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Month: August 2019

Google & Facebook Ads

Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign?

Google and Google’s suite of pay-per-click (PPC) services has announced, via The Keyword blog, that new content policies and publisher guidelines could penalized and remove certain ads if PPC managers violate them come September. But for the most part, PPC managers will likely not experience too many obstacles or challenges when trying to continue their paid ad …

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Facebook & Display Ads

3 Tools To Help Improve Your Advertising Efficiency

Online advertising can be tough and confusing, with several metrics you need to monitor spread across multiple platforms, making it difficult to keep track of everything and gauge progress. This often leads to many people giving up on online marketing altogether, or leaving experts to take care of it. And while there is nothing wrong …

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social media notifications on laptop

How Can I Increase Social Media Engagement Organically?

The world of social media consists of an assortment of free platforms for brands to spread their message and interact with the public. Brands have the choice of doing this visually through pictures and videos, through text, or linking directly back to their sites. The key to success as a brand on social media is …

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3 Ways to Make Instagram More Effective for Your Business

Instagram is one of the biggest social networks currently in use, with over half a billion active users checking the platform daily. The visual platform is ideal for businesses looking to reach customers in need of specific products or services and may want to see it in action before purchasing. In recent months Instagram has …

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Essential Wordpress Plugins

5 Essential Plugins To Use With WordPress

When it comes to essential plugins for WordPress it can be a difficult process to determine which plugin will serve your needs best as there are thousands upon thousands of options to choose from. By now, every web developer, blogger, and SEO expert should be at least somewhat familiar with the helpful tools that WordPress …

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Study Finds That Most Blogs Make One Critical Mistake

As every Search Engine Optimizer knows, content is, and always will be, king. Creating content is one of the best and easiest ways that you can increase your site’s ranking and authority. Google frequently reminds SEO’s and site owners that content is one of the three critical ranking factors for sites, along with links and …

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PPC & SEO BWM

What Is The Difference Between SEO & PPC?

In this wide world of digital marketing, it can difficult to differentiate between Search Engine Optimization & Pay Per Click(SEO & PPC), as well as the variety of services that marketing professionals provide. From monthly newsletters & blogs to social posts and boosting content to increase your reach, to setting up paid ads, managing reviews, …

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Domain Connect Verification Now Added to Bing Webmaster Tools

A feature that has been popular with the webmasters using Google Search Console has finally made its way over to Bing Webmaster Tools. Now webmasters can verify their properties within Bing Webmaster Tools through domain connect. Making it easier for those using 1&1 IONOS, GoDaddy, Media Temple or Plesk easier access to verify their websites. …

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Mobile Friendly Website

Does My Website Need Accelerated Mobile Pages?

Your digital marketing team, webmaster, or a similar consultant may have brought up the term “accelerated mobile pages (shortened to “AMPs”) when discussing new ways to generate more conversions from mobile users. If you’re not sure whether or not you should explore the idea of adopting AMP pages for your site, here’s a short answer: …

Does My Website Need Accelerated Mobile Pages? Read More »

types of content displayed on laptop

How to Overcome Challenges with Blog Writing & Content Creation

Writer’s block is a common occurrence among bloggers, with good reason: the internet is saturated with information, techniques and takes on products, services and different ways to do things. Coming up with a unique topic that relates your business and user base can take a lot of creativity and work. If you find yourself struggling …

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How Can FAQ Pages Boost Your Content Strategy?

Having an FAQ, or frequently asked questions page on your website can help serve many purposes. Whatever business or industry you’re in, your customers must have certain common questions. But these pages don’t serve a single purpose – there’s an element of SEO behind it. This is where an FAQ page can be extremely helpful …

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