Shoppers and retail marketers have gotten some big news in the social media world regarding Snapchat and Amazon. The two companies are are teaming up to offer a new and exciting shopping experience with the use of a new Snapchat feature. This feature will make it possible for users to take a picture of a …
Snapchat is Partnering With Amazon To Create A New Shopping Experience Read More »
Happy birthday, Google! For over 20 years, Google has been known to help users across the globe find answers and conduct research for anything from when the Declaration of Independence was signed to finding your IP address. Google has been well-established in everyone’s minds as a go-to for questions that need answers, making everyone’s life …
In spite of it being in the checklist of SEO’s best practices, it’s often underestimated just how drastically the structured data can affect your website’s rankings. This signal helps Google crawlers understand your content better and determine your position in SERPs more accurately. However, schema markup is more than just an SEO strategy. Catering to …
Digital marketing firms may start training their employees for a new platform to advertise on in the near future, as it was recently announced that Amazon had become the third largest digital ad seller in the US, behind the duopoly that consists of Facebook and Google. Amazon is set to bring in $4.61 billion from …
Amazon is Now the Third Biggest Digital Ad Seller in the US Read More »
In today’s age, if you have a business, utilizing at least one social media platform is imperative for growing brand awareness and driving traffic to your website. If you’ve been wondering why your follower count is going up as fast as you were hoping or notice that you’re getting little to no engagement on your …
You get a new website, or start to add content or make tweaks to your existing website, but when will you start seeing traffic? Obviously, you want to be #1 on Google and other search engine’s results, but when in reality can you expect to be there? SEO does take time so we like to …
What is structured data? Structured data is a type of code added to the back end of your site that makes it easier for search engines to crawl and comprehend your site. It communicates to the search engines what your site means, and allows them to display and organize the content. The major search engines, …
If you have several writers working on different types of content for your site, you will need to keep an eye on a few different things when going over their writing. People have their own unique styles, and you’ll want to make sure the voice is consistent throughout your site to maintain your branding. Between …
If you or your business is using Instagram and you see other accounts getting more likes than you, it’s a common thought to want to be at their level. We’re going to go over how your personal or business Instagram can get more likes. Tips on getting more likes on Instagram Have a niche, whether that’s …
If you are just starting to build a website or have been running one for years, we have all been known to make some mistakes when trying to achieve better SEO. Read below to find out some common mistakes made trying to boost SEO! Non-Secure Sites Something that can be easily overlooked is not securing your site which unfortunately can …
Any website owner knows that optimizing their site is crucial when looking to obtain high-quality traffic that will convert. This goes for any website, regardless of what it is promoting, and the same can be said for mobile apps. Developers who see their app reach the levels of success that the most common apps such …
When looking at the different channels you can market your business through, be sure to consider email marketing. Email marketing gives you the ability to tap directly into a network of individuals that have already shown an interest in the product or service you offer. We here at Boston Web Marketing have run several successful …
Social media marketers have a lot of expectations when it comes to tracking user’s consumer behavior in the era of big data. Thanks to GA, we are able to dig deeper and prove the value of the online marketing efforts. Google Analytics provides deep and specific insights, which can paint a clearer image of how …
Understanding Engagement Metrics in Google Analytics Read More »
In the age of the internet and social media, hashtags have become a huge part of our everyday lives. From being search tools within social media platforms to being used in media outlets to help promote stories and events, hashtags seem to be everywhere. One of the biggest downfalls of hashtags and Instagram is that …
Instagram is Testing Ways to Add Hashtags to Posts Instead Of Using Captions Read More »
If you manage a website, there is a chance you had recently received an email regarding your site and “Mobile First Indexing.” As an admin, an email from Google tends to initially create a cause for concern. If you received one of these emails, don’t fear! This is a good thing for your site! We …
“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller…pages where content is not easily accessible…may not rank as highly.” –Helping Users Easily Access Content on Mobile, Google Webmasters We’ve all been there: you’re …
The vast array of available WordPress plugins offers users a wide variety of customizable options for their site. Although, because there are so many, new users can quickly become overwhelmed trying to decide which are actually necessary for their site. There are thousands of plugins to improve the user experience and they fall under many …
A common stigma is associated with content creation: the more text, the better. While Google does not fancy thin content, “skyscraper content” is rarely an influencing factor for consumer purchase decision either. Even if the website traffic jumps to the roof, at the end of the day, conversions and sales are the goals. To make …
It’s a great idea to add Pinterest to your social media marketing efforts for your business – but how? Where do you start? Pinterest today is a growing social media platform – with users just under Facebook – there is a lot of visibility your business can gain by adding a Pinterest. Why use Pinterest for …
It’s no secret that e-commerce is a growing sector in the retail space, with online giants like Amazon, Wayfair, and Jet.com taking up market share in industries previously dominated by brick and mortar businesses. This makes the industry more competitive than ever, and in order to succeed in it, you must stand out with your …
Planning Content Marketing for an E-Commerce Business Read More »
