Google recently announced that some calls placed through advertising may be recorded in order to help combat fraud calls. This will be an extension of the protocol the organization already has in place to fight spam in text ads in order to build trust with advertisers. What will be recorded? Not every call placed through …
Google Will Begin Recording Calls from Ads for Quality Read More »
Search engines like Google, Yahoo, Bing, etc. will always be making changes and enhancements to the way your website and web presence as a whole is viewed. This is mainly because they want to give the person searching, the best and most relevant results. “User Experience” is ranked very highly, and will only continue to increase. …
Keeping up with everyone on social media can be exhausting and time-consuming. Especially as a business owner, you have to be active and keep your presence well-known in one or more social media channels, if not all of them. Besides having to create a social media content calendar, you have to set up a time …
When it comes to social media, most business owners today understand that it’s important to have it, but don’t always know exactly why. From an SEO perspective, it can be useful in driving traffic to your site or to be used for advertising. However, one of the main uses is often overlooked and not taken …
How Can I Create Brand Awareness on Social Media? Read More »
When checking your Google My Business Insights over the last couple of months, you may have noticed a new field with different information from the rest of the data gathered. In July, Google began populating search queries within Insights to show the terms used to reach your listing in order to help target Posts. The …
Knowing the Difference Between Google My Business & Search Console Queries Read More »
Google Analytics has been used for years to read data regarding traffic to a website, how users are engaging with the content, tracking conversions, and more. For digital marketers, Google Analytics is easy to set up, utilize, and interpret but for the average person, the platform can be extremely confusing and overwhelming. Fresh out of …
After seven years of existence, Google recently announced they will be shutting down Google+ for consumers – including you, reader. Google launched its social media networking platform back in 2011, quickly being referred to as the rival to other social networking platforms like Facebook. Although Google+ has been available to the public for almost a …
Social media is crucial in building your online presence. You’ve gone through the motions of creating different platforms, posting content, and hopefully gaining a decent size following. However, you might have noticed that it’s not making a huge impact on your brand. One reason for this could be that your posts are receiving little to …
Inbound marketing strategy is designed to attract consumers by providing value and building relationships rather than forcing them to look at a brand, product, or a service. Inbound marketing includes content marketing, social media utilization, blogs, and SEO. It utilizes a lot of pull marketing and its goal is to create brand awareness and attract …
It can be a challenge for those in the SEO field to produce reports that display the strongest and most relevant data, while also showing information that the client wants to see as well. While your goal is to show clients that your SEO efforts are having a positive effect on their business, it is also …
In what seems like a long time coming, this Monday Google announced that it would be shutting down its social media platform Google+, citing lack of users and security issues as its main reasons why. The former is painfully obvious, as acquiring a respectably-sized user base has always been a struggle since its inception. According to …
Sometimes, five extra seconds of editing becomes a game-changer in whether or not you’re able to grab your reader’s attention. Furthermore, additional editing can help translate your message in a clear way and prevent misunderstandings with your audience. It’s crucial to avoid horrendous typos, bad grammar and unintentionally offensive humor since these factors can seriously …
Social media allows individuals and businesses the ability to reach a specific audience in real time. But, with their being so many different platforms, it can be difficult to create a consistent message and brand across each one. As social media continues to take eyes away from traditional marketing such as tv commercials and print, …
Google seems to be testing, or maybe eventually rolling out, a new feature in the search results that will help with gaining knowledge from a website’s sitelinks. This feature will give you more knowledge of the search topic in question without having to click on to the website that appears in search results. Normally when …
You may have noticed a change in Instagram the last time you logged in on your cell phone. The company recently launched Nametags, a new way to connect with friends and other users. Available in the top right-hand corner of your app on the Discover page, a Nametag is a virtual signature of your Instagram …
Optimizing for the right keywords will help to get your site higher in the organic SERPS, but what about local search? You may notice that anytime you search something with “near me” or a specific town, that local rankings will come up first. So even if you’re #1 organically, that doesn’t automatically guarantee that you …
Are all of your reviews one-sided? A business with hundreds of 5-star reviews just looks too good to be true and any potential customer looking at your reviews will scour for the bad ones. The assumption now is that you’re hiding the negative reviews and/or you have faked the good ones. This leads the customer …
Does Your Online Business Reputation Look Too Good to be True? Read More »
LinkedIn is a powerful networking tool, people use it with the purpose to build connections. And these days, people are even using it to promote their business. If you are questioning if your business should be on LinkedIn, or think your business should be. Here is some information regarding why the answer is yes. Why …
When creating content for your website/blog, it is important to integrate compelling visuals to keep your visitors engaged and focused on the content. Generally speaking, you should always include at least one piece of visual aid in your writing piece. While images can immensely help with the search engine optimization performance of the content, keep in …
When it comes to website owners and marketers, maintaining SEO so you rank well in search results is an ongoing process. Most of the time people are looking for instant gratification but with SEO, you need to think of it as an investment. This is why specialists and marketers are always fine-tuning websites, metadata, adding …
