Search engines such as Google, Bing, and many others are constantly evolving in ways aimed at providing users with more. When discussing these search engine changes, the term “more” can refer to a lot of things such as more data, more accessibility, and so on and so forth. Although, these changes often go unnoticed by …
In a few hours, we will be rolling into the year 2019! Another 365 days, another 365 chances for new opportunities. The year hasn’t even started yet but we are already hinting on everyone about the best plugin for 2019. Google mentioned this month about its newest plugin for WordPress that it is planning to …
In the simpler times, in order to rank for local SEO, adding NAP to the footer along with building a few directory links was considered enough to rank in the local 7-pack. Somewhere along the line, the 7-pack reduced to 3-pack and directory links were no longer enough. Now, to move up in the ranks …
Having a strong content calendar, both for website and social media content, is essential for staying consistent and creating engagement around your brand. With 2019 right around the corner, it’s the perfect time to set 2019 goals and start putting your 2019 content calendar in place. Not sure where to start with your content calendar? Our …
As 2018 comes to a close, we should reflect on the significant changes that have happened in SEO over the past 12 months. Pointing out the critical factors in Google’s algorithm updates and changes over the past year can help us learn and anticipate what to expect in 2019. Google Speed Update This update targeted slower …
If an agency, such as Boston Web Marketing, manages your website there is a chance you have seen data from Google Search Console but are unfamiliar with the platform itself. We wanted to write a blog on Search Console’s capabilities in addition to a recent update for admins. What does Search Console do? Search Console …
During a Webmaster Help session, Google’s John Mueller answered a question related to how videos on landing pages might impact rankings and site speed. In addition, he gave insights into how visual content helps landing pages gain enhanced listings in search results. Ranking Factor: Site Speed A lot of online marketers’ goals are to create …
The power of voice is slowly but surely taking over the world of Google, Bing, and Yahoo searches. Leading research firms believe that by 2020, we could see voice search account for anywhere from 30 to 50 percent of all searches. This rapid inclination has led many to wonder how it will affect SEO rankings. …
With all the different ways to search on the web, there are more related keywords popping up left and right. When creating your list of keywords, along with your main/focus keywords, you will want to have content that touches on related concepts that will attract these related keywords that people are searching for if you …
Local SEO consists of optimizing your website to be found in local search results. It helps optimize your website to be found for terms like “Doctors Boston, MA” or “Contractors near me.” Local SEO is very important if you want your website to rank well within your city. If you are trying to improve your …
Smart devices have been the newest crave of 2018 and as the year comes to a close people are wondering which device is the best? To put it bluntly, there is no definitive answer for which is the best overall, since all devices come with similar & different features. However, something that researches can track is how smart the …
SEO is constantly evolving, and what worked last decade, year, or even last week, may not necessarily work now. It is important to stay up to date on the latest trends in order to ensure your website ranks as well as possible. Here are a few SEO tactics that you should leave behind if you …
The simple answer; Yes. Having an SSL certificate on your site is crucial, both for user experience and for SEO purposes. In fact, the two go hand-in-hand. Google is constantly rolling out algorithms to better enhance the user experience, which is why website security has become increasingly important this year. Keep reading to learn what …
Gutenberg and WordPress 5.0 have officially been released and have been causing quite the uproar. Why the heck are people so frustrated? What’s Gutenberg? And how is this new update going to affect you? If you’re now more confused than ever, we’re breaking it down for you. What is WordPress 5.0? Every once in a …
The Difference Between Gutenberg and WordPress 5.0 Read More »
After a long holiday season of driving traffic from gift-buying users to your site, you’ll need to re-evaluate your tactics to keep your presence high in the rankings. You can send out email campaigns to people who have subscribed to your list or have purchased products from your website. If you are running paid ads, …
Remarketing for Web Traffic & Conversions in the New Year Read More »
Running a business is not easy. It takes countless hours, days, and years of dedication and determination to build up a reliable clientele and stay open for business. One of the many outlets that companies use to market their products or services is email marketing due to its relative ease. Here are three reasons why …
Emailing Marketing: Is It the Right SEO Tool for You? Read More »
Remember the mobile-first indexing initiative Google introduced a while back? If you haven’t started optimizing your website for this update then you should start as soon as possible. This is because Google announced that over half of the pages shown in search results globally are from the Google mobile-first indexing procedure. What this ultimately means …
Update: Google’s Mobile-First Indexing Now Powers Over Half of Search Results Read More »
As 2019 is just around the corner, new trends are about to emerge that can significantly improve your online presence, but before you can start jumping on to these trends, it’s important for you to understand that the SEO techniques you are using now can play a key role for 2019. Ignoring these mistakes can …
If you own or manage a restaurant, there is a high chance you are familiar with Google My Business. From setting special hours to ensuring the photo that appears aside your business’ listing entices users to choose your store over the competition, a poor Google My Business page could drive away potential customers. A recent update …
SEO is not a set-it and forget-it process. Making sure that your website is properly optimized for search engines involves not only completing a variety of tasks but also keeping up with any required maintenance associated with those tasks. For this reason, companies who simply complete the basic SEO tasks but then fail to maintain their …
