They say speed kills and my oh my is that true when it comes to your website. Nothing is more frustrating than going to a website and waiting for 5, 10, maybe even 15 seconds for it to load. Not only is it annoying for potential customers, but it can also cost you a lot …
Life in the SEO Fast-lane: How to Improve Your Website Speed Read More »
Google is beginning to roll out a new feature in the Google My Business dashboard. Soon, you may be able to highlight 4 to 5-star reviews left on your profile in Google Posts, increasing the user experience of your listing and providing engaging content for potential customers. Prior to posting on your listing, you will …
Google is Rolling Out Testimonials in Google Posts Read More »
Link building is a crucial step in the SEO process, as it is a great way to get connected to other sites, as well as improve the authority of your site and its keyword positioning. It can also be a chore. Link building involves many time-consuming elements, including reaching out to website creators, researching, guest …
Search Engine Optimization is an all-powerful tool when it comes to increasing your web exposure and driving potential new clients to your website. Whether you’ve been in business for 30 years or opened up shop 3 days ago, knowing these important tools will help you gain leverage in an ever-changing digital landscape. Below are 3 …
One of the newest and fastest-growing trends in the industry, voice search is becoming a more significant factor in SEO. Apple’s Siri was one of the pioneers of an intelligent personal assistant, followed by Amazon’s Alexa. Recently, Google developed an AI algorithm known as Google Assistant, which is also able to engage in two-way communication. …
LinkedIn has been coined as the professional version of Facebook. Like Facebook, LinkedIn is well known, and it shows little to no sign of slowing down soon. As LinkedIn grows as a networking tool for virtually every industry, it has also become a place of resources for professionals. We wanted to write a blog here …
Digital Marketing Pages you should follow on LinkedIn Read More »
With the vast amount of online companies and more brick-and-mortar businesses incorporating an e-commerce element to their overall plan, having successful product pages has become crucial in the e-commerce industry. In the overall quest of mastering a store’s user experience, optimizing a product page is one of the key areas that have shown success when …
Whatever It Takes: Three Ideas To Create High-Converting Product Pages Read More »
Have you noticed a drop in your organic traffic, but you are putting large amounts of effort into your SEO? If you are a fan of the Avengers movies then you know sometimes things can turn to dust in an instant, SEO follows the same rules! Over time some SEO tactics actually become outdated & …
Are you in the Endgame now? SEO trends that have become outdated Read More »
If you’ve noticed a dip in the organic traffic to your site lately, especially from younger audiences, you’re not alone. Studies have shown that younger users are relying on featured snippets and the knowledge panel to get the information they need. Often times, they don’t even need to click a link to get the answers …
When it comes to Keywords, Content, SEO, and driving traffic to your site, the first thought someone might have to increase their web traffic would be to add as many keywords into a blog post, service page, or any form of copy as possible. In the early days of Search Engine Optimization, this could be …
If you are into Game of Thrones as much as I am, then you know “winter is coming” and in fact is already here. The Night King is ready to destroy all of mankind, but Jon Snow and others are ready to take a stand (Don’t worry, I won’t include any spoilers). Unfortunately, for many …
If you use Google Analytics you may be happy to see a bump up in “pages visited” and “average time spent”. However, users spending a lot of time on your website does not necessarily mean more conversions. Link organization has a high effect on how users navigate through your website and the conversion rate. Revising …
Content creators listen up! Ever wondered what else you can do for your clients and their viewers? Well, Google just brought a new plugin to WordPress users via its AMP plugin update, which is AMP Stories. However, WordPress publishers who are using Gutenberg plugin are the only ones who can enjoy this newest plugin, for …
Link Building has long been one of the pillars of quality SEO work. In the early days of search engine optimization, practices like link farming, or purchasing links were standard and many companies employed them to help their website build authority and drive traffic. In fact, many companies still admit to purchasing links in order …
This is the fifth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. In the last five blogs in this series we’ve talked about why content marketing is important, the basics of creating original content, and the on-page SEO elements that help your content/website rank higher on …
Advanced Keyword Research Practices to Boost Content Read More »
Google is in the process of rolling out a feature allowing users to create short URLs for their Google My Business listings. Available on a certain number of listings at the time, the short URLs can be customized to meet your needs and appears to be on its way to a bigger launch, as it …
Google My Business is Rolling Out Customized Short URLs Read More »
SEO is a consistent effort that you execute in order to ensure that your website remains ranking well in the long run, and is essential for any website that wants to be successful at attracting visitors and generating business. However, there are many wrong ways to do SEO, and several more strategies that may work …
Does this scenario apply to your marketing and business outreach efforts? You are trying to build an online presence for your business and have successfully picked a domain, bought a hosting service, and finally rolled out your website. However, once your website goes live you’re trying to find it on Google… it takes a while …
To gain more leads for any type of business online one must consider the management of a Google My Business page. Google My Business is a feature that appears when users enter a Branded query, and a snapshot of the business appears to the right of the Search Results page or within Google maps. (Bonus …
Syncing Google Ads with a Google My Business Account Read More »
When opening a business, there will be certain tough decisions you will have to make that will determine if your business will be successful. One of these discussions is choosing to do SEO on your own or paying an Agency to handle your SEO for you. To some business owners, this is a no brainer …
