Day: October 31, 2019

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Using Long-Tail Keywords for SEO Efforts

An often-overlooked opportunity to improve your website’s search engine optimization is by optimizing for long-tail keywords, or keywords that include short phrases. While less common than shorter search queries, optimizing for longer search terms can help propel your content to the top for more specialized search terms. This can also help you set more realistic …

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FAQ: What Are The Most Effective Calls to Action

When traffic is increasing on your website, but conversions are not, it may be because you have not optimized your calls to action. Calls to action are important in persuading consumers into converting whether that means making a purchase, signing up for a newsletter, or contact your sales team. With calls to action, it is …

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