If you’re looking to increase traffic to your website, one of the most effective things you can do is accumulate backlinks. A backlink is a link that comes from another website back to yours. Google uses an algorithm called Penguin to track and rate the value of these backlinks. Accumulating high quality backlinks from reputable …
Over the years, there haven’t been many changes to the look and feel of the WordPress editor. As other website platforms are beginning to make updates to their user interface, the team at WordPress has decided it is time to work on giving their platform a makeover. Their goal from day one has been to …
You finally have an idea of what you want to promote on Facebook, you fine-tuned your copy, selected the best image to go along with the ad, and now you’re trying to figure out who you want to promote the ad too. This is the perfect time to develop a custom audience for your Facebook …
If you’re not utilizing the Google Posts feature on Google My Business, or even know what it is, you’re not alone. If you look up your competitors, you may find that many of them are not taking advantage of this tool. However, you may be missing out on the benefits that these posts can have …
Search engine rankings cannot be permanent. It will always be about maintaining your relevance and even then, you are not guaranteed that number one spot. Nobody knows the magic recipe yet, unfortunately. Search engines are always changing with updates, or they prioritize mobile search, or somebody just became more relevant than you. Nonetheless, when you …
Google is ever changing their search engine optimization (SEO) tactics and we’ve been hearing about mobile first indexing for a while now. What this means is that Google will mostly be using and looking at the mobile version of websites instead of how the website appears on the desktop. Google’s top priority is user experience, …
If you’re constantly writing content, whether for yourself or for clients, you might find yourself running out of creative topics to use for relevant blogs. Writer’s block happens to everyone, and if you have problems coming up with topics, try one of these steps! Perform Searches in Google If you have an idea of what …
How Can I Come Up With Catchy, Relevant Blog Topics? Read More »
Google CEO Sundar Pichai discussed for the first time, testing and developing a censored search engine in China at the WIRED 25 summit in San Francisco. According to a report by The Intercept, Google is re-entering the Chinese search market. With that said, Google also reports that they will offer censorship of keywords and topics …
Google Can’t Ignore China’s 800 Million Internet Users Read More »
Google released a speed update with a purpose to push webmasters to focus more on how fast a website and a page of a website loads. As more people are using mobile devices, the information they are looking for is expected to load almost instantly or else searchers will look elsewhere. To help with this …
Google Search Console to Send Notices for Slow Loading Pages Read More »
Over 2.8 billion people worldwide are using social media on a monthly basis. This is roughly 37% of the world’s population which means that any organization not making use of social media is greatly missing out. Although, it is not enough to just start having a presence on social media. As a company trying to …
One of your top priorities as an email marketer is to establish a base of loyal subscribers who open your newsletters and eventually have them turn into customers.  And now that you’ve done the work of building out a contact list, and they’ve opened your newsletter, you have to think of other ways of engaging with …
It’s so easy to go down the rabbit hole of SEO keyword research and get stuck, wondering which words will give you the edge you’ve been searching for. While keywords are necessary, it’s important to remember that searcher intent should guide which ones you use to drive content and rank your pages. Searcher intent is …
If you own or manage a website, you are highly encouraged to check if people are going to your website, otherwise, what is the point of having one? Google knows this which it is why they made it easier for users to obtain data for their websites and better yet, Google created platforms for you that …
What’s the Difference Between Google Tag Manager and Analytics? Read More »
If you own a local business, you may notice your site being outranked by Yelp. This can be frustrating as you want those searching for your business to be brought to your site and not a third party review platform. We wanted to provide some context as to why this happens and some of the …
Is Your Site Being Outranked by Yelp or Other Review Platforms? Read More »
Social media used to be a simple task that was farmed out to interns or done on the side. Post a few things every now and then, upload a few pictures, and that was more or less the extent of your social media marketing. Nowadays, it has graduated to another thing entirely. Currently, there are …
3 Reasons Why You Should Hire a Social Media Manager Read More »
Search engines are trying to provide users with the best content in relation to a search query. Through the algorithms used by Google and Bing, there are multiple factors that deem a query relevant and the best result for a specific search. These factors include things such as matching the words of the query itself, …
In May of this year, Google announced that they would be releasing more information regarding dynamic rendering and how it would benefit websites that are JavaScript-generated and having problems being indexed by Google. But what exactly is dynamic rendering, how does it work, and how is it beneficial for your website? What is Dynamic Rendering? …
If you or a friend tends to watch YouTube on their television a lot, then this may pertain to you. Earlier this week, Google debuted a new ad type that will allow advertisers to target users watching YouTube through a TV. This joins other device types in Google Ads and Display such as mobile phones, …
Google Introduces New TV Screen Type Ads For YouTube on TV Read More »
Website design is a crucial part of your business as well as your SEO. Your website is the first impression consumers get of your company & the bulk of SEO rankings come from the layout & other factors within your website. If you are designing your own website or working for someone else’s company then you know …
Be Careful of These Website Redesigns That Can Destroy SEO Read More »
When it comes to owning a business, you want your brand to be well-known. In today’s world, the best way to do that is to have multiple social media pages for your business. To have a successful social media page for your business, you want to have a page that not only provides additional traffic …
What Types of Visual Content Can Boost Social Engagement? Read More »
