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Month: May 2019

Web Page Hierarchy

Structure Your Website with Optimization in Mind

Depending on the specific industry, every website is going to vary depending on the necessary resources and information that you must provide your customers. This includes but is not limited to, contact forms, calls to action, resources for clients, and a list of your products, goods or services as well. Regardless of the business in …

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woman on laptop with social media engagement notifications

How Can I Maximize Web Traffic from Social Media?

Social media has a larger reach than anyone could have anticipated, with over two billion users on Facebook alone and an additional five social platforms with over one billion users. Having a presence for your business on these sites can be critical to accessing and interacting with potential customers looking for local companies for specific …

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Website Traffic Rankings

How To Identify Why My Rankings Have Dropped and How Can I Fix Them?

Google is constantly updating their algorithms and it can affect the way that sites with established SEO rank on the SERP’s. This can be concerning for business owners and developers alike, as they watch their websites rankings tank with no explanation, as seemingly nothing major has changed on their site that could cause such a …

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A person using a smart phone for ordering online

What Does Google’s Order Online Option Mean for Restaurant SEO

It’s the twenty-first century. With smartphones, we can lock our doors while on vacation, video chat across the world, and get our favorite restaurant’s delivered straight to our doorstep. Recently, Google has added a new innovation that has a large impact on restaurants and the food industry. Google has added an “Order Online” button that …

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search engine algorithm and data points

SEO Must-Knows: Google Search Algorithm 101

Search engine marketing (SEM) and search engine optimization (SEO) are critical tactics to ensure online visitor find your businesses or services as efficiently as possible. Did you know that there are over 3.5 billion searches on Google daily and Google search volume increases by 10 percent every year. In addition, click-through rates for businesses’ webpages …

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Choosing the Social Media Platform Mix for Your Business

When you first start a new business, you’ll have a limited budget and a limited amount of manpower you can dedicate to marketing your new products and services. Marketing is vital to making sure your message is reaching your desired demographic. Social media is a quick, inexpensive way to advertise your business. You can be …

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Security Warning

How Do I Secure My Website? What Are the SEO Benefits of an SSL Certificate?

Cybersecurity is one of the fastest trending terms you’ll likely see across multiple industries. With the increasing threat of advanced ransomware and malware, securing any online properties should be a priority for you business. Additionally, investing in solid website security can lead to an increase in your SEO rankings. But what should you do first …

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Link Building SEO

How Can I Build High-Quality, Trust-Worthy Backlinks

Creating a web of quality backlinks can be difficult. It begins with building a reputation for producing quality content and creating trust among your clientele.  However, that can often be easier said than done.  If you’re interested in learning more about how you can create a web of quality back links, take a look at …

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Choosing WordPress as Your Website’s CMS

By no coincidence, WordPress is the most popular content management system for website building, used by nearly 75 million websites worldwide. It’s a user-friendly layout, ease of updates, and security packages are just a few of the benefits that make WordPress a good choice when creating a website. However, clients often wonder, is a WordPress …

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conversion tracking

How Conversion Tracking Can Help Improve ROI

When running online ad campaigns, conversion tracking is a free, useful tool to measure performance. It can track several different actions from customers, depending on the goals you set. With the data collected, you can analyze and better understand what’s working, what’s not, and what can be improved. Through these improvements, you’ll ultimately be improving …

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