An old saying goes, “you don’t have to run faster than the bear to get away. You just have to run faster than the guy next to you”. And honestly, that is very true in SEO. Everything about SEO is competition based. For many businesses, there might be some obvious competitors in the market. But with Search Engines, you don’t just need to beat the local …
How To Use Competitor Keyword Research To Beat Your Competition Read More »
In Search Engine Optimization, the name of the game is to effectively communicate with Google what your website and more specifically, your site’s pages, are about. Naturally, this is implemented by creating purposeful content within the page and creating a great internal link structure. Once this is completed, what else can you do to increase …
The Importance of Adding Schema Markup to your site’s pages Read More »
Search engines read through all of a website’s content so they can determine where it should rank in the search results. The problem is that search engines, although they are consistently improving, there is still a long way to go before they can make the process much simpler. Search engine optimization specialists’ job is to …
