Month: August 2019

Flow Chart showing main topic leading to sub-topics below

Topic Clusters & How You Can Use Them To Boost Your Site’s SEO

Improving your site’s SEO is a long & arduous process. Depending on your industry & how broad or specific your site’s keywords & services are, breaking onto the first page of the SERP’s could be a breeze! However, for most businesses, the journey to the top of the search engine results page is a difficult …

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google my business

Easy Ways to Optimize Your Google My Business Listing

Having a properly optimized Google My Business listing is not only essential to a business’s search engine optimization, but also to make sure that potential customers are seeing the right information about a company in searches. Often times when a Google My Business listing is available, customers will make a judgement about a business before …

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placements for video ads on display network

Using YouTube to Boost Non-Video Ads

Did you know that you can use YouTube to run your non-video ads and boost the effectiveness on other platforms? While using custom-created video advertising for the second-largest search engine is beneficial for your business, you can also learn how to effectively utilize your videos to use content across several platforms. Using the Display Network …

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Man using phone for digital marketing

What Are Google Local Service Ads & Should I Utilize Them For My Business?

Everyone knows that running PPC or pay-per-click ads, is a major piece of any well-rounded digital marketing strategy. While SEO is great for making your website more visible, and generally results in an increase of leads for your business, sometimes you need another avenue for leads, particularly when your competition ranks just a bit higher. …

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Content is King: How to Measure The Success of Your Website’s Content

This is part nine of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Any digital marketing team or businesses that has created and scaled their content marketing efforts need to ensure that their efforts are leading to optimal results. …

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online reputation and positive reviews

Building Online Reputation with Good Reviews

Nowadays, consumers are surrounded by advertising at every corner. With the increasing competition in the marketplace, the choice of products and service providers becomes more complicated. Naturally, people turn to the good old word of mouth. Online reviews are truly the greatest reflection of your business’s reputation. Online reviews have become a crucial part of …

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Digital Marketing Agency

When Should I Hire A Marketing Agency?

Since its inception, Marketing Agencies have received mixed reviews based off of many individual (& entirely different) experiences. While many may hail them as all-knowing, efficient, and necessary; some may view them as untrustworthy, greedy, unscrupulous, and so on. While this is true for certain agencies, the one thing I have concluded is that agencies …

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A Google Map on a phone

FAQ: How To Fix Your Website’s “For Development Only” Google Map

If you have had a website for a while (or longer than three years) you may have noticed an issue with any embedded maps on your website. Maps are greyed out with the text “for development purposes only” on top of them. If you use WordPress, this can vary depending on what plugin you used …

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