What is an FAQ? Excellent question! A Frequently Asked Question page functions as a resource or tool to provide potential clients with upfront information on your business. This can include hours of operation, services provided, and regions where you operate. This can greatly increase the odds that a client calls as all of this information spread …
When it comes to SEO, it’s no secret that content is a significant factor in how well your website ranks. Adding fresh and relevant content to your site on a regular basis not only gives search engines new pages to index but also gives readers more information about your products or services, and therefore enhances …
It’s no secret that social media is an integral part of any business’s marketing strategy. But the way that you post on Facebook is often different from that on Instagram, LinkedIn, Twitter or YouTube. So, how specifically should you be posting on Twitter to grow your business? Here are some tips for how to grow …
How to Use Twitter to Improve Search Engine Rankings Read More »
While getting substantial traffic to your website is impressive, unfortunately, that’s only half the battle. Even if you’re putting in the effort to get users to your website initially, many business owners still struggle with the fact that the majority of those users are not converting. After all, the bottom line, whether it be sales, …
6 Effective Ways to Increase Your Website’s Conversions Read More »
For businesses with multiple locations, local SEO can provide some of the best benefits when it comes to any type of marketing. Being able to get your businesses to show up in Google Maps and on page 1 of the search engine results page for local searches can drive phone calls, walk-in customers, and overall, …
Google takes a lot into account when ranking a website. One of the most important tools in SEO is content creation. That is why almost any website whether it is for an electrician or a retail brand has a blog. A website with only 10 pages can grow to 100 pages after 2 years of …
When it comes to SEO, meta descriptions are extremely important. A meta description is a blurb of about 160 characters that sums up the content on the page. Meta descriptions are shown in search results when the searched keywords are also present in the meta description. It is important to optimize your meta description so …
How to Create the Perfect Meta Description for SEO Read More »
Since technology is constantly changing, digital marketing must change their strategies with it. Voice search technology has grown to become extremely popular. Devices such as Alexa, Google Home, Google Assistant, Siri, and more are beginning to take over how we search for things. Why pick up your phone or laptop to search when you can …
What Impact Will Voice Search Have on SEO in 2020? Read More »
While Yelp ranking is primarily determined by reviews, the sheer number of positive ratings is not the sole factor in determining the placement on the page. There’s no concrete way to determine the exact algorithm used for page ranking, but there are many steps you can take to make sure your business listing is fully …
Ways to Optimize Your Yelp Listing for Higher Ranking Read More »
When it comes to search engine optimization, many users don’t understand how essential proper web design is to any SEO goals. Proper web design can give any website a head start in its SEO goals, which means it’s essential to understand how relevant it is to the success of any website. If you’re interested in …
If there is one certainty when it comes to Search Engine Optimization & organic growth, what worked last year may not necessarily benefit you today! This can be difficult as a business owner to determine that next best step forward, and how to execute the content revitalization that you are about to embark on. The …
Facebook is in fact the biggest social network, but it isn’t usually the first place you’d think of to use hashtags. People typically don’t use them there, maybe because they might seem to ruin your reach and engagement. Although, tagged posts perform better than those that aren’t tagged. Using hashtags on Facebook can help promote …
Reputation management has emerged as a marketing buzzword over the last decade. Leading research and SEO experts find that it is crucial to ensure that you have a healthy queue of positive reviews in order to improve your search engine rankings. Earning positive customer reviews on Google and social media is the key to using …
Do Positive Reviews & Reputation Management Matter for SEO? Read More »
The speed of your website is an extremely important factor to consider for your business. It could be the difference between somebody navigating through multiple pages on your site or leaving before it has even loaded. It’s even important in terms of SEO; so much so that Google came out with its own Speed Update. …
Last week, Google rolled out a new complement to their search results which makes it easier for users to search for the most popular products on the web. When entering a query for a popular product, like “basketball shoes” for example, a new section will appear that highlights the most popular products in that search …
Google Adds a New Shopping Section to Search Results Read More »
It seems like every day there is a new search engine trying to compete with Google and Bing. Each of these startup search engines features some unique value proposition. From DuckDuckGo’s private search features to Ecosia and OceanHero’s charity motivations. Recently Verizon Media created its own search engine: OneSearch. OneSearch appears to be a direct …
If you have been working on SEO at any time over the last few years you have probably heard about the benefits of structured data. Schema markups have a variety of different types including FAQ, How-To, Review, and local business. You can even create structured data for calories and nutritional information for your recipe/food blog. …
What Is The Value of Structured Data & Schema Markups Read More »
Choosing the right keywords for your website can feel daunting when your search engine optimization performance and website traffic depend on it. There are thousands of different words and word combinations to choose from. Choosing the right combinations can be the difference between being a top page result versus the second or third page. If …
3 Keyword Research Tactics to Help Improve Search Rankings Read More »
Part one of our ultimate guide to mobile SEO filled you in on what mobile SEO is, why it is so important and listed some ways to improve it. Here I will continue with ways to improve your mobile SEO as well as how to optimize and design your mobile page to make sure it …
If you’ve ever worked with Google Analytics before, then you’ve most likely come across the term ‘bounce rate’. The bounce rate, or the number of bounces, is determined by the number of visitors who visit your site without navigating to any other pages. Depending on your industry, having a high bounce rate might not mean …
