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Month: March 2019

Search Engine Optimizing video content for YouTube.

Content is King: The Most Popular Types of Digital Content for Users

This is the second blog in a 13-part series about the importance of content marketing for improving SEO.  It’s no surprise that the value digital content is ever-increasing as more and more people are connected to their hobbies, interested, and passions on the internet. With more ways for potential customers to access digital content it …

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Apple Ads

Apple Search Ads Update

It’s no secret a large number of business both small and large and creating their own, in house mobile applications. Since people are connected with their mobile devices more than ever today, it only makes sense. Applications can serve many purposes but in the broadest sense, they exist for the consumer that is interacting with …

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ssl certificate

Yelp Vs Google in the EU

Yelp is coming at Google with a multi-billion dollar fine once again over Google’s abuse of power with its domain when it comes to shopping. Google is in the process of blocking this lawsuit so they do not have a repeat of a similar lawsuit Yelp pinned against Google in 2017. The back story In …

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Google My Business

What are the Main Differences Between Google My Business & Google+

As you may have heard by now, Google+ is shutting down permanently and both individuals and businesses alike won’t be able to interact on the platform after April 2019.  The end of Google+ opens a variety of opportunities for businesses to market themselves to consumers and improve local SEO via Google My Business (GMB). The simplest …

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Link Building Practices

Google Reduces Linking Practices Effectiveness At Improving Rankings

Search engine optimization specialists know the value of having links back to your site.  Links indicate to Google that your site has authority in your field, and that your site is full of quality content.  However, there have always been sites, and specialists, who try to cheat to system. There are a number of black …

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