This is the second blog in a 13-part series about the importance of content marketing for improving SEO. It’s no surprise that the value digital content is ever-increasing as more and more people are connected to their hobbies, interested, and passions on the internet. With more ways for potential customers to access digital content it …
Content is King: The Most Popular Types of Digital Content for Users Read More »
Within the past month, Google has released several updates to the new version of Google Search Console, giving users more new tools to utilize. Below are some of the most recent additions to look for, including product reports, domain properties, and sitemap functionality. Product Reports This is a feature that was quietly added to the …
New Features Added to the new Version of Google Search Console Read More »
When it comes to search engines you’ve probably heard of the popular ones like Google, Bing, and Yahoo. These popular search engines dominate the overall search traffic and have for quite some time. Year after year, companies continue to develop new search engines in an effort to fix the drawbacks top search engines can’t provide …
What’s the Big Deal About Ahrefs New Search Engine? Read More »
It’s no secret a large number of business both small and large and creating their own, in house mobile applications. Since people are connected with their mobile devices more than ever today, it only makes sense. Applications can serve many purposes but in the broadest sense, they exist for the consumer that is interacting with …
What if we were to tell you that you can tackle the basic technical SEO audit in just one hour? Well, it is possible. Did you know that 61% of top marketers prioritize their primary focus to SEO when it comes to inbound marketing, so if they are all doing it why shouldn’t you? You’re …
Search engine optimizer’s know that social media has an effect on your site’s rankings. However, it can be difficult to quantify exactly what the effect is. As it stands, it is clear to optimizer’s that social media shares and engagement are correlated with higher site rankings. However, just because there is a correlation, doesn’t mean …
Google has updated its search engine algorithms again. If you don’t follow all things Google, you may not have noticed anything. But this update has definitely affected search ranking. Like with most updates, Google isn’t sharing how the algorithm. Nothing makes business owners and SEO specialists more frantic than seeing their ranks drop and not …
Yelp is coming at Google with a multi-billion dollar fine once again over Google’s abuse of power with its domain when it comes to shopping. Google is in the process of blocking this lawsuit so they do not have a repeat of a similar lawsuit Yelp pinned against Google in 2017. The back story In …
If you own a business that relies on people physically coming in(store, restaurant, auto-shop), it can be tempting to neglect your online appearance. Why focus on online traffic when real traffic is what brings in money? However, the reality is that many consumers often use Google to find places of interest that are close to …
Sometimes, we all need something to gain inspiration from. If you want to give your users some fresh social media content, you have to analyze the type of content you’re producing and get a grasp on the content that gains the most traction. With the right categories, you can target general audiences on the internet …
We’ve gone over a lot of social media definitions in our past posts and what you need to know to keep up to date with social media marketing and the latest trends. We’ve made it to the last part of our series on every definition you need to know to keep up with social media. …
Social Media Definitions: What You Need to Know (Part 3) Read More »
As you may have heard by now, Google+ is shutting down permanently and both individuals and businesses alike won’t be able to interact on the platform after April 2019. The end of Google+ opens a variety of opportunities for businesses to market themselves to consumers and improve local SEO via Google My Business (GMB). The simplest …
What are the Main Differences Between Google My Business & Google+ Read More »
Boosting your organic rankings takes consistent efforts, and will not happen overnight. There are several factors, and several different approaches you can take to help boost your rankings organically. Frequently posting fresh content to your site, optimizing your metadata, and keeping up with technical SEO is key. Content Search engines have made it clear that …
Search engine optimization specialists know the value of having links back to your site. Links indicate to Google that your site has authority in your field, and that your site is full of quality content. However, there have always been sites, and specialists, who try to cheat to system. There are a number of black …
Google Reduces Linking Practices Effectiveness At Improving Rankings Read More »
Let’s say you’ve done a great job setting up your website, optimizing it, and are currently implementing all the necessary strategies to keep it ranking well on search engines. In such a situation, you may be looking for the next step in gaining an edge on the competition by standing out. What would be the …
Pay per Click (PPC) can be incredibly lucrative for your business or it can turn out to be a kind of a waste. You could spend time analyzing every potential factor of where you went wrong, but what you should do is turn your gaze to your ad text. Ad copy is what separates a …
Google has recently updated the Search Console interface from the last version. Specifically, Google has changed how users see and interact with sitemaps. These new sitemap features do not change how Google crawls through sitemaps. Instead, they change how SEO representatives and website developers use the interface. There are a few new features to go over, …
When it comes to planning a marketing strategy, remarketing is a must-have tool you should be incorporating. Whether you’re looking into investing in remarketing or have already invested, be sure to read below the following basic tips to help maximize your returns. 1. Review Your Remarketing Campaign…Again Remarketing campaigns are used to show ads to …
Instagram is rolling out a new feature, limited release, that is to help e-commerce brands with their conversions. For a limited number of brands, the new feature will make it possible for users to purchase products from their favorite brands without having to leave the Instagram app. The brands this feature has been extended to …
Instagram Debuts In-App Checkout For E-Commerce Brands Read More »
These days, SEO is thrown around the digital marketing world frequently. But what does it mean and what exactly do for your website are common questions around SEO. SEO stands for Search Engine Optimization and it determines how well your website is optimized for search engines. To learn more about SEO and the basics behind …
