Month: March 2020

PPC

Google Offers $800 Million in COVID-19 Response, Google Ads Credits

Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai.  The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools …

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off-page optimization written on laptop screen

What Is Off-Page SEO & Why Is It Important?

Are you trying to build your web presence? If so, you’ve probably heard of on-page SEO which refers to optimizing all the pages of your website. But have you been incorporating off-page SEO into your strategy as well? Off-page SEO is all the activity that you and others do on the internet away from your …

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Wordpress

What Are The Best WordPress SEO Plugins for 2020?

Plugins for WordPress are tools that can be added to your WordPress site to improve its overall look, efficiency, and functionality. When building a new site, it’s important to look into what is going to work well for your particular site and your brand’s needs. It’s possible to have more than one installed, and they …

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search engine info helps avoid COVID-19

COVID-19 Search Results, Optimization a Key Effort From Google and Digital Marketing Specialists

The COVID-19 pandemic has impacted businesses, workers, families, and our way of life at an unprecedented scale. Currently, the Centers for Disease Control (CDC) confirm that there are 85,356 cases of COVID-19. The CDC also estimates that the spread of the virus is not slowing down anytime soon, which means that individual businesses will have …

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Hand holding piece of jigsaw puzzle with word problem & solution.

How to Use Social Platforms for Crisis Communications and Emergency Management

On a regular day, connecting with your audience on social platforms requires tact and forethought. In the epicenter of a major virus, the pressure of online presence skyrockets. What should your brand say when the facts of the virus and the future of the economy are uncertain? And how should you say it when news …

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covid-19

Small Businesses are Adapting to COVID-19 & Using Digital Marketing to Help!

As a small business owner, no matter what industry you’re in, these unprecedented times have likely caused a large disruption to your business and may have forced you to make some difficult decisions. If you’re questioning how you can continue operations during these times where government-mandated “stay in places” have been put into effect,  it’s …

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Digital Business SEO Opportunities During COVID19

Throughout the country, residents and citizens are being asked to stay home because of the COVID19 pandemic. This has led to many states adopting policies where all “non-essential” businesses are no longer able to operate in select states. Because of this, it is vital that businesses find quick solutions for interacting and engaging with their …

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an example of social media

How Should You Use Newsletters & Social Media During COVID19 Outbreak

We are a few weeks into March, and COVID19 has completely changed how millions of businesses do business. With the shut down of restaurants, regulations for gatherings, and even shelter in place protocols in effect, American businesses are seeing a steep decline in sales. During this time, it has left many restaurants, retail locations, and …

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small business SEO tactics

What Are Important SEO Tactics For Small Business?

If you are a new business owner, or simply looking to improve your online presence, it is always an important question to ask yourself “where do I start”, as well as “what will benefit my business most”? Depending on your skillset and circumstance there are a variety of ways to boost your SEO through organic …

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Listen Communication Listening Noise Concept

What is Social Listening?

What is social listening? Social listening is the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific topics, keywords, competitors, or industries, followed by an analysis to gain insights and act on those opportunities. It’s a two-step process: Step 1: Monitor social media channels …

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Image Optimization

Boston Web Marketing’s Blog on Image Optimization

Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …

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