Month: May 2019

Scema Markup: Add it to your site

The Importance of Adding Schema Markup to your site’s pages

In Search Engine Optimization, the name of the game is to effectively communicate with Google what your website and more specifically, your site’s pages, are about. Naturally, this is implemented by creating purposeful content within the page and creating a great internal link structure. Once this is completed, what else can you do to increase …

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Google Video Ads

Google Is Creating a Tool that Automatically Generates 6-Second Video Ads

PPC is a space that is undergoing constant change. From new forms of ads to entirely new platforms, it is a space that is constantly shifting with the times. However, the arrival Google’s latest ad feature is something that is bound to profoundly disrupt the space as a whole, and to many is the future …

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Social content & driving traffic

Social Media Engagement & Driving Traffic to Your Site

With Social Media becoming an ever-growing behemoth of how information is spread and shared across the globe, it would make sense as a business owner to look into social media engagement & driving traffic to your site. If you are any bit familiar with Social sharing, you might be familiar with the term “Viral,” this …

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woman selecting her user experience on a mobile device

What Should I Focus On When Optimizing for User Experience?

The Internet can be fickle: while you can have high-quality, relevant content on your site that answers questions put out by potential customers in the form of search queries, if the user experience of your website is not top-notch, you can lose the user. People are impatient, and the online world is filled with answers. …

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AMP Pages

What You Should Know About AMP Stories and It’s New WordPress Plugin

If you have read Boston Web Marketing’s former blogs posts on AMP’s, you know they stand for Accelerated Mobile pages. These help users who are viewing your site on mobile better view the content on your site. It works by presenting the user a stripped-down HTML version of our webpage. It tends to exclude images …

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SEO Rocket Ship with SEO terms surrounding it

Google Anwsers Questions About Top SEO Ranking Factors

Google recently unveiled its “SEO Myth Busters” series aimed at answering questions from SEO specialists and those looking to optimize their search presence.  The first episode, hosted by Google Webmaster Trend Analyst Martin Splatt, was centered around what Google’s top ranking factors are.  The answers that Martin gave about what he considers the top ranking …

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Content is King content marketing concept on work desk

Content is King: How to Create Engaging, Error-Free Content Copy

This is part seven of the epic 15-part “Content is King” series on the BWM blog that focuses on the importance of content marketing for SEO, conversions, and brand building.  Marketers understand that creating various types of content through social media, videos, website pages, and other forms require consider time investment. But having a solid …

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page speed optimization concept on laptop

The Importance of Optimizing Your Images for Page Speed

High-speed internet has made users impatient. If your site doesn’t load in an adequate time, the user is going to navigate away from your site and potentially send their lead to your competitor. The user isn’t alone in this: search engines, including Google, have begun to consider page speed as a ranking factor, determining the …

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Facebook launches a new feature for small businesses

Facebook Launches a New Small Business Product

Facebook rolls out a bundle of new tools that will allow local businesses to run automated ad campaigns, book appointments, and edit videos. “With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow and create jobs,” Said Facebook. Let’s take a deeper look at …

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A man pressing a "recycle" key on a keyboard to symbolize reusing old content

How Do I Optimize My Content Strategy & Improve Existing Content?

In SEO, content is king. By and large, what makes the greatest impact on your ranking for key search terms is your content strategy. Take a look at any major brand and you will see that they are generating dozens of new pages every single day. But not every company can post 10 blogs a …

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online ads appearing on search engine

Why Do I Need Keep Checking My Campaigns After Setting Them?

After creating your ads, setting your budgets and keywords and hitting publish, you may think that you’re done with your online ad campaigns. It is crucial to keep going back in to make edits and track progress in order to run a successful campaign, especially if your business is running sales or changing product lines. …

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