing game or are looking to improve your page layout skills, then you came to the right place! Website Page Layout & Structure This blog …
Throughout the country, residents and citizens are being asked to stay home because of the COVID19 pandemic. This has led to many states adopting policies where all “non-essential” businesses are no longer able to operate in select states. Because of this, it is vital that businesses find quick solutions for interacting and engaging with their …
Digital Business SEO Opportunities During COVID19 Read More »
This day in age, there are so many options for marketing your business online. A vast majority of potential customers still use Google to find businesses local to them. Around 80% of searches with “local intent” result in a conversion. So, how do you grab the attention of local users? Why is Marketing Important for Google …
Often when times get tough, marketing is the first to go when businesses have to reevaluate their budgets. With the COVID-19 emergency, more cuts are being made faster than ever before. Although it is never easy to decide which areas to cut back on, if you want your business to stay above water, it is …
We are a few weeks into March, and COVID19 has completely changed how millions of businesses do business. With the shut down of restaurants, regulations for gatherings, and even shelter in place protocols in effect, American businesses are seeing a steep decline in sales. During this time, it has left many restaurants, retail locations, and …
How Should You Use Newsletters & Social Media During COVID19 Outbreak Read More »
The spring is a great time to take a look around and declutter, clean out things you no longer need, and polish off the surfaces. While much of this can apply to household tasks, your website is no exception! Every website can use a refresher once in a while, and what better time to do …
If you are a new business owner, or simply looking to improve your online presence, it is always an important question to ask yourself “where do I start”, as well as “what will benefit my business most”? Depending on your skillset and circumstance there are a variety of ways to boost your SEO through organic …
What Are Important SEO Tactics For Small Business? Read More »
Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …
Boston Web Marketing’s Blog on Image Optimization Read More »
Often, people overlook the importance of an About Us page. They assume everyone is going to skip over it and no one will give it a read. This is not usually true. An About Us page is an opportunity to talk to your possible customers, clients, job candidates, etc. like a real person. It’s a …
5 Mistakes You Could Be Making On Your “About Us” Page Read More »
Increasing the reach of your Facebook page is a goal of many digital marketers because social media can be a low-cost way to increase brand awareness and increase traffic to your website. Today, almost all of your potential customers are likely to be on Facebook. So it makes sense for your business to be there …
