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Month: January 2019

Search Console Manual Actions

Search Console Update: Security Issues & Manual Actions

As Google Search Console transitions to its new format, Google is continuously rolling out new features that digital marketers can utilize. Aside from the usual features such as an overview of web search clicks and submitting sitemaps, there is now an automated feature looking for security issues and manual actions. While this feature was in …

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Girl holding iPhone and credit card outside.

Why It’s Important to Make Your Content Accessible to the Visually Impaired

About 1.3 billion people in this world have some variety of vision impairment. In the past, people with vision impairments did not have the liberty to use most online sites because they were not catered to them in any way. However, over the past couple of years technology has continued to advance and people with …

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male using building blocks as an analogy for the customer journey

What Is “The Customer Journey” and How Can It Help Me Optimize My Keywords?

When it comes to buying a product, a lot goes into the decision-making process that goes untalked about. Broad starter questions, comparisons, and the physical ordering process all play a part. Understanding the customer journey and what steps your prospective clients make along the way can help you target them more effectively, especially when it …

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Make your online content accessible for the visually impaired and SEO friendly by using alt text, image descriptions, schema markup and more.

How to Make Your Blog Content Accessible to the Visually Impaired

According to the World Health Organization, about 1.3 billion people live with some form of vision impairment. It used to be that the visually impaired couldn’t enjoy their online screen experiences, but with the progressions in technology, they can now navigate online with ease. There are ways to format your content that will make it …

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Google Ads

Google Ads in 2019

If you have found success utilizing Google Ads in 2018, odds are you plan to continue the progress in 2019. With the combination of more businesses attempting to market via the web and Google attempting to improve their users’ experiences, the same strategies used in 2018 may not work for 2019. Here at Boston Web Marketing, …

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google my business login

Google My Business Improves Sign Up Process For Service Area Businesses

Over the years, since the creation of Google My Business, there has been an awkward relationship with Google, Google Maps, Google My Business, and service area businesses. The main reason why there was trouble with these types of businesses and Google is the fact that there is no physical location for service area businesses. However, …

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