Month: December 2019

landing page optimization

What Are Effective Tactics For Landing Pages In 2020?

Landing Pages & Optimizing Conversions In 2020 When creating a landing page, it is important to have a few things in mind. When it comes to building out a landing page, the primary objective is to ensure that the content is clear, concise, and provides a call to action that gives the customer exactly what …

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Google Search Context, Fact Checks Highlight Content Writing Importance

Content is king when it comes to SEO strategy, but search engines are likely to rank fact-heavy, concise, and intellectually-sourced content over pieces that aren’t as factually sound. This is according to the latest updates on Google search from the company itself. Via The Keyword blog, Google explained that verified fact-checks from expert third parties are used …

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A man typing digital content on his computer

How To Build The Right Content in 2020 for SEO

At Boston Web Marketing, we have a saying: “Content Is King“. Producing content consistently for your website goes a long way in extending your digital presence. Content can improve the ranking for key services, increase the geographic area you appear in, and increase overall traffic. But when we talk about consistently adding content, sometimes quantity …

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Content is king written on sticky note on keyboard

How to Evaluate the SEO Value of a Piece of Content: Part 2

In part 1 of How to Evaluate the SEO Value of a Piece of Content, we discussed some important aspects that need to be included in the content to raise its SEO value. Now, let’s look at the rest of the aspects you need to include in your content to make sure you’re continuing to …

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website security

How Does Your Website’s Security Impact SEO

Since the internet’s inception, users have gotten smarter and smarter about the way they use it. When problems arise, systems and users adapt to find solutions. But being safe online is a continual process; doing things like avoiding sketchy websites and emails will help, but hackers are savvy and always looking for and finding new …

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Google Ad Manager 2019 Review for PPC Specialists

Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes. In fact, the search engine giant believes that 2019 likely led to some of the most significant paid search use by Google Ads managers in the last decade. The rollout of new features, services, and business intelligence tools likely attributed …

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