Things move faster online, whether its optimization techniques, preferences for design or simplicity: even a site that’s only a few years old could have quickly become completely outdated by now. From one-page parallax sites to implementing hard codes on each page to neglecting how your site looks on tablets and mobile phones, there are several …
Email newsletters have become so ubiquitous that by the time I finish writing, I will probably have received five to ten of them. It seems every company uses them nowadays. In fairness, email newsletters are an effective medium for remarketing. They can help inform your clients and customers about new specials, new changes to your …
Why Your Email Newsletters Aren’t Helping Your Business Read More »
Snapchat provides an opportunity to reach a vast audience, as it is the most popular social media platform for teens between the ages of 13 and 17. Those ages are hard to reach with traditional marketing efforts. Marketing through Snapchat ad space can work, but that won’t allow your message to spread organically. To use …
How to Use Snapchat Geofilters as a Marketing Strategy Read More »
People often believe that loading up their Instagram captions with hashtags is what’s going to expand the number of followers they have. While this can be one way to expand your following, it is definitely not enough to expand your following to where you probably want it to be. Hashtags indeed help people find your …
Are Hashtags Enough to Increase Your Instagram Following? Read More »
Did you know that studies have shown nearly one-third of online visitors won’t request a service or make a purchase because they wanted to chat with a live person first? In an era that has become less personal & far more digital than ever before, many users still crave the ability to speak with a …
Revising existing content is an easy opportunity to help drive organic traffic to your website. When it comes to digital marketing, it is not always easy to generate new blogs, which is why it can often be helpful to repurpose what is already there. Even though fresh content is needed regularly, every now and then recycling …
Anyone that uses search engines or the internet has likely used Google Maps as a primary source to find local services, restaurants, or entertainment options. Ranking high on Google Maps and the Local Pack on Google (the top three local maps results) is key for a successful digital marketing campaign, which means that any business …
Pay Per Click (PPC) ads come in many varieties and it is a powerful strategy to get new leads, new costumers, and grow your business’ brand recognition. Generally, businesses use either social media ads like Facebook and Instagram advertising or search engine ads like Google or Bing ads. And one of the most common questions …
Which Is Better For Your Brand: Social Media Ads or Search Engine Ads? Read More »
A key factor in improving one’s Search Rankings for a website is increasing the number of links pointing back to your website. Here at Boston Web Marketing, we wanted to write a blog on the topic and highlight some of the best practices when increasing the backlinks pointing to your site. Listing Sites One way …
How Outbound Links Help Your Website in Search Rankings? Read More »
There are many pieces to the puzzle when it comes to SEO between on-site and off-site optimization tactics. You may be doing everything properly on-site, including adding fresh and relevant content frequently, optimizing metadata, using internal links, and ensuring your site is secure, but you’re still not seeing the results you want. If you’re not …
In terms of your business’s online presence, your Google My Business listing is just as important as your website itself. Maintaining an optimized Google My Business listing can mean the difference between a potential customer visiting your location or overlooking your business completely. Since Google My Business is a free tool, there is no reason …
How Can I Optimize My Google My Business Listing? Read More »
Influencer marketing continues to grow in popularity. Between social media accounts and lifestyle blogs, there are thousands of influencers working in almost every industry. However, some businesses are still hesitant to work with influencers. It can be hard to justify paying for influencer if you are unsure whether or not it will add value to …
How to Incorporate Influencer Marketing Into Your SEO Digital Strategy Read More »
It’s no secret that online reviews are extremely valuable for a business. Especially today, consumers rely heavily on the opinions of family, friends and other customers to inform their decisions. What people say about your product or business matters, so it’s important to gather as many positive reviews as possible. Here are some tips to …
4 Ways to Increase Positive Reviews for Your Business Read More »
Social media contests all over the place. With the competition for attention on social media at an all-time high, the struggle to keep your following is real. Consistently posting content may not be enough to retain your current users, but Tweeting, “Who wants to win an iPad?” will surely get you a few new followers …
Duplicate content can be something that causes a lot of anxiety in the minds of SEO managers. While plagiarism is a clear indication of duplicate content, which will usually be penalized by Google, the real problem is typically internal. Internal duplicate content, especially for websites that have been around for a while, can be a …
How Should I Handle Duplicate Content On My Website? Read More »
Voice search is one of the fastest growing methods for individuals to find information online. SEO experts predict that voice search will be one of the most important focuses of website and search engine optimization in 2020. Let’s look at some of the statistics just to showcase a glimpse of what looks to be a …
Hey Alexa, Why Should I Optimize A Website for Voice Search? Read More »
Did you know that you can optimize your social media accounts for search results? Your accounts on Facebook, Twitter and LinkedIn are valuable and authoritative backlinks that can help boost the presence of your company and website on search engines. However, certain mistakes you make on a platform like Instagram can do more harm to …
Mistakes to Avoid When Optimizing Your Instagram Read More »
The year is 2020 and now more than ever people rely on the reviews for help. Prospective clients want to know how good your products or services are in relation to your competitions and if your reviews are poor it could affect the view of your business Fake reviews are often something businesses have to …
When it comes to social media, there is a plethora of generated content on “expert tips for social media” & “foolproof ways to boost your social media presence” which normally leads to a variety of conflicting theories in regards to what is an effective approach to growing your social media and ultimately what will be …
Utilizing Social Media To Boost Your Business’s Digital Presence Read More »
Many business owners don’t have a marketing budget as large as they’d like it to be but knows that marketing is essential. We wrote this blog to help shine some light on some low-budget solutions that you can utilize to improve your website and increase your ranking on SERPs. Deciding how to spend your budget …
How Can I Fix My Technical SEO Issues on a Budget? Read More »
