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Month: February 2019

Man in front of search engine computer

Should You Write Your Content for Search Engines or Users?

When it comes to SEO, writing high-quality, unique content is very important for communicating to search engines that your site is active, and should be regularly indexed and ranked. However, when it comes to creating content for your site, search engine optimizers often wonder whether they should focus on writing for users, or the search …

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woman using online chat feature

What You Should Know About Facebook’s Messaging Integration

Late last month, Facebook announced its plan to fully integrate three of its most popular communicating and sharing platforms. By fully integrating Facebook Messenger, WhatsApp, and Facebook-owned Instagram, users will be able to message each other across platforms. The integration is expected to be completed by 2020. This can affect how you market your products …

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shopping cart with products next to a search bar

Did Google Add Buttons on Product Cards For Desktop Search?

Google has added a new feature to its card-style product listing ads where marketers can add buttons to these cards. For ads that appear on the right side of search results on desktop web results, searchers will now see buttons for “details,” “reviews,” and “stores.” When these buttons are clicked on, the details are overlaid …

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content marketing brainstorm session

How Creating Original Content Drives Organic Search Results

Content is King in the world of digital marketing and every “guru,” or self-proclaimed “growth hacker,” tries to tell you how they can create the best content for your site. As either a business owner, or a budding marketer, this may have happened recently: You’re scrolling through your Linkedin feed and have found many posts, …

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Site Map Structure Chart, demonstrating site hierarchy

How to Structure Your Site with Advice from Google’s John Mueller

Google’s John Mueller recently held a Webmaster Hangout where he answered user’s questions about how site structure affects their website’s rankings. A user asked John Mueller about site structures importance on their flat site, which lacked conventional organization, like categories and folders, instead relying on a sitemap on the bottom of the home page to …

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Social Media Phone

Facebook Establishes Two New Ways for Businesses To Communicate Directly With Customers

If you are trying to promote your business in 2019, there is a very good chance that your company has established a social media presence.  Social media is a wonderful tool that allows us to easily interact with millions of people, whether you’re interested in generating more leads, promoting your business, or simply sharing information. …

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