Month: January 2020

FAQ

Should I Add An FAQ To My Website?

What is an FAQ? Excellent question! A Frequently Asked Question page functions as a resource or tool to provide potential clients with upfront information on your business. This can include hours of operation, services provided, and regions where you operate. This can greatly increase the odds that a client calls as all of this information spread …

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How to Use Twitter to Improve Search Engine Rankings

It’s no secret that social media is an integral part of any business’s marketing strategy. But the way that you post on Facebook is often different from that on Instagram, LinkedIn, Twitter or YouTube. So, how specifically should you be posting on Twitter to grow your business? Here are some tips for how to grow …

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increasing conversion rates

6 Effective Ways to Increase Your Website’s Conversions

While getting users to visit your website, view several pages, and spend a significant amount of time on-site is important, unfortunately, that’s only half the battle. You’re likely doing plenty of things right to get these users to land on your site initially, but many business owners struggle with the fact that the majority of …

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meta description written on keyboard

How to Create the Perfect Meta Description for SEO

When it comes to SEO, meta descriptions are extremely important. A meta description is a blurb of about 160 characters that sums up the content on the page. Meta descriptions are shown in search results when the searched keywords are also present in the meta description. It is important to optimize your meta description so …

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voice search optimization

What Impact Will Voice Search Have on SEO in 2020?

Since technology is constantly changing, digital marketing must change their strategies with it. Voice search technology has grown to become extremely popular. Devices such as Alexa, Google Home, Google Assistant, Siri, and more are beginning to take over how we search for things. Why pick up your phone or laptop to search when you can …

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online reputation and positive reviews

Do Positive Reviews & Reputation Management Matter for SEO?

Reputation management has emerged as a marketing buzzword over the last decade. Leading research and SEO experts find that it is crucial to ensure that you have a healthy queue of positive reviews in order to improve your search engine rankings. Earning positive customer reviews on Google and social media is the key to using …

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online shopping

Google Adds a New Shopping Section to Search Results

Last week, Google rolled out a new complement to their search results which makes it easier for users to search for the most popular products on the web. When entering a query for a popular product, like “basketball shoes” for example, a new section will appear that highlights the most popular products in that search …

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An example of digital privacy

Verizon Media’s New Search Engine: OneSearch

It seems like every day there is a new search engine trying to compete with Google and Bing. Each of these startup search engines features some unique value proposition. From DuckDuckGo’s private search features to Ecosia and OceanHero’s charity motivations. Recently Verizon Media created its own search engine: OneSearch. OneSearch appears to be a direct …

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structured data abstract image

What Is The Value of Structured Data & Schema Markups

If you have been working on SEO at any time over the last few years you have probably heard about the benefits of structured data. Schema markups have a variety of different types including FAQ, How-To, Review, and local business. You can even create structured data for calories and nutritional information for your recipe/food blog. …

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keyword research

3 Keyword Research Tactics to Help Improve Search Rankings

Choosing the right keywords for your website can feel daunting when your search engine optimization performance and website traffic depend on it. There are thousands of different words and word combinations to choose from. Choosing the right combinations can be the difference between being a top page result versus the second or third page. If …

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