An often-overlooked opportunity to improve your website’s search engine optimization is by optimizing for long-tail keywords, or keywords that include short phrases. While less common than shorter search queries, optimizing for longer search terms can help propel your content to the top for more specialized search terms. This can also help you set more realistic …
When traffic is increasing on your website, but conversions are not, it may be because you have not optimized your calls to action. Calls to action are important in persuading consumers into converting whether that means making a purchase, signing up for a newsletter, or contact your sales team. With calls to action, it is …
FAQ: What Are The Most Effective Calls to Action Read More »
Having credible session duration on your website pages is always a good feature to have. It means your pages are filled content that is not only written well, but also optimized for the user. If your site is struggling to keep users on it, there are several steps you can take to not only increase …
How Can I Increase Session Duration on My Website? Read More »
For many business owners, it is a mystery as to why they would have a blog on their website. For many people, a blog is something closely followed by people waiting to hear from someone of interest, meant to tell stories or share content on common interest but since the introduction of digital marketing, blogs …
Since working with Boston Web Marketing and expanding my client base there’s a certain setlist of tasks I perform for all of my clients. From early on-site SEO work containing meta-information to installing Google Analytics, to adding new sitemaps, are just some of the tasks I perform. But besides that on-site work, there’s a number …
Google My Business is a profile on Google used by businesses that allow them to control how their business information appears in Google search and on Google Maps. On your Google My Business profile, you can display everything about your business that you want Google to know. You can add photos, create posts, advertise products, …
Increasing your social media following will promote engagement with your brand and increase traffic to your site. Depending on your business, social media will be crucial to your success. This is especially true for those who provide visual or tangible results from their services, like purchasing a product or receiving a treatment – For example, …
Google has announced new changes to their search algorithm in order to continue search quality updates for users, which may or may not lead to new critical changes for SEO for search marketing professionals. Businesses may also be potentially impacted by what is called BERT, a shortened acronym for Bidirectional Encoder Representations from Transformers. Simply …
What are Experts Saying About Google’s BERT Changes? Read More »
Over the years, Instagram has become a huge social media platform with the number of users increasing year after year. While the main purpose of the app when it was first incepted was to be a photo-sharing platform, it has evolved into a giant advertising avenue for businesses and brands. Almost every brand is using …
Google recently announced that they will be unveiling their BERT update, which is Google’s self-proclaimed, biggest update, in about five years. Anytime Google announces a major update, it is important for search optimizers to understand what the update will do, in order to adapt their SEO efforts to a changing optimization landscape. With that being …
The bounce rate of your website can be found on your Google Analytics account. Your bounce rate refers to the percentage of visitors that leave your website after viewing only one page on your site. The average bounce rate is between 41-55% while an excellent bounce rate is 26-40%. If you notice your bounce rate …
As a small business or local business, you may find it easier to rank in your location, but you may find it harder to rank outside of your direct location and even in neighboring towns. There is a difference in Google’s eyes there are two different ways of ranking – which are the local pack …
If you’ve ever done research for a service or product before, then you’ve probably come across customer testimonials. Let’s face it, when you see 4 or 5-star ratings next to a product with dozens if not hundreds of reviews talking about how durable or great the product it, it affects your opinion. You are more …
Have you noticed a drop in your website activity recently? A website redesign might be able to help you gain back functionality and user experience, leading to many benefits for your business. The following factors are key in determining whether or not a website redesign is right for you at this moment: You’re getting traffic, …
How Can I Tell if My Website is Due for a Redesign? Read More »
Emails themselves do not help your website rank higher on search engines, but the information in the emails can. Emails cannot directly help you rank higher because emails are not indexed by search engines for keywords. So the more emails you send does not necessarily increase your page rank. However, the goal of an email …
Mobile optimization & website speeds are the talks of the marketing town, and while 2019 may be coming to a close, over 51% of website traffic can effectively be contributed to mobile web traffic. This trend is slated to rise rapidly over the years as more and more consumers utilize their tablets, and cellular devices …
What Is The Best Way To Optimize My Website For Mobile? Read More »
Holiday season is upon us! With Halloween around the corner and Thanksgiving, Christmas, and the New Year soon to follow, things can get pretty hectic this time of year. Despite all the last minute planning and shopping that you will probably do, your holiday SEO is one thing you should not wait on. It is …
With Apple’s newest update, dark mode settings are something developers should be thinking about, especially the majority of the users actually like this setting. Recently, Google’s John Mueller discussed whether or not there are considerations, specifically on the SEO side of things, for websites with dark mode settings. This topic came up during one of …
Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such as advanced paid search APIs, ad quality monitoring/auditing, and other ways to improve PPC content across search. However, new banner ad modifications may help PPC managers improve their mobile performance on apps for businesses. Via the Keyword blog, Google announced that they …
Google Releases New Anchor Banners to Optimize Mobile PPC Read More »
When it comes to the SEO world, all practitioners know that content is king. While there are multiple facets to having good SEO on your website, updating and providing fresh content is still one of the most important. Especially when it comes to optimizing your website to rank highly on search engine results pages (SERPs) …
