Month: September 2019

google reviews

Google Updates Business Reviews Schema Data

Google has announced recent changes to how businesses and SEO experts have to add schema data to their pages and specifically business reviews as rich data on their websites. The new changes may influence and impact how businesses and marketing managers add structured data to their webpages, and Search Engine Page Results. According to Search …

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How To Write A Subject Line That Leads To Open Emails?

Email marketing is a great way to stay connected with your fans, audiences, and potential customers. It is a great way to make announcements, showcase any deals or discounts, and send monthly newsletters if you so need. The biggest obstacle marketers face when doing email marketing is getting our audience to actually open the emails …

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Voice Search

How You Can Properly Optimize Your Website for Voice Search

Voice search is becoming more popular among consumers, with all major technology providers investing in virtual assistants – Google has Google Assistant, Apple has Siri, Amazon has Alexa, Samsung has Bixby and Microsoft has Cortana. These voice-enabled helpers are becoming a more routine part in customers’ lives, but many digital marketers still do not have …

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newspaper

Original Reporting, News Gathering Gets Search Engine Boost

It looks like more and more original publishers, journalists, and content writers related to newsworthy reporting could see a new boost in their SEO rankings, according to the latest company updates from Google. This may allow original reporters and some content writers to reap the benefits of SEO and search visibility. Richard Gingras, VP of …

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SEO & SEM

What is The Difference Between SEO & SEM?

Search Engine Optimization (SEO) & Search Engine Management (SEM) are two marketing terms that are frequently misunderstood and rightfully so, as each is used interchangeably and in reality differs slightly. In a simple sense, SEM is a broad term and SEO resides within that sphere of organic & paid growth. While SEO revolves solely around …

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Wooden Letters spelling Keywords in a book

How to Use Keywords Properly in Your Blog Posts: Improving Your SEO

Not only is blogging necessary when it comes to boosting your SEO but the keywords within the blogs are just as important. Keywords are one of the major factors that bring traffic to your blog. This is because you are setting up your site to answer your customers’ questions. You want to provide answers that …

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concept of online ads

Google Ad Seasonality Adjustments are Now Available

This past May, Google announced that advertisers were going to be able to set seasonality adjustments to online campaigns depending on the season. This ability has officially gone live for Search and Display campaigns and is anticipated to be launched for Shopping ads later this year. Seasonal adjustments are going to be extremely beneficial for …

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graphic of a website page loading with timer icon

Google Launches A Native Lazy-Loading Plugin For WordPress

Looking for more ways to have the best load speed for visitors to your website? If you have a website using WordPress then you may be in luck! While there are already many different types of page speed and loading plugins on the WordPress marketplace, Google has just recently released a new plugin that’s designed …

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The Ecosia search engine uses profits from Bing Ads to plant trees

What Do I Need to Know About SEO/SEM/PPC & Ecosia?

You may have recently heard of the relatively new search engine Ecosia. Although Ecosia has been around since 2009. Now a decade into its mission to use a search console for environmental benefits, Ecosia has picked up more steam and often displays ads through the Google Display Network. Whether you manage your own company’s online …

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Woman using voice search on her phone in a coffee shop

How To Optimize Your Sites Content for Voice Search

Voice search continues to gain traction and become a popular style of searching for users. With more and more users beginning to use voice search, it changes the way that we as search engine optimizers must create content, ensuring that we optimize for every kind of query. There are a few key differences between text …

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quick content tips

5 Quick Tips for Creating Branded Content

In order to have an effective organic web presence, it is imperative to be continually creating new content for your website.  Whether you are a small retailer, or a large corporation if you want to keep ranking high in SERPs, it is relevant and up-to-date content that attracts a reader.  With changes to Google Algorithms, …

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web design

5 Reasons Why You Should Invest in a New Website

First impressions matter. Making a good first impression is key to establishing a healthy, long-lasting relationship with your clients. Websites are no different. You want your website to be an accurate and high-quality representation of you and your business. Your website may have been top of the line a few years ago, but technology advances …

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conversion increase

Not Understanding your Analytics Report? Part 1

If you are currently getting you’re SEO done from an agency then odds are you are receiving a report on your website’s traffic every month, bi-weekly, or quarterly. Analytics reports come with a lot of different conversions and numbers that can completely be overwhelming to look at.  As a business owner, it is important to …

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