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Month: July 2019

How to Get Featured Snippet Rankings with Zero Link Building

When it comes to being successful in the SEO world in 2019, you have probably seen a lot of talk about featured snippets. Featured snippets, also known as position zero, appear for particular searches where answers to a question appear. This feature is supposed to give searchers an instant gratification to their questions so they …

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Advanced Image Optimization: The Blur Up Technique

In today’s world image optimization is an increasingly important feature of websites.  With most users on their phones using a slow 3g connection, optimizing your images is make or break.  To make things worse, our users’ attention spans are getting shorter, and their expectations are getting higher.  They spend most of their time using sites …

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User-Generated Content to Check on Google My Business

One of the factors of online listings that are on the rise is user-generated content through images, videos and reviews, allowing customers to shape the online narrative of your business. While the business used to be in complete control, the ability for customers to contribute to listings puts the customer on equal ground, including both …

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Could Google My Business Quotes Add Meaningful Search Conversion Channels?

Google My Business offers businesses both large and small a more targeted method for attracting local consumers, garnering online visitors, and ultimately getting more conversions. But did you know that Google is rolling out new features that may provide even more conversion paths for businesses of all sizes? According to Search Engine Journal and other …

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How Do I Use Keywords?

Keywords can help businesses make sure they are reaching target audiences and creating relevant content. When maintaining your brand’s online presence, you should make sure you are adequately utilizing keywords according to product, industry & location. You should also avoid keyword stuffing – overuse of keywords in your content can negatively impact your rankings. Here …

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The Three Essential Meta Tags You Need (Plus A Few You Don’t)

Meta tags are one of the foundational tenants of SEO, and are likely something you have at least heard about. However, the perception of them tends to be divided, particularly the keyword meta tags, which tend to suffer from misuse thanks to lack of proper understanding. The reality is, meta tags are often oversimplified in …

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How Do Google Incognito Mode Updates Impact Private Browsing Tracking?

Privacy is a hotbed issue in the digital era as more and more online users are becoming aware of data breaches and risks. That is why many browsers are designed with a privacy-first emphasis a-la DuckDuckGo. Google Chrome, the search engine giant’s premiere browser software, is also instituting some major privacy related changes to reduce …

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