Optimizing social media has become very important when it comes to SEO and building your companies brand. Over the years social media popularity and use have skyrocketed. Because of this, you want to make sure you’re taking the right steps to properly utilize your social platforms so that they are working to enhance your business …
Best Ways to Optimize Your Social Media Platforms Read More »
Reviews on Listing Sites Reviews on listing sites like Yelp and Yellow Pages are places where customers can voice their personal experiences with a certain business. With these reviews, one can give a ranking anywhere from one to five stars (five stars being the best). On paper, this seems like a great way for customers …
In the internet-driven society that we live in today, building a strong reputation online for your business is essential. One of the best ways you can do so is by accumulating positive customer reviews. According to a study done by BrightLocal, 85% of consumers trust online reviews as much as a personal recommendation. Additionally, 57% …
This is part ten of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building. Content marketing is growing at an extreme rate among all types of businesses, regardless if they offer B2B, B2C, or other services. And because content marketing is …
Content is King: The Difference Between Blogs, Case Studies, and E-Books Read More »
The content marketing strategy your company creates will not lead to sales conversions and greater business if the writing offers nothing of value to readers. To make the most out of your time and money, each piece of content should stand out from the competition and keep the attention of your users. In order to …
What Your Content Must Do In Order to Be Successful Read More »
Knowing where your website visitors are coming from is very important. If you know how people are coming across your site you’ll know which part of your SEO marketing strategies are working and which ones may need a little extra attention. Lucky for you, tracking who comes to your site is easy. Google Analytics is …
Where Are the Visitors to My Website Coming From and Why is it Important to Know? Read More »
The Click Funnel Experience In the world of marketing & advertising, there are a variety of avenues that we can take to drive traffic, and increase conversions. Some examples include Print, Digital, OOH, but for this example, we will look at digital conversions and Click Funnels. When it comes to driving traffic and increasing conversions …
Google is set to release a new feature within its snippet settings that will allow webmasters to customize how their content is previewed in search results. Already, Google always would generate search snippets according to the search query performed and if the content on a page is related to that query. This left no room …
Google Lets Site Owners Customize Their Search Results Snippets Read More »
Google My Business listings are vital to many small businesses and large chains throughout America. Listings improve your chances of being found on map results and on mobile devices. Beyond just having a listing, having a listing that is updated and optimized is the best way to increase indirect and direct query traffic. It is …
Some think SEO and SEM are two entirely separate things, given that your organic and paid performance metrics do not directly affect each other. However, this doesn’t mean that you should distance strategies. The truth is, there are multiple ways of how one can inform the other. Leveraging the data and activity received by both …
Google has just announced earlier today that it is rolling out a new core update later today. Google constantly releases one or more updates designed to improve search results. Although most of them are small and may be unnoticeable, they still help incrementally improve the way the system works. This morning, Google announced via Twitter …
What Should I Expect About Google’s Newest Core Update? Read More »
With a rapidly increasing number of searches being done from a mobile device and more specifically, voice search, it’s crucial to ensure your website is fully optimized with mobile-friendliness in mind. Many people turn to their virtual assistants (Alexa, Cortana, or Siri) to get answers quickly. We know that SEO is everchanging, and this shift …
Having a fast-loading website is an invaluable resource. If a website takes longer than 3 seconds, most users will move on to a different site, which means making sure your website loads quickly is an incredibly important part of maintaining your site. However, trying to decipher why your website has suddenly slowed can be incredibly …
In an SEO world were content rules all, writing quality blogs at a faster rate is a helpful tool that everyone can benefit from. The key here to not wasting your time is finding a balance between quality & speed. It is important to know that neither one high-quality blog a year nor 100 poor …
Coming up with content topics can be difficult for marketers, especially since you want to make sure what you write is refreshing and new for your readers. If you are struggling to come up with topics for service pages or blogs, checking your Google Analytics data can help! You can see which pages are performing …
How Can I Use Google Analytics for Content Topics & Ideas? Read More »
And just like that, it’s the time of the year again! As the holiday season approaches and Black Friday, basically the biggest day of the year for retailers, digital marketers are scrambling around to get the most conversions of the coming season. Amongst retailers, paid search is still the fastest growing digital channel, this is …
Email marketing is an effective and simple way to reach out to customers and promote your business. It’s an efficient way to reach a large audience, without spending a lot of money. Email marketing is beneficial for many reasons, including growing a consumer base, advertise new products, and drive conversions. It’s been reported to be …
Have you seen a significant drop in your website traffic recently and it has become a cause for concern? Well, do not immediately assume the worst, that your site has been penalized, before confirming another factor may have actually been involved instead. Penalizations to websites are obviously something that no business owner wants, and with …
Does a Substantial Loss in Traffic Mean My Website’s been Penalized? Read More »
Social media is rapidly becoming one of the most important customer retention & interaction tools that a business’ has at its disposal. This is important to note because as social media rises in popularity, so will social media scheduling services to make the job easier. Publicizing your services and communicating with clients about their needs …
Using Social Media Scheduling Tools To Boost Your Business Read More »
As some of you may know, content is key when it comes to SEO. Everyone that creates online content wants it to rank highly on search engines. Ranking highly on search engines makes your content and site easier to find. It can be extremely frustrating to spend hours researching keywords and trends and then see …
