Day: October 22, 2019

mobile devices

Google Releases New Anchor Banners to Optimize Mobile PPC

Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such as advanced paid search APIs, ad quality monitoring/auditing, and other ways to improve PPC content across search. However, new banner ad modifications may help PPC managers improve their mobile performance on apps for businesses. Via the Keyword blog, Google announced that they …

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keyword research

How to Decide What Keywords To Target

Search engine optimization (SEO) is one of the most beneficial ways to grow a business’s online presence organically. Keywords are a crucial component of SEO strategy and they will influence what searches your website ranks for. In order to have a successful SEO strategy, it’s imperative to select the right keywords and gather data as …

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