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Month: October 2019

Using Long-Tail Keywords for SEO Efforts

An often-overlooked opportunity to improve your website’s search engine optimization is by optimizing for long-tail keywords, or keywords that include short phrases. While less common than shorter search queries, optimizing for longer search terms can help propel your content to the top for more specialized search terms. This can also help you set more realistic …

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FAQ: What Are The Most Effective Calls to Action

When traffic is increasing on your website, but conversions are not, it may be because you have not optimized your calls to action. Calls to action are important in persuading consumers into converting whether that means making a purchase, signing up for a newsletter, or contact your sales team. With calls to action, it is …

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How Does Google My Business Help SEO?

Google My Business is a profile on Google used by businesses that allow them to control how their business information appears in Google search and on Google Maps. On your Google My Business profile, you can display everything about your business that you want Google to know. You can add photos, create posts, advertise products, …

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What are Experts Saying About Google’s BERT Changes?

Google has announced new changes to their search algorithm in order to continue search quality updates for users, which may or may not lead to new critical changes for SEO for search marketing professionals. Businesses may also be potentially impacted by what is called BERT, a shortened acronym for Bidirectional Encoder Representations from Transformers. Simply …

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First Look at Google’s BERT Update

Google recently announced that they will be unveiling their BERT update, which is Google’s self-proclaimed, biggest update, in about five years. Anytime Google announces a major update, it is important for search optimizers to understand what the update will do, in order to adapt their SEO efforts to a changing optimization landscape. With that being …

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How Can I Tell if My Website is Due for a Redesign?

Have you noticed a drop in your website activity recently? A website redesign might be able to help you gain back functionality and user experience, leading to many benefits for your business. The following factors are key in determining whether or not a website redesign is right for you at this moment: You’re getting traffic, …

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How Can Email Marketing Help Your SEO Efforts?

Emails themselves do not help your website rank higher on search engines, but the information in the emails can. Emails cannot directly help you rank higher because emails are not indexed by search engines for keywords. So the more emails you send does not necessarily increase your page rank. However, the goal of an email …

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Which Is Better For Your Brand: Social Media Ads or Search Engine Ads?

Pay Per Click (PPC) ads come in many varieties and it is a powerful strategy to get new leads, new costumers, and grow your business’ brand recognition. Generally businesses use either social media ads like Facebook and Instagram advertising or search engine ads like Google or Bing ads. And one of the most common questions …

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What Is The Best Way To Optimize My Website For Mobile?

Mobile optimization & website speeds are the talks of the marketing town,  and while 2019 may be coming to a close, over 51% of website traffic can effectively be contributed to mobile web traffic. This trend is slated to rise rapidly over the years as more and more consumers utilize their tablets, and cellular devices …

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Google Releases New Anchor Banners to Optimize Mobile PPC

Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such as advanced paid search APIs, ad quality monitoring/auditing, and other ways to improve PPC content across search. However, new banner ad modifications may help PPC managers improve their mobile performance on apps for businesses. Via the Keyword blog, Google announced that they …

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