Social media is one of the most effective free marketing tools available, and once you realize where it is useful for your business, you might decide to allocate funds for paid posting & advertising. In order to be most effective with your brand’s social media presence, it is important to first determine which platforms you …
What Social Media Platforms Should My Business Use? Read More »
Google Analytics is a very reliable tool. Two of the main things that you can see is the audience, as well as the conversions. These can be used to determine how well your SEO campaign is actually going, or if something has gone wrong, or if you are getting a ton of spam traffic to …
How can I dip into the Google Analytics dashboard to track my Google traffic and how much traffic my business is getting? Google Analytics isn’t the only analytics tool on the market, and it is undoubtedly a free tool to try. This tool is likely the most often used analytics tool by many businesses. In …
It goes without saying – the best time to post on social media is whenever your target audience is most likely to engage with your brand’s content. However, with the ever-changing algorithms on our most-used social networks, the new challenges arise as best times to jump into your followers’ feeds start shifting. Instagram Since the …
The review aggregator Yelp recently announced a range of new tools that are available to advertisers who pay for their services. The new tools are used to help generate revenue and help business owners with Yelp listings better interact with customers. The announcement comes on the heels of Google My Business rolling out new tools …
Yelp is Offering New Tools to Paid Business Advertisers Read More »
Google is already being used by everybody. From their search engine to their office tools to their wide array of web services, you would be hard pressed to find any business that doesn’t have Google involved in it’s operation. That being said, the integration between Google and small businesses are only set to increase with …
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Google announced today, Wednesday, June 26th, that they have made some adjustments within Google Search Console for marketers. These updates are intended at helping SEO’s and webmasters better understand how Google is indexing their website and specific pages on their site. Since the name of the game is to have your pages and site be …
Search engine optimization is a complicated process with many moving pieces. You need to create content, write page titles and meta descriptions, post on social media, accumulate backlinks, and so much more. However, one of the less considered pieces of any good SEO strategy is conducting keyword research. Keywords can be categorized in a couple …
What Is Keyword Research and How Can I Use It For My SEO Strategy? Read More »
In a new update, Google has added a discount feature to Google My Business listings. Google is also in the process of adding a “local favorites” feature that will highlight the top five percent of listings in any given category in any given location. In the past the majority of GMB listing management was in …
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Backlinks, either through directories or authoritative sites, are some of the most effective off-page SEO tools to improve your site’s ranking. However, sometimes marketers may not see their desired results or website rank improvements after completing a back-linking campaign to their website. The reason for this is that Google and other search engines not only …
For those looking to quickly find mistakes on certain links so you can fix them and validate the fixes as soon as possible, Google Search Console has just added two new features to help you. Within the Google URL testing tool, you can now search within your markup to find code and fix them. This …
Landing pages are considered as an integral part in a company’s digital marketing strategy, getting visitors to convert and either buy your product or reach out to your business is one of the main ways to track the success of your SEO efforts. You’ve done all the hard work whether it was organically or through …
With the rapid rise of Social Media and the ability to connect and engage with anyone in an instant, one could say that growing a business has never been easier! If you are unfamiliar with social media and are interesting in learning, you might ask, how does one leverage social media posts for maximum results? …
When it comes to Search Engine Optimization (SEO), the number one question that people have is, “How long will it take me to rank on the first page of Google?” and to be honest, I understand why customers ask that question. Speed is more important than ever when it comes to technology and being able …
If you own a clothing store, pet shop store, or any kind of store in general, then you probably already have an SEO-optimized website, a Google My Business Page, and a social media presence to go along with it(if you don’t then don’t worry, we can take care of that). And while it may be …
The pivot to video has been going on for several years and is a more permanent fixture than other marketing changes in the past, with nearly half of all online consumers wanting to view more video content over reading lengthy text. However, you may notice that your video content is not providing you with the …
Why Are Your Videos Less Successful Than Your Blog Posts? Read More »
Google My Businesses pages are critical for businesses to capitalize on their online presence and SEO efforts. Just recently, Google announced some updates that will be rolling out to the platform that will enable businesses to better promote their brands and promotional events. Here at Boston Web Marketing, we are constantly updating and reviewing our …
While Podcasts have been around for years, not many people knew about them nor used them. However, in the past couple of year, the popularity of podcasts has skyrocketed. It is being used as a new form of content type and content delivery to intended audiences. With more people rediscovering podcasts, implementing a podcast into …
Keywords one of the most important parts of SEO. If you are trying to put your site on the map then you will need to optimize your site around certain keywords. There are many ways to find the correct keywords for your company. You may find out that some companies are paying hundreds of dollars …
In a world where anyone can start a business, it can be hard for consumers to know which brands to trust, especially online. Personalizing your brands image both online and in person can boost your brand authority, distinguish your business from competitors, and increase customer loyalty. Respond to Reviews Your business should be getting reviews …
