Working in the SEO field can feel unpredictable. When it comes to SEO writing, you don’t simply plug your most important keywords into a few paragraphs and hit “publish”. You must create compelling copy to keep your loyal customers engaged while also roping in new potential leads. Content holds weight, so it’s important to treat …
For marketers in the digital age, one of the major tenants when it comes to web marketing is to make sure you’re playing nice with Google. The internet giant provides many opportunities businesses to increase their visibility and target ideal customers. However, even the smallest businesses that rely on local marketing efforts to drive customers …
Content is the most important aspect of search engine discovery and rank. You can get all of the organic traffic in the world, but it won’t get you anywhere if it does not convert into customers. The key to turning your organic traffic into customers is understanding who the converting visitors are. Understanding your target …
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When it comes to maximizing your websites SEO potential, it’s usually the technical side of things that fall short in making your website the best it can be. Your site’s technical SEO needs structure, a hierarchy you could say, each level that requires a different type of technical SEO: crawlability, indexability, accessibility, rankability, and clickability. …
Although Google first launched the “posts” feature back in 2016, it originally didn’t gain much traction among users. Many did not take advantage of the feature and expected it would phase out quickly. However, now over 2 years later, Google posts are becoming one of the most important pieces of your SEO strategy. These short …
Why are Google Posts Important for Your SEO Strategy? Read More »
Everyone is interested in how their website ranks on search engines. The goal of every website is to come up on search results and to take that one step further, you want your website to rank highly on search engines. But how can your website do that? Search Engine Optimization (SEO) isn’t a quick process …
How Long Does it Take to Improve Your Website’s Ranking? Read More »
When it comes to marketing and advertising on the web, Facebook Ads have been becoming more popular over the years. This is because their ads have massive reach within the Facebook community as well as custom audience targeting that allows you to reach your exact target market. The only downside with Facebook Ads is that, …
Google’s new design of their popular search feature “featured snippets” is stirring up some concerns for SEO. Featured snippets are user-friendly answers that appear at the top of a google search. With the updated design, Google’s featured snippets now pull the copy from multiple sources and conglomerate them into one answer. In the past, a …
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Perception is everything in today’s world. The way people perceive other people, places, and things is magnified more now than ever due to the way society is run and the same can be said for how people are potentially viewing your website. Websites are put into two categories; secured and not secured. You can tell by looking …
There are many different metrics for measuring how users interact with your website. There’s click-through-rate, bounce rate, and session duration, among others, but none of these metrics measure the same thing as dwell time. Which brings us to the question at hand; what exactly is dwell time? What is Dwell Time? Dwell Time is a …
Voice search has been nothing new. In 2011 Apple released Siri, a virtual voice-activated assistant that had, among its other features, search capability. However, it is in recent years that virtual assistants have shot up in popularity, with Amazon Alexa and Microsoft Cortana in 2015, Google Assistant in 2016, and Siri’s most recent integration in …
Google has added a new alert to webmasters through Google Search Engine Console that notifies when there is a “substantial drop” in clicks to your website from Google search results. Google will be looking at week-over-week data in the Performance report within Search Console. If the data seems to be off by a wide margin …
Google Search Console To Send Alerts for Big Traffic & Ranking Drops Read More »
Social media is incredibly important for most businesses that want to expand their digital profile, sell products online, and increase brand awareness/engagement. Most people know that social media is used by a significant proportion of the U.S population, but the current statistics on social media use are staggering: 79 percent of online users are on …
The Fastest-Growing Social Media Channels for Digital Marketers Read More »
Rank transition is Google’s method of confusing spammers as they adjust and readjust in the effort to obtain a good position for pages on their website. Google uses this to identify different techniques and create an algorithmic rule that appears to randomize rankings. Google patent’s abstract “A system determines a first rank associated with a …
We live in a diverse world where everything is interconnected. It is essential that people can have access to the information you are providing no matter where they are in the world, Especially in the digital space, where almost everything can be found. According to studies and statistics, there are nearly 7000 living languages. Around 6% …
People always want more traffic to their website and if you aren’t already utilizing all of Google’s web tools then it’s a good idea to start. If you haven’t heard of Google Search Console and don’t have it on your website here is a guide to why you need to add it to your website …
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Amazon’s Alexa has been a hit device since it was launched in 2014. Alexa revolutionized the way apps can be transpired & added a layer of schema markup that all sites needed to have in order to be compatible with this new device. Googles assistant has been around since about 2010 but wasn’t made into …
Do you know what the next big app store battle is? Read More »
In a recent Google Hangout, John Mueller, Google’s Senior Webmaster Trends Analyst was asked an interesting question regarding a leaked UX Playbooks playing an effect on rankings. As some or some may not know, Google published a 108 page eBook with “proven advice for increasing sales” that was based on A/B testing and backed by …
Does Google UX Playbooks Play An Effect on Rankings? Read More »
If you are utilizing Google Ads, you know while the ad itself is important, the landing page it brings users too is equally or more important. Bringing users who clicked on your ad to relevant landing pages that provide them a solution is key to driving meaningful conversions. Google announced there has been an update …
How Will Google’s Advertising Console New Page Speed Results Impact My Site? Read More »
By definition, a long tail keyword is a phrase containing a minimum of three words. Typically, these types of keywords are used to target a more specific audience. For example, rather than searching for just a “shirt,” someone may narrow down their search by typing in “women’s pink tank top.” Did you know that long-tail …
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