As Google Search Console transitions to its new format, Google is continuously rolling out new features that digital marketers can utilize. Aside from the usual features such as an overview of web search clicks and submitting sitemaps, there is now an automated feature looking for security issues and manual actions. While this feature was in …
Search Console Update: Security Issues & Manual Actions Read More »
SEO is the vital methodology of structuring, adding content, and essentially catering to Google’s algorithm to ensure that your page ranks well, and as a result, increasing the number of people clicking on it. And while on occasion results vary, it overall has been proven to work. Ensure your website gets the traffic it needs …
About 1.3 billion people in this world have some variety of vision impairment. In the past, people with vision impairments did not have the liberty to use most online sites because they were not catered to them in any way. However, over the past couple of years technology has continued to advance and people with …
Why It’s Important to Make Your Content Accessible to the Visually Impaired Read More »
SEO is great for increasing your online visibility. Theoretically, if you can get your business on the first page of the SERPs, you can expect your leads to skyrocket. However, sometimes that isn’t always the case. If you’ve been optimizing your site but it isn’t producing leads, take a look at these tips for generating …
Three Tips for Generating Leads For Your E-Commerce Business Read More »
When it comes to keeping your brand relevant and trustworthy, it is important to have a website that is updated. This is especially due to the fact that people think less of a brand if the brand does not have an updated website. While crafting your company’s website, you will want to make sure you …
Have you ever been multi-tasking and used the voice search function on your phone to search for you? As a business, how can you optimize your website for voice search? By keeping in mind the latest trends with SEO, you are able to get ahead of your competitors. Here’s your guide to making sure that …
Selling products on Amazon is a great way to increase sales and brand awareness if you are doing it right. You can list all the products you want, but if they aren’t being found, you won’t see any sales. Indexing your products for relevant keywords is key to a successful Amazon optimization strategy. Here’s how …
If you are reading this blog, you probably have little to no idea what DuckDuckGo even is. Don’t worry, you are not alone. To put everybody on the same page, DuckDuckGo is a privacy-focused search engine which was founded in 2008 as an alternative search engine. Late last year, DuckDuckGo announced how they were able …
Social media is one of the most important customer interaction tools at your business’ disposal, publicizing your services and communicating with clients about their needs. In between conversation pieces, you need to supplement your social media content with links to your website and blogs. Figuring out what to post can take a lot of time, …
Picking the Best Social Media Tool for Your Business Read More »
When it comes to buying a product, a lot goes into the decision-making process that goes untalked about. Broad starter questions, comparisons, and the physical ordering process all play a part. Understanding the customer journey and what steps your prospective clients make along the way can help you target them more effectively, especially when it …
What Is “The Customer Journey” and How Can It Help Me Optimize My Keywords? Read More »
If you run an SEO team or work for an SEO company and realized that you have a decrease in the number of clients you have or a loss in conversions, your SEO strategies could be outdated. As we know, Google is constantly making updates to algorithms that change the way SEO is scored on websites. Some …
According to the World Health Organization, about 1.3 billion people live with some form of vision impairment. It used to be that the visually impaired couldn’t enjoy their online screen experiences, but with the progressions in technology, they can now navigate online with ease. There are ways to format your content that will make it …
How to Make Your Blog Content Accessible to the Visually Impaired Read More »
Your Google My Business listing is a major ranking factor for your business. After adding proper categories and building out your services, you may think you are done with the listing and it can be left alone. That’s where many business owners are incorrect: much like your website and social media accounts, your Google My …
You’ve put in hours of work into your site, building service area pages, interior pages and more, but still, your site has continued to rank poorly. You may be wondering what you can do to improve your site’s ranking on the SERPs. Check out these tips for improving your site’s indexing! Create Mobile Friendly Pages …
Did you know that 98.2 percent of all businesses in the United States have less than 100 employees and 89.0 percent of them have less than 20? It’s important to realize that the majority of the businesses that function in our country are considered small business and function as local product and service providers. What …
5 Local Search Features You Should Be Taking Advantage Of Read More »
If you have found success utilizing Google Ads in 2018, odds are you plan to continue the progress in 2019. With the combination of more businesses attempting to market via the web and Google attempting to improve their users’ experiences, the same strategies used in 2018 may not work for 2019. Here at Boston Web Marketing, …
Nowadays, we would think that everybody is riding that social media wave. That may be true, but there are still a lot of areas that are untouched by many marketers. With the data coming from Buffer’s State of Social Report, we can understand which channels or endeavors are focused on and underutilized. Video Content Based …
H-tags are a specific piece of HTML coding that allows Google and other search engines to know what is important on the webpage. Every page can have multiple and different H-tags which start at H-1 and go through H-6. H-1 is most often used as the title of the page and then they go down …
The online landscape for law firms when it comes to marketing can be intense. Law firms from an objective standpoint tend to offer very similar services, making distinguishing yourself from the competition difficult. Keeping a law firm at the top of the SERP is more complex than ever, meaning that proper time and effort will …
3 Online Marketing Strategies Every Law Firm Should Implement Read More »
Over the years, since the creation of Google My Business, there has been an awkward relationship with Google, Google Maps, Google My Business, and service area businesses. The main reason why there was trouble with these types of businesses and Google is the fact that there is no physical location for service area businesses. However, …
Google My Business Improves Sign Up Process For Service Area Businesses Read More »
