When it comes to being successful in the SEO world in 2019, you have probably seen a lot of talk about featured snippets. Featured snippets, also known as position zero, appear for particular searches where answers to a question appear. This feature is supposed to give searchers an instant gratification to their questions so they …
How to Get Featured Snippet Rankings with Zero Link Building Read More »
Google Ads are a great tactic for increasing your website traffic and conversions in collaboration with a good SEO strategy. When most people think of Google Ads, they imagine compiling a list of keywords that they want their business to be found for and bidding on these keywords to appear at the top of the …
Video content is becoming more important for small businesses. With Google’s video search feature, having great video content can be a good way to get your business to show up in more places. However, video content can be a much larger investment than blogging and standard social media. Not only that but succeeding on YouTube …
Since Google’s Speed Update rolled out over a year ago, you may have noticed an impact on your rankings. If you haven’t looked into your mobile page speed yet, but have dropped in the SERPs, don’t panic; We have a few ways for you to help fix it without a full website redesign. Do a …
In today’s world image optimization is an increasingly important feature of websites. With most users on their phones using a slow 3g connection, optimizing your images is make or break. To make things worse, our users’ attention spans are getting shorter, and their expectations are getting higher. They spend most of their time using sites …
Advanced Image Optimization: The Blur Up Technique Read More »
There are many benefits to increasing your website speed. One of the main benefits is that if your website loads faster then your user experience will increase. As your user experience increases then Google will recommend your website more in search results. Why Does Your Site Speed Matter? The speed of your website can both …
Google My Business is a critical part of your business’ online presence. To validating and confirming your name, address, and phone number directly with Google to grabbing more screen space when your business name is searched, Google My Business can help your business grow. With consumers searching and comparing the prices of services and products …
If you are a current car dealership owner looking to boost conversions or thinking about starting one, Boston Web Marketing has the latest news on the benefits of Google My Business and car dealerships. Google My Business should be one of the first things a new business owner should set up; this platform allows you …
One of the factors of online listings that are on the rise is user-generated content through images, videos and reviews, allowing customers to shape the online narrative of your business. While the business used to be in complete control, the ability for customers to contribute to listings puts the customer on equal ground, including both …
User-Generated Content to Check on Google My Business Read More »
Google My Business offers businesses both large and small a more targeted method for attracting local consumers, garnering online visitors, and ultimately getting more conversions. But did you know that Google is rolling out new features that may provide even more conversion paths for businesses of all sizes? According to Search Engine Journal and other …
Could Google My Business Quotes Add Meaningful Search Conversion Channels? Read More »
Did you know that Google receives over 63,000 searches per second on any given day? That’s a lot of searches! Of all the different kinds of searches that Google has to offer, image searches are one of the most popular. In recent months, Google has made an effort to expand upon the normal Google search …
Keywords can help businesses make sure they are reaching target audiences and creating relevant content. When maintaining your brand’s online presence, you should make sure you are adequately utilizing keywords according to product, industry & location. You should also avoid keyword stuffing – overuse of keywords in your content can negatively impact your rankings. Here …
Meta tags are one of the foundational tenants of SEO, and are likely something you have at least heard about. However, the perception of them tends to be divided, particularly the keyword meta tags, which tend to suffer from misuse thanks to lack of proper understanding. The reality is, meta tags are often oversimplified in …
The Three Essential Meta Tags You Need (Plus A Few You Don’t) Read More »
Presently, there are numerous marketing strategies that are focused on getting more sales conversions for all kinds of businesses, and email marketing is one of the most popular ones. However, most marketers are reluctant in including email marketing in their strategies as most end up in the spam folder. So, what’s a great way to …
If you are at all involved with digital marketing or operating a website, it is almost guaranteed you hear about the almighty ‘algorithm’. This is Google’s way to ensure that the page you want to find is the one that appears when you search. Due to the nature of the internet, the potential money to …
Privacy is a hotbed issue in the digital era as more and more online users are becoming aware of data breaches and risks. That is why many browsers are designed with a privacy-first emphasis a-la DuckDuckGo. Google Chrome, the search engine giant’s premiere browser software, is also instituting some major privacy related changes to reduce …
How Do Google Incognito Mode Updates Impact Private Browsing Tracking? Read More »
When it comes to running a business, having a great looking website that gives you conversions, leads, is great but it is not the main factor in getting business. Customer reviews of your business have huge impacts on the traffic to your website and amount of business you may get. Depending on how good or …
New social media platforms are popping up constantly, which can seem very overwhelming if you’re trying to get going on social media with a new business. How do you choose? There are a few questions we should be asking to make this decision. Where are the users? The most important question to ask first is …
What’s The Best Social Media Platform For My Business? Read More »
Schema Markup – What is it exactly? Schema Markup: a form of data markup structure that can be used to bring additional attention to promote a product, service, business, and more by embedding an HTML or Javascript-based code on your website. Essentially the content on your pages serves as valuable SEO for both users and …
A/B testing is a common practice used by developers and SEO’s looking to improve the user experience of their website. It involves using two variations of a webpage that display the same content and running tests to see which version converts at a higher rate, or otherwise results in the action that it is designed …
What is A/B Testing & How Does It Affect My Site’s SEO Read More »
