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Month: November 2019

Seasonal Marketing Assists That We’re Thankful For This Year!

Whoa, take ‘er easy there Pilgrim! – John Wayne Oh yeah, player. We started off the blog with a John Wayne quote. However, it is fitting and slightly veiled for the Thanksgiving theme of this blog,  since we wanted to take some appreciate the people and services that we’re thankful for! SEO marketers, specialists, and …

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woman checking instagram

How Posts Are Chosen For The Instagram Explore Page

Instagram has recently released some details about how posts are selected for it’s Explore page. This is especially intriguing for marketers, as this has the potential to show your content to people who aren’t following you. With the help of this information released by Instagram (via Facebook), marketers can now aim to optimize content to …

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How To Make Sure You Have Your SEO Basics Covered

When it comes to being successful on the Search Engine Results pages, there are a few things you need to do to make sure your website is attractive to search engines. Nowadays, search engine optimization has become a requirement for websites if you want to show up on organic searches. In order to properly optimize …

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different aspects of search engine optimization

What’s the Difference Between On-Page & Off-Page SEO?

There’s a lot that goes into making sure your website is completely effective and you are getting the website traffic and conversions you need to run a successful business. In order to have a fully optimized web presence, you need to focus on both your on-site and off-site SEO. Knowing the difference is critical to …

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What Should I post on Social Media?

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are extremely popular and low-cost way to connect with your business’s current & potential clients. It gives you the opportunity to directly interact, gain new followers, and expand your market. After realizing social media’s importance, it can be difficult and frustrating to figure out and …

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BlackHat SEO

How Does Black Hat SEO Affect My Website?

Black Hat SEO When optimizing a website to improve search engine ranking, you want to ensure your efforts are not wasted. If not properly trained on the nuances of SEO, you may even end up hurting your site by not following proper SEO best practices.  Implementing  SEO best practices properly is called white hat SEO. Approved …

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What Should I Consider Before Launching a Paid Campaign?

The art of influencing is not going away. Paid advertising is a great way to move more traffic to your website and increase business. Paid advertising can become expensive quickly if you don’t do it correctly. How do you make sure you are getting the most out of paid ads? How do we make sure …

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Google update

Google’s November Update: Causing SEO Problems

If you manage SEO for your own company or work at an agency that provides SEO services to other companies, you know the importance of staying updated on Google’s updates. Well, it appears Google tweaked their algorithm this November, and content writers and SEO professionals are not happy about it. Seemingly overnight, high-performing content dropped …

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web flow

How Can I Improve User Flow on My Website?

Have you found that your bounce rate is high?  Is your conversion rate low? Is your average time spent on site and pages/session low? If you’ve found that your website is underperforming, there could be a variety of reasons. A good place to start is considering the flow of your website. Understanding the user experience …

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A snail that symbolizes slow websites

Google Chrome Announces “Slow Page” Warning Concept

We have often written on the importance of website speed and its relation to SEO. Google highly values websites that not only provide strong content that matches users’ search terms but also loads quickly to decrease bounce rate. As Google continues to add new features to their products, they have announced a new badge that …

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Man waiting for slow website to load

What Are The Most Common Issues That Slow Down Your Site Speed?

If you’ve noticed that your website is slowing down more & more lately and you’re not sure what’s happening to your site, you’ve come to the right place! There are a variety of problems that can slow down a site’s speed significantly. Let’s take a look at a few of the most common issues that …

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Close up of a hand searching on a mobile device

Is Google’s CallJoy Useful for Your Digital Marketing Efforts?

Google has continuously provided algorithmic updates on search, quality updates including BERT queries, and business tools to help small businesses create more conversions. Ultimately, the search engine giant aims to provide an ecosystem where businesses can rely on Google’s marketing suite and e-commerce tools to improve visibility with relevant searches and potential consumers. The latest …

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