August 2019

placements for video ads on display network

Using YouTube to Boost Non-Video Ads

Did you know that you can use YouTube to run your non-video ads and boost the effectiveness on other platforms? While using custom-created video advertising for the second-largest search engine is beneficial for your business, you can also learn how to effectively utilize your videos to use content across several platforms. Using the Display Network

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Content is King: How to Measure The Success of Your Website’s Content

This is part nine of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Any digital marketing team or businesses that has created and scaled their content marketing efforts need to ensure that their efforts are leading to optimal results.

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online reputation and positive reviews

Building Online Reputation with Good Reviews

Nowadays, consumers are surrounded by advertising at every corner. With the increasing competition in the marketplace, the choice of products and service providers becomes more complicated. Naturally, people turn to the good old word of mouth. Online reviews are truly the greatest reflection of your business’s reputation. Online reviews have become a crucial part of

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Digital Marketing Agency

When Should I Hire A Marketing Agency?

Since its inception, Marketing Agencies have received mixed reviews based off of many individual (& entirely different) experiences. While many may hail them as all-knowing, efficient, and necessary; some may view them as untrustworthy, greedy, unscrupulous, and so on. While this is true for certain agencies, the one thing I have concluded is that agencies

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FAQ: How To Fix Your Website’s “For Development Only” Google Map

If you have had a website for a while (or longer than three years) you may have noticed an issue with any embedded maps on your website. Maps are greyed out with the text “for development purposes only” on top of them. If you use WordPress, this can vary depending on what plugin you used

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Screen showing Youtube Video Player

How Can I Use Video Marketing Strategies To Help Boost My Site Traffic?

As the world becomes more digitized by the day, the content users consume continues to trend away from blogs and towards video content. Videos are easy to engage with and consume, and they require very little effort on the user’s end to absorb the information being displayed. They simply need to tune in and pay

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SEO Shark beautifully breaches the ocean water

If Google’s Search Algorithms were Different Types of Sharks: An SEO Shark Blog for Professional Marketers

Google has a long list of search engine algorithms designed to help users find the most relevant, organic, and original content online. Since 2012, the search engine giant has released a long list of specific and general algorithmic updates with funny names like “Panda” and “Pirate” that generally audit websites for low quality and spam.

If Google’s Search Algorithms were Different Types of Sharks: An SEO Shark Blog for Professional Marketers Read More »

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