It is well known that Pinterest is one of the most creative ways in which social media can help promote your business, products, or to simply engage with your target audience. Not only does having a Pinterest account for your business benefit you as you can promote your brand as well as the services and …
How Can I Optimize Pinterest This Holiday Season? Read More »
Whoa, take ‘er easy there Pilgrim! – John Wayne Oh yeah, player. We started off the blog with a John Wayne quote. However, it is fitting and slightly veiled for the Thanksgiving theme of this blog, since we wanted to take some appreciate the people and services that we’re thankful for! SEO marketers, specialists, and …
Seasonal Marketing Assists That We’re Thankful For This Year! Read More »
Instagram has recently released some details about how posts are selected for it’s Explore page. This is especially intriguing for marketers, as this has the potential to show your content to people who aren’t following you. With the help of this information released by Instagram (via Facebook), marketers can now aim to optimize content to …
How Posts Are Chosen For The Instagram Explore Page Read More »
When it comes to being successful on the Search Engine Results pages, there are a few things you need to do to make sure your website is attractive to search engines. Nowadays, search engine optimization has become a requirement for websites if you want to show up on organic searches. In order to properly optimize …
How To Make Sure You Have Your SEO Basics Covered Read More »
There’s a lot that goes into making sure your website is completely effective and you are getting the website traffic and conversions you need to run a successful business. In order to have a fully optimized web presence, you need to focus on both your on-site and off-site SEO. Knowing the difference is critical to …
What’s the Difference Between On-Page & Off-Page SEO? Read More »
Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are extremely popular and low-cost way to connect with your business’s current & potential clients. It gives you the opportunity to directly interact, gain new followers, and expand your market. After realizing social media’s importance, it can be difficult and frustrating to figure out and …
After all the feedback and issues in the past with their political ad policies, Facebook has been rolling out a new set of tools designed to help advertisers control the placement and context of their Facebook Ads. The new set of tools consists of five main areas of focus that will help them deliver the …
Black Hat SEO When optimizing a website to improve search engine ranking, you want to ensure your efforts are not wasted. If not properly trained on the nuances of SEO, you may even end up hurting your site by not following proper SEO best practices. Implementing SEO best practices properly is called white hat SEO. Approved …
If you manage SEO for your own company or work at an agency that provides SEO services to other companies, you know the importance of staying updated on Google’s updates. Well, it appears Google tweaked their algorithm this November, and content writers and SEO professionals are not happy about it. Seemingly overnight, high-performing content dropped …
Targeting Keywords And Your SEO There are numerous strategies you can take to increase traffic to your website. One crucial element that often goes unnoticed is keyword targeting. Traffic can be boosted by simply analyzing your industry’s keywords and implementing them into a growth plan. The first step to gaining traffic through keywords is to …
Have you found that your bounce rate is high? Is your conversion rate low? Is your average time spent on site and pages/session low? If you’ve found that your website is underperforming, there could be a variety of reasons. A good place to start is considering the flow of your website. Understanding the user experience …
Blogging Tips To Help Grow Your Blog When it comes to blogging & Search engine optimization, it is very important for websites, including blogs, to show up in searches among their targeted audiences. Having useful content on your site can help make yourself an industry professional in users’ minds, there are many ways blogs can …
Google has incorporated site speed as one of its hundreds of search ranking factors. This means that along with effecting user experience, your website’s speed is important to your overall SEO. Despite it not having a huge impact on SEO for most websites with all other factors considered, page load speed is important for user …
We have often written on the importance of website speed and its relation to SEO. Google highly values websites that not only provide strong content that matches users’ search terms but also loads quickly to decrease bounce rate. As Google continues to add new features to their products, they have announced a new badge that …
Google Chrome Announces “Slow Page” Warning Concept Read More »
Early on in the 2000s, using reciprocal links or “trading links” became a popular method of link building. Oftentimes reciprocal links are natural, so they still show up on the web all the time. But today, these links appear differently on sites compared to 20 years ago, so we’re here to explore the impact of …
SEO is ever-changing and reinventing itself. Google and other search engines are trying to become the end destination for its users, and this will become an important trend going into the new year. We need to find ways to stay up-to-date and effective with this framework made by Google. Zero-Click Searches More than half of …
If you’ve noticed that your website is slowing down more & more lately and you’re not sure what’s happening to your site, you’ve come to the right place! There are a variety of problems that can slow down a site’s speed significantly. Let’s take a look at a few of the most common issues that …
What Are The Most Common Issues That Slow Down Your Site Speed? Read More »
Google has continuously provided algorithmic updates on search, quality updates including BERT queries, and business tools to help small businesses create more conversions. Ultimately, the search engine giant aims to provide an ecosystem where businesses can rely on Google’s marketing suite and e-commerce tools to improve visibility with relevant searches and potential consumers. The latest …
Is Google’s CallJoy Useful for Your Digital Marketing Efforts? Read More »
Every company wants to maximize digital conversions. Whether these are measured in phone calls, contact forms, or clicks on ads, conversions are generally the thermometer of online business. SEO best practices including managing listings, generating content, and updating metadata based on keyword research. But even following all of these SEO practices for the benefit of …
As we approach the end of the year, you might be thinking of ways to improve on your marketing strategy for 2019 in order to increase web traffic and conversions in 2020. Performing a content audit of your service pages and blog posts can help you decide what on your website is helping you, hurting …
What is the Most Effective Way to Perform a Content Audit? Read More »
