Month: August 2019

Screen showing Youtube Video Player

How Can I Use Video Marketing Strategies To Help Boost My Site Traffic?

As the world becomes more digitized by the day, the content users consume continues to trend away from blogs and towards video content. Videos are easy to engage with and consume, and they require very little effort on the user’s end to absorb the information being displayed. They simply need to tune in and pay …

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SEO Shark beautifully breaches the ocean water

If Google’s Search Algorithms were Different Types of Sharks: An SEO Shark Blog for Professional Marketers

Google has a long list of search engine algorithms designed to help users find the most relevant, organic, and original content online. Since 2012, the search engine giant has released a long list of specific and general algorithmic updates with funny names like “Panda” and “Pirate” that generally audit websites for low quality and spam. …

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PPC

3 Reasons Your PPC Campaigns Aren’t Converting

When it comes to online advertising, PPC campaigns have become increasingly popular, and therefore more competitive. PPC, or pay-per-click, is a form of internet marketing in which you pay a specific fee every time someone clicks your ad. The cost will vary from industry to industry, and location to location. Depending on where you’re purchasing …

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Google Ad's New update affects broad and phrase match keywords

Updates To Google Ad’s Keyword Match & What You Should Be Doing About It

Back in September of 2018 Google Ads made a change to how keyword match triggered queries with the same meaning. Queries with the same meaning could trigger your Google Ads for exact match keywords. With the new update that Google just announced, same meaning queries will also impact broad and phrase match keywords. Google has …

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Google on a keyboard

Google Sends Out Notifications to Everyone to Remove NoIndex From Robots.txt File

Google just sent out a reminder to all webmasters that they need to remove and stop depending on their noindex in your robots.txt files. A couple of days ago, the SEO community received notifications from Google Search Console with the subject line “Remove noindex” statements from robots.txt of… But What is Robots.txt? The robots.txt file, …

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featured snippet concept in search results

Updates Coming to the Featured Snippets Algorithm

Google is beginning to roll out an update to its Featured Snippets algorithm, concentrating on making sure snippets are made of fresh content or are updated on a regular basis. The update is designed to make sure outdated information is not being excerpted in search results, misleading users. How Google Explains the Algorithm Update Google …

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youtube screen

How Can Linking to YouTube Help SEO & Improve Websites?

Did you know that YouTube is a search engine owned by Google, and is one of the largest search engines to exist? YouTube currently ranks higher as a search engine than Bing and Yahoo. Many businesses spend time and money to have videos specially made to be featured on their website & social media – …

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Keywords, Content & SEO

What Are 301 Redirects and 302 Redirects?

Businesses and digital marketers may have seen the term “301 redirect” and “302 direct” before when browsing on a blog, website, or another landing page online. If you’ve never used either of these on your website, or are curious about what they can do, then keep reading and see how they can potentially embolden your …

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