February 2020

optimized website on multiple devices

3 Ways to Modernize Your Outdated Website

Things move faster online, whether its optimization techniques, preferences for design or simplicity: even a site that’s only a few years old could have quickly become completely outdated by now. From one-page parallax sites to implementing hard codes on each page to neglecting how your site looks on tablets and mobile phones, there are several […]

3 Ways to Modernize Your Outdated Website Read More »

A full mailbox used to symbolize newsletters

Why Your Email Newsletters Aren’t Helping Your Business

Email newsletters have become so ubiquitous that by the time I finish writing, I will probably have received five to ten of them. It seems every company uses them nowadays. In fairness, email newsletters are an effective medium for remarketing. They can help inform your clients and customers about new specials, new changes to your

Why Your Email Newsletters Aren’t Helping Your Business Read More »

Instagram 'follow us' notification

Are Hashtags Enough to Increase Your Instagram Following?

People often believe that loading up their Instagram captions with hashtags is what’s going to expand the number of followers they have. While this can be one way to expand your following, it is definitely not enough to expand your following to where you probably want it to be. Hashtags indeed help people find your

Are Hashtags Enough to Increase Your Instagram Following? Read More »

google my business

Why Isn’t My Business Appearing on Google Maps?

Anyone that uses search engines or the internet has likely used Google Maps as a primary source to find local services, restaurants, or entertainment options. Ranking high on Google Maps and the Local Pack on Google (the top three local maps results)  is key for a successful digital marketing campaign, which means that any business

Why Isn’t My Business Appearing on Google Maps? Read More »

Computer displaying the word advertising to demonstrate online PPC methods

Which Is Better For Your Brand: Social Media Ads or Search Engine Ads?

Pay Per Click (PPC) ads come in many varieties and it is a powerful strategy to get new leads, new costumers, and grow your business’ brand recognition. Generally, businesses use either social media ads like Facebook and Instagram advertising or search engine ads like Google or Bing ads. And one of the most common questions

Which Is Better For Your Brand: Social Media Ads or Search Engine Ads? Read More »

google my business icon

How Can I Optimize My Google My Business Listing?

In terms of your business’s online presence, your Google My Business listing is just as important as your website itself. Maintaining an optimized Google My Business listing can mean the difference between a potential customer visiting your location or overlooking your business completely. Since Google My Business is a free tool, there is no reason

How Can I Optimize My Google My Business Listing? Read More »

An example of a social media influencer working for a digital brand

How to Incorporate Influencer Marketing Into Your SEO Digital Strategy

Influencer marketing continues to grow in popularity. Between social media accounts and lifestyle blogs, there are thousands of influencers working in almost every industry. However, some businesses are still hesitant to work with influencers. It can be hard to justify paying for influencer if you are unsure whether or not it will add value to

How to Incorporate Influencer Marketing Into Your SEO Digital Strategy Read More »

shutterstock

4 Ways to Increase Positive Reviews for Your Business

It’s no secret that online reviews are extremely valuable for a business. Especially today, consumers rely heavily on the opinions of family, friends and other customers to inform their decisions. What people say about your product or business matters, so it’s important to gather as many positive reviews as possible. Here are some tips to

4 Ways to Increase Positive Reviews for Your Business Read More »

content audit

How Should I Handle Duplicate Content On My Website?

Duplicate content can be something that causes a lot of anxiety in the minds of SEO managers. While plagiarism is a clear indication of duplicate content, which will usually be penalized by Google, the real problem is typically internal. Internal duplicate content, especially for websites that have been around for a while, can be a

How Should I Handle Duplicate Content On My Website? Read More »

Google voice on a phone

Hey Alexa, Why Should I Optimize A Website for Voice Search?

Voice search is one of the fastest growing methods for individuals to find information online. SEO experts predict that voice search will be one of the most important focuses of website and search engine optimization in 2020. Let’s look at some of the statistics just to showcase a glimpse of what looks to be a

Hey Alexa, Why Should I Optimize A Website for Voice Search? Read More »

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.