Depending on the specific industry, every website is going to vary depending on the necessary resources and information that you must provide your customers. This includes but is not limited to, contact forms, calls to action, resources for clients, and a list of your products, goods or services as well. Regardless of the business in …
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Social media has a larger reach than anyone could have anticipated, with over two billion users on Facebook alone and an additional five social platforms with over one billion users. Having a presence for your business on these sites can be critical to accessing and interacting with potential customers looking for local companies for specific …
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There are a lot of different companies that are offering URL shorteners. To decide which one is the best for you and your business, it’s best to start with the features and how they differ, then figure out which one is the best for you. A URL shortener makes sharing links more manageable. If you …
Ever wondered what else is out there that can help you and your brand better engage with potential customers? Instagram is the perfect endeavor you need to tackle next! This platform is home to a highly engaged and massive user base and if you use it right, it might just be the right addition to …
Google is constantly updating their algorithms and it can affect the way that sites with established SEO rank on the SERP’s. This can be concerning for business owners and developers alike, as they watch their websites rankings tank with no explanation, as seemingly nothing major has changed on their site that could cause such a …
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Anyone with experience in SEO knows that first stepping into this world can be a crazy and confusing experience, as you are immediately presented with several terminologies and concepts that are completely foreign to you. To many, this sensation is still present regardless of your experience, as there are new things developing every year, and …
It’s the twenty-first century. With smartphones, we can lock our doors while on vacation, video chat across the world, and get our favorite restaurant’s delivered straight to our doorstep. Recently, Google has added a new innovation that has a large impact on restaurants and the food industry. Google has added an “Order Online” button that …
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Search engine marketing (SEM) and search engine optimization (SEO) are critical tactics to ensure online visitor find your businesses or services as efficiently as possible. Did you know that there are over 3.5 billion searches on Google daily and Google search volume increases by 10 percent every year. In addition, click-through rates for businesses’ webpages …
Small businesses need to do everything they can to give to try and outsmart their competition. With the way the internet is involving, the most popular forms of marketing and content are forever changing. A recent study done by Visual Objects, a site that shows how businesses publish content, has a new theory on what …
Keywords are essential to your sites SEO. Keywords help let Googles bots know what your website is trying to target & identify what your content is about. Keywords have such a significant impact on your sites SEO, Google has its own algorithm that detects if you are misusing your keywords. Boston web marketing is here …
When you first start a new business, you’ll have a limited budget and a limited amount of manpower you can dedicate to marketing your new products and services. Marketing is vital to making sure your message is reaching your desired demographic. Social media is a quick, inexpensive way to advertise your business. You can be …
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Like everything else on the internet, web design has taken some major strides. Those trends that used to be “in” are now obsolete as companies try to find new and better ways to reach their audience. Here are four up and coming web design trends that you should think about adding to your website. Personalization …
When used correctly, email marketing can be an excellent tool to help put a face to your company, drive traffic to your site, and increase overall customer engagement. There are various practices with email marketing that can either help or hurt your marketing campaign. Make it Easy Whether your objective is to have clients call, …
Cybersecurity is one of the fastest trending terms you’ll likely see across multiple industries. With the increasing threat of advanced ransomware and malware, securing any online properties should be a priority for you business. Additionally, investing in solid website security can lead to an increase in your SEO rankings. But what should you do first …
How Do I Secure My Website? What Are the SEO Benefits of an SSL Certificate? Read More »
Creating a web of quality backlinks can be difficult. It begins with building a reputation for producing quality content and creating trust among your clientele. However, that can often be easier said than done. If you’re interested in learning more about how you can create a web of quality back links, take a look at …
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By no coincidence, WordPress is the most popular content management system for website building, used by nearly 75 million websites worldwide. It’s a user-friendly layout, ease of updates, and security packages are just a few of the benefits that make WordPress a good choice when creating a website. However, clients often wonder, is a WordPress …
When running online ad campaigns, conversion tracking is a free, useful tool to measure performance. It can track several different actions from customers, depending on the goals you set. With the data collected, you can analyze and better understand what’s working, what’s not, and what can be improved. Through these improvements, you’ll ultimately be improving …
Voice search is rapidly becoming the new norm in today’s society. In 2019 this shouldn’t come as a surprise to us however, voice search is proving to give web developers and SEO reps some difficulty, as this new field of web trafficking has come to light. We will be talking about how to prepare your …
When it comes to search engine optimization the overall goal is to have a web site rank highly in search results for different search queries. As a webmaster or SEO specialist, our goal is to ensure all pages of a website are properly optimized in order to be found on the web, attract traffic, and …
An old saying goes, “you don’t have to run faster than the bear to get away. You just have to run faster than the guy next to you”. And honestly, that is very true in SEO. Everything about SEO is competition based. For many businesses, there might be some obvious competitors in the market. But with Search Engines, you don’t just need to beat the local …
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