Month: January 2020

researchingandmeasuringlong tailkeywords

What You Need to Know About Long-Tail Keywords

If you’re familiar with SEO strategies, you’ve undoubtedly heard the term “long-tail keyword.” Many people believe that a long-tail keyword is defined by how many words are used in a particular search, but that is technically incorrect. What is a long-tail keyword? The majority of search phrases that a user types into Google are specific …

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Could Google’s Latest Digital Retailer Acquisition Boost E-Commerce SEO?

Google has entered 2020 with another digital acquisition that could help small businesses improve their online visibility and generate e-commerce transactions with greater efficiency, per the search engine giant’s latest news update. According to the Keyword blog, Google has agreed to acquire Pointy, an eCommerce that allows retailers to quickly publish their inventories online. The move comes …

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ecommerce SEO

How Can I Optimize my eCommerce Site for SEO

There are many ways in which optimizing an eCommerce site is similar to optimizing a regular website, such as creating optimized page titles and meta descriptions, including alt text on images, and continuously adding fresh content. However, eCommerce sites also need additional steps to be properly optimized for search engines to boost rankings. Here are …

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basic websites

Do Simple Websites Convert Better?

Simple, basic, ugly – whatever you want to call them, websites that were built only using the fundamentals converted exceptionally well back in the early 2000s. Think of websites like Amazon or Craigslist; they’re some of the most visited sites in the world even though they have basic layouts and don’t have a flashy user …

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Why Your Instagram Business Profile Isn’t Getting More Traffic in 2020

Social media is vital to a business. Social media allows businesses to develop fan bases of repeat customers, get reviews, share important information, and encourage repeat purchases. Depending on the business, there are a variety of platforms that should be used. Generally, it is recommended that most consumer-based businesses at least have a Facebook account, …

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How to Increase Backlinks & Citations that Improve Your Website’s SEO

Link building, or the process of adding more online links that point back to your domain, is an important process for any business. Major search engines such as Google use these links to help users find accurate information, including your business’ products/services. Since the explosion of web marketing investment in 2011, link building has been …

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