When you think of a pop-up, you may picture “You’re the 100th visitor! Click here to claim your prize”. Modern pop-up blockers can protect you from seeing these messages, but the Internet didn’t always block these. Knowing that these fancy, colored messages are scams makes marketers stray away from using pop-ups. But it doesn’t have …
Landing Pages & Optimizing Conversions In 2020 When creating a landing page, it is important to have a few things in mind. When it comes to building out a landing page, the primary objective is to ensure that the content is clear, concise, and provides a call to action that gives the customer exactly what …
What Are Effective Tactics For Landing Pages In 2020? Read More »
Content is king when it comes to SEO strategy, but search engines are likely to rank fact-heavy, concise, and intellectually-sourced content over pieces that aren’t as factually sound. This is according to the latest updates on Google search from the company itself. Via The Keyword blog, Google explained that verified fact-checks from expert third parties are used …
Google Search Context, Fact Checks Highlight Content Writing Importance Read More »
One of the most important factors for your website’s rankings is your site speed. Page speed has an enormous impact on a number of the most important web metrics, including how long visitors stay on the site, where you site ranks, & more! With so much to gain from having a properly optimized and quickly …
At Boston Web Marketing, we have a saying: “Content Is King“. Producing content consistently for your website goes a long way in extending your digital presence. Content can improve the ranking for key services, increase the geographic area you appear in, and increase overall traffic. But when we talk about consistently adding content, sometimes quantity …
With 2020 on the horizon it is a great time to revisit the importance of a BLOG, and how it can benefit your company in terms of increasing traffic but also to serve as an extra resource to potential customers! When it comes to blogging it is important to also keep Search engine optimization in …
When website navigation is set up correctly, it can improve the experience of your users and boost your SEO performance. Users have a positive experience when they can reach the web pages they are looking for. When users find what they’re looking for, they convert at a much higher rate, meaning better visibility on search …
Digital marketers have to manage a lot in order to make sure their websites are optimized to the full potential. On top of keyword research, content marketing, and building referral links you’ll want to make sure that your website’s site speed is as fast as possible. Optimizing site speed provides a variety of benefits for …
Making sure customers are converting on your website is key to measuring your online success. In addition to moving leads through your company until an eventual sale, you can get a better idea of who your customers are based on how they reach and interact with your website. One way you can increase your conversion …
When it comes to the world of SEO, Google, and other search engines, the landscape is always changing and evolving each year. With new technologies appearing as well as other advances with search engines it is important to stay on top of what is being done. In addition, having this knowledge can give you a …
In part 1 of How to Evaluate the SEO Value of a Piece of Content, we discussed some important aspects that need to be included in the content to raise its SEO value. Now, let’s look at the rest of the aspects you need to include in your content to make sure you’re continuing to …
How to Evaluate the SEO Value of a Piece of Content: Part 2 Read More »
Google Ads is a great tool for small business owners. It essentially “evens the playing field” with giant companies. Where you might not be able to compete for SEO, you can get a leg up on large companies using AdWords to funnel traffic, leads, and conversions to your website. If you are just getting started …
3 Tips To Build Better Landing Pages for AdWords Read More »
So you’ve just completed the most recent audit of your search engine optimization efforts. Looking at the data, you’ll be able to see both your strong points and your weaknesses on and off your website, as well as the technical aspects of your online presence. You will also be able to pick out underperforming keywords …
One of the biggest questions we hear a lot is what is search engine optimization and how does it work for small businesses. Search Engine Optimization, or SEO, is what helps a businesses’ website rank on search results. Websites are the most used online tools for finding products and services so, in order for a …
Since the internet’s inception, users have gotten smarter and smarter about the way they use it. When problems arise, systems and users adapt to find solutions. But being safe online is a continual process; doing things like avoiding sketchy websites and emails will help, but hackers are savvy and always looking for and finding new …
With 2020 just around the corner, it is time to take stock of your SEO practices and focus on how you can improve your optimization. If your interested in learning how you can improve your site’s SEO in the new year, take a look at our blog for more information! Creating Pages With Content That’s …
Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes. In fact, the search engine giant believes that 2019 likely led to some of the most significant paid search use by Google Ads managers in the last decade. The rollout of new features, services, and business intelligence tools likely attributed …
Google Ad Manager 2019 Review for PPC Specialists Read More »
If your website has a contact form and you have done any work on your SEO, you probably get a few robotic emails a month. These emails promise more business by increasing your traffic, providing SEO, buying links, and more. Some emails are even written with mad libs style fill in the blank fields to …
Standard Practices vs Personalized SEO Strategies Read More »
The new year is almost here and we all know what that means. New goals, new visions, and new ideas all related to trying to take your company to the next level. If you already do content marketing, It’s time to open up the spreadsheets and check how your website and social media are doing …
Digital marketers know that SEO is more important now than ever before. You need to take control of your SEO performance from the start and fix any problems in order to stay caught up in the SEO game. Being savvy in the marketing industry means completing more SEO tasks in less time. Load Time Many …
