As desktop usage keeps decreasing day by day, people are browsing on their mobile device than ever before. In other words, consumer demand for a mobile-friendly website is higher than ever. Needless to mention, mobile usability is a known SEO ranking factor. There is a variety of ways to test if your website is mobile …
Google and Google’s suite of pay-per-click (PPC) services has announced, via The Keyword blog, that new content policies and publisher guidelines could penalized and remove certain ads if PPC managers violate them come September. But for the most part, PPC managers will likely not experience too many obstacles or challenges when trying to continue their paid ad …
Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign? Read More »
In the past, having a relevant meta title & description was enough to help boost your rankings on Google. However, with new algorithm updates and many more websites to compete with, search engines are looking at a number of factors to consider. While it used to be believed that all you needed was a significant …
Reasons Why Your SEO Rankings Might Not Be Improving Read More »
Online advertising can be tough and confusing, with several metrics you need to monitor spread across multiple platforms, making it difficult to keep track of everything and gauge progress. This often leads to many people giving up on online marketing altogether, or leaving experts to take care of it. And while there is nothing wrong …
3 Tools To Help Improve Your Advertising Efficiency Read More »
Have you ever noticed that there is Halloween candy in stores in August or how you can drink a pumpkin spiced latte when it is still summer? Whatever your opinion is on marketing for holidays more than sixty days away, seasonal marketing is effective. Not only does seasonal marketing increase sales on specialty items and …
Instagram is one of the biggest social networks currently in use, with over half a billion active users checking the platform daily. The visual platform is ideal for businesses looking to reach customers in need of specific products or services and may want to see it in action before purchasing. In recent months Instagram has …
3 Ways to Make Instagram More Effective for Your Business Read More »
When it comes to selecting a professional service online, you want to go with a company that is trusted by not only their customers but trusted by the service directory and other known companies. Businesses with badges from AngiesList and the BetterBusinessBureau are perfect examples of ways businesses can showcase their guaranteed service to potential …
Do you have a start-up company, and are scared that you may not be able to compete with bigger companies in terms of SEO? This is a normal concern for small business owners or new business owners. But the truth is you can compete with any company as long as you are targeting specific types …
When it comes to essential plugins for WordPress it can be a difficult process to determine which plugin will serve your needs best as there are thousands upon thousands of options to choose from. By now, every web developer, blogger, and SEO expert should be at least somewhat familiar with the helpful tools that WordPress …
As every Search Engine Optimizer knows, content is, and always will be, king. Creating content is one of the best and easiest ways that you can increase your site’s ranking and authority. Google frequently reminds SEO’s and site owners that content is one of the three critical ranking factors for sites, along with links and …
Study Finds That Most Blogs Make One Critical Mistake Read More »
In this wide world of digital marketing, it can difficult to differentiate between Search Engine Optimization & Pay Per Click(SEO & PPC), as well as the variety of services that marketing professionals provide. From monthly newsletters & blogs to social posts and boosting content to increase your reach, to setting up paid ads, managing reviews, …
What We Offer Landing pages are an important tool that all business owners should be using on their websites to show what kind of services they offer in specific locations. However, one way to stay ahead of the competition is to make Google Ads that are optimized to match your landing pages. Google Ads will …
Choosing the right bidding strategy for your Google Ads is a crucial element of building/maintaining any campaign, whether you are running ads for a local dental clinic or a large e-commerce store. The bidding strategy you choose determines how your campaign chooses when to display your ad, and is typically based on the goal of …
Google Releases New Bidding Strategy For Google Ads Read More »
A feature that has been popular with the webmasters using Google Search Console has finally made its way over to Bing Webmaster Tools. Now webmasters can verify their properties within Bing Webmaster Tools through domain connect. Making it easier for those using 1&1 IONOS, GoDaddy, Media Temple or Plesk easier access to verify their websites. …
Domain Connect Verification Now Added to Bing Webmaster Tools Read More »
Breadcrumbs are little navigational tools that not only tell people where they are on the website but also help search engines work out your site structure. That’s why it makes a lot of sense when we say that they are an important part of almost every good website. Breadcrumbs are typically placed at the top …
What Else Can Help Your SEO? The Answer: BreadCrumbs Read More »
Your digital marketing team, webmaster, or a similar consultant may have brought up the term “accelerated mobile pages (shortened to “AMPs”) when discussing new ways to generate more conversions from mobile users. If you’re not sure whether or not you should explore the idea of adopting AMP pages for your site, here’s a short answer: …
Writer’s block is a common occurrence among bloggers, with good reason: the internet is saturated with information, techniques and takes on products, services and different ways to do things. Coming up with a unique topic that relates your business and user base can take a lot of creativity and work. If you find yourself struggling …
How to Overcome Challenges with Blog Writing & Content Creation Read More »
If you are vaguely familiar with SEO & common digital marketing practices then you may have heard of the utilizing outbound links as well as the process called backlinking Even if you are not an expert in SEO think of outbound links and backlinking as connecting your website to a digital slingshot. By tethering your …
Having an FAQ, or frequently asked questions page on your website can help serve many purposes. Whatever business or industry you’re in, your customers must have certain common questions. But these pages don’t serve a single purpose – there’s an element of SEO behind it. This is where an FAQ page can be extremely helpful …
Having a properly optimized Google My Business listing is not only essential to a business’s search engine optimization, but also to make sure that potential customers are seeing the right information about a company in searches. Often times when a Google My Business listing is available, customers will make a judgement about a business before …
Easy Ways to Optimize Your Google My Business Listing Read More »
