December is an exciting time of year. Everyone is putting up decorations, people are buying gifts, and the joy of happiness is in the air! A lot of companies like to get into the Christmas spirit and create seasonal pages for all things winter where they may sell special products or promote winter deals but …
In the SEO industry, a common misnomer is ‘Content is king’. While the content on your site is significantly important, there are some aspects of SEO that if ignored, no matter how robust your content is, your site will be stifled by low search rankings. In addition to securing your site, how quickly your site …
Facebook’s new update includes an expansion of its “Today In” section that allows more people to be connected to local news and information. The update launched the “Today In” feature across 400 cities in the United States and is now being tested internationally in Australia. Facebook has prioritized cities in the country with a low …
Since Instagram first launched its shopping feature last year for those utilizing an Instagram business page, the social media platform has rolled out several updates and even a small handful of new shopping features. With the holiday season in full force, the new shopping features couldn’t have come at a better time. Small but mighty …
Three New Instagram Shopping Features to Utilize Read More »
Over the past decade, we have watched smartphones and social media usage increase in popularity. It’s fascinating to see just where the next wave of technology will bring us on how we use the internet as a whole. Right now, voice search, voice assistants, and even augmented reality have been integrated into our everyday use. …
Although you may be doing all you can to optimize your website for SEO, and your domain name is still showing up high on the search results page, you may still find that you’re not showing up in the “Local Pack.” This is the map that shows up on the Google search results page, typically …
If you are redesigning your website, or moving to a new one, it is very important to try your best to retain your organic traffic. However, that can be easier said than done, and some business owners find that when they build a new site they lose a large portion of the organic traffic that …
How Can I Recover Traffic and Rankings After a Website Redesign? Read More »
To help users be more helpful to their peers when looking at businesses online, Google has now added the function for hashtags to be included in business reviews in Maps and Google My Business. By doing this, reviews will be more searchable and easier to find depending on what the searcher is looking for. For …
Google Allowing Users to Add Hashtags to Business Reviews Read More »
YouTube is looking to switch up how their ads are delivered to users when viewing videos on the platform. Soon, the video-sharing giant will be testing two ads shown back-to-back before videos start. This is a switch from the current format of ads on long videos which usually includes one ad at the beginning and …
Google recently made an announcement that there will be some changes in Google My Business that will be pushed out within the next few months. The update is regarding the insights or data collected within Google My Business. Google My Business allows businesses to manage and understand how they are appearing in local listings and …
The Important of Click Through Rate It is impossible to determine which KPI is the most important. Although, many SEO professionals would say that CTR, or click through rate, is up there as one of the most important and crucial to pay attention to. There are many other good answers, such as the number of …
Retail advertisers, rejoice! Google recently launched a special ad unit for Black Friday and Cyber Monday deals to help increase ads exposure. Google mentioned that last year, 100 percent of “Black Friday” searches happened between the Sunday before Black Friday and Saturday after Black Friday. What is it? Through the 27th, Google will be serving …
Driving search rankings can be easy when you have a storefront. You have one location and you are trying to attract customers to come to you for your products and services. If you are operating a service area business, it may take longer to build out pages to help improve your rankings. This is because …
Optimizing Service Area Businesses for Local Search Read More »
Google has been on top basically since it has come out and people have been predicting its downfall for years now. However, search engines such as Google, Bing, and Yahoo continue to increase in revenue each year. SEO has been on a slight increase in importance from year to year. Millennials even admit when they …
So, you’re interested in starting up a new business venture. You have the capital, resources, staff, and even your business plan all set to hit the ground running, but did you know that your SEO and domain can have a major impact as well? Choosing Your Domain Name One of the first steps you want …
Google launched an exciting new portal web.dev that allows you to run an audit against your website and provide a score based on the website’s performances and SEO practices. This is a great tool that aims to educate you on how to improve your website based on the audit. The benchmark breaks down each learning …
Google Launches Portal to Help Improve Website Score Read More »
Developing a proper SEO strategy is challenging for a variety of reasons but carrying out the plan can be even harder due to unforeseen roadblocks including the ever-changing search algorithms present on search engines such as Google. This can be expected, with Google always striving to better itself in its attempt to be the best, …
With the recent updates to Google My Business, business owners and marketers now have the platform as a tool to not only update minor changes such as holiday hours but to build customer relationships and monitor engagement, further opening the area to become a more efficient management tool. Google has recently launched a newer version …
How Can I Use My Google My Business Profile as a Management Tool? Read More »
Most business owners and marketers know that if you want to get noticed on the web and in today’s social networking world, you need to have multiple social media pages. These act as additional pathways for your website to gain website traffic and potential leads. Over the years, Instagram has become one of the most powerful …
How to Optimize Your Instagram for Search Engines Read More »
Search engine optimization (SEO) is an ongoing process that can be overwhelming at first, but the process of optimizing a website in order to reach the maximum amount of individuals organically is truly astonishing. At first, most of the questions our team at Boston Web Marketing receive are simple questions with simple answers but as …
