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Month: June 2019

Social Media

What Social Media Platforms Should My Business Use?

Social media is one of the most effective free marketing tools available, and once you realize where it is useful for your business, you might decide to allocate funds for paid posting & advertising. In order to be most effective with your brand’s social media presence, it is important to first determine which platforms you …

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When Is The Best Time to Post on Social Media?

It goes without saying – the best time to post on social media is whenever your target audience is most likely to engage with your brand’s content. However, with the ever-changing algorithms on our most-used social networks, the new challenges arise as best times to jump into your followers’ feeds start shifting. Instagram Since the …

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review bubble in red circle

Yelp is Offering New Tools to Paid Business Advertisers

The review aggregator Yelp recently announced a range of new tools that are available to advertisers who pay for their services. The new tools are used to help generate revenue and help business owners with Yelp listings better interact with customers. The announcement comes on the heels of Google My Business rolling out new tools …

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Small Business Online

How Google Is Getting Easier For Small Businesses To Use

Google is already being used by everybody. From their search engine to their office tools to their wide array of web services, you would be hard pressed to find any business that doesn’t have Google involved in it’s operation. That being said, the integration between Google and small businesses are only set to increase with …

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Keyword Research Search Bar with Magnifying Glass

What Is Keyword Research and How Can I Use It For My SEO Strategy?

Search engine optimization is a complicated process with many moving pieces. You need to create content, write page titles and meta descriptions, post on social media, accumulate backlinks, and so much more. However, one of the less considered pieces of any good SEO strategy is conducting keyword research. Keywords can be categorized in a couple …

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An image of a computer displaying the word backlinks and off-page SEO concept

Why Aren’t My Backlinks Improving Off-Page SEO?

Backlinks, either through directories or authoritative sites, are some of the most effective off-page SEO tools to improve your site’s ranking. However, sometimes marketers may not see their desired results or website rank improvements after completing a back-linking campaign to their website. The reason for this is that Google and other search engines not only …

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video screens on mobile, desktop and tablet

Why Are Your Videos Less Successful Than Your Blog Posts?

The pivot to video has been going on for several years and is a more permanent fixture than other marketing changes in the past, with nearly half of all online consumers wanting to view more video content over reading lengthy text. However, you may notice that your video content is not providing you with the …

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google my business

Google My Business Update – New Branding Tools

Google My Businesses pages are critical for businesses to capitalize on their online presence and SEO efforts. Just recently, Google announced some updates that will be rolling out to the platform that will enable businesses to better promote their brands and promotional events. Here at Boston Web Marketing, we are constantly updating and reviewing our …

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