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Month: September 2019

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Best Ways to Optimize Your Social Media Platforms

Optimizing social media has become very important when it comes to SEO and building your companies brand. Over the years social media popularity and use have skyrocketed. Because of this, you want to make sure you’re taking the right steps to properly utilize your social platforms so that they are working to enhance your business …

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Content is King: The Difference Between Blogs, Case Studies, and E-Books

This is part ten of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Content marketing is growing at an extreme rate among all types of businesses, regardless if they offer B2B, B2C, or other services. And because content marketing is …

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Where Are the Visitors to My Website Coming From and Why is it Important to Know?

Knowing where your website visitors are coming from is very important. If you know how people are coming across your site you’ll know which part of your SEO marketing strategies are working and which ones may need a little extra attention. Lucky for you, tracking who comes to your site is easy. Google Analytics is …

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Google Lets Site Owners Customize Their Search Results Snippets

Google is set to release a new feature within its snippet settings that will allow webmasters to customize how their content is previewed in search results. Already, Google always would generate search snippets according to the search query performed and if the content on a page is related to that query. This left no room …

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What Should I Expect About Google’s Newest Core Update?

Google has just announced earlier today that it is rolling out a new core update later today. Google constantly releases one or more updates designed to improve search results. Although most of them are small and may be unnoticeable, they still help incrementally improve the way the system works. This morning, Google announced via Twitter …

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Speedometer Showing High Site Speed

Why Did My Website Suddenly Slow Down?

Having a fast-loading website is an invaluable resource. If a website takes longer than 3 seconds, most users will move on to a different site, which means making sure your website loads quickly is an incredibly important part of maintaining your site. However, trying to decipher why your website has suddenly slowed can be incredibly …

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technical seo

Does a Substantial Loss in Traffic Mean My Website’s been Penalized?

Have you seen a significant drop in your website traffic recently and it has become a cause for concern? Well, do not immediately assume the worst, that your site has been penalized, before confirming another factor may have actually been involved instead.  Penalizations to websites are obviously something that no business owner wants, and with …

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Social Media

Using Social Media Scheduling Tools To Boost Your Business

Social media is rapidly becoming one of the most important customer retention & interaction tools that a business’ has at its disposal. This is important to note because as social media rises in popularity, so will social media scheduling services to make the job easier. Publicizing your services and communicating with clients about their needs …

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