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September 2018

Google

20 Facts for 20 Years of Google

Happy birthday, Google! For over 20 years, Google has been known to help users across the globe find answers and conduct research for anything from when the Declaration of Independence was signed to finding your IP address.  Google has been well-established in everyone’s minds as a go-to for questions that need answers, making everyone’s life …

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beehive

How Important is Structured Data for SEO?

In spite of it being in the checklist of SEO’s best practices, it’s often underestimated just how drastically the structured data can affect your website’s rankings. This signal helps Google crawlers understand your content better and determine your position in SERPs more accurately. However, schema markup is more than just an SEO strategy. Catering to …

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instagram logo and hashtag in one photo

Instagram is Testing Ways to Add Hashtags to Posts Instead Of Using Captions

In the age of the internet and social media, hashtags have become a huge part of our everyday lives. From being search tools within social media platforms to being used in media outlets to help promote stories and events, hashtags seem to be everywhere. One of the biggest downfalls of hashtags and Instagram is that …

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Google Lightboxes

Google Has Stopped Website Pop-ups

“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller…pages where content is not easily accessible…may not rank as highly.” –Helping Users Easily Access Content on Mobile, Google Webmasters We’ve all been there: you’re …

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