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Month: May 2019

online ads appearing on search engine

Why Do I Need Keep Checking My Campaigns After Setting Them?

After creating your ads, setting your budgets and keywords and hitting publish, you may think that you’re done with your online ad campaigns. It is crucial to keep going back in to make edits and track progress in order to run a successful campaign, especially if your business is running sales or changing product lines. …

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Facebook & Display Ads

How Do I Get More Leads in Facebook & Display Ads?

You’ve done everything right, and now you are the proud owner of a kickass PPC Display campaign that is pulling in good traffic. The only problem is, you can’t seem to increase its effectiveness. What is an online marketer to do? Well luckily, there are several tips and tricks that you can use to generate …

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Content is King content marketing concept on work desk

Content is King: Scaling an Effective Content Marketing Plan

This is the sixth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. Content marketing takes significant time investment, measurement, and experimentation to be successful. Marketers have to work extremely hard to identify keywords, write original content, identify the appropriate social media channels to post on, …

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Web URL & Business

My Business Offers A lot of Products & Services, Do I Need Multiple Websites?

This can be a tricky question, as there are many things to consider when contemplating what to do with that second website or URL that’s been hanging around. On the other hand, this is a great article if you are mistaking what the difference between a website a webpage; as well as if you really …

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Google's CallJoy

Google’s New Feature: Call Automation with CallJoy

Google recently announced the introduction of a product that offers small businesses call automation capabilities for a flat, monthly rate. For $39 a month, your small business can utilize the virtual assistant, CallJoy, to screen calls and offer those calling basic info. As a partner of Google and being ingrained with multiple small businesses across …

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report paper with pen on top

Google Introduces Three New Search Console Reports

To further showcase the importance of structured data with search engine optimization in 2019, Google has announced that they are bringing three new reports to Search Console. All three reports will be related to structured data. What are the Three Reports Coming To Search Console? Out of the three reports mentioned above, two of them …

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A crowd at a concert event

How Do You Get Your Event To Rank on Google?

When most people think about SEO they think about working for businesses, corporations, and services. Working with permanent businesses is pretty straightforward compared to optimizing for a temporary event. When working with a business, consistently creating good content, managing metadata, and working on links will improve ranking over time. In most cases, SEO strategy is …

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instagram advertising

Why You Should be Advertising on Instagram

It’s no secret that Instagram has become a highly influential social media platform in recent years. With more than 1 billion active users, it continues to grow daily. The number of businesses taking to Instagram to promote their brands continues to grow exponentially, too. If you’re not taking advantage of the opportunities that Instagram Advertising …

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Subdomains vs Subfolders: Which is approach is for you?

Subdomains and subfolders are often mistaken from one another, and even though they do share some similarities, both use different SEO strategies. So, the question we get asked frequently is, which is better for SEO? According to this video from Google, both subdomains and subfolders are treated equally as Google crawls, indexes, and ranks subfolders …

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